Looking for ways to make every marketing dollar count?
Learn how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to allocate media dollars for maximum return, and to price products for increased profit in today’s challenging environment.
Learn this and more in the one-week Advanced School of Marketing Research, cosponsored by the American Marketing Association and the Terry College of Business of the University of Georgia.
The course will be held November 16 – 20, 2009 at the state of the art Terry College of Business
Executive Education Center in Atlanta, Georgia. This program focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals.
Leading experts from industry and academe explain, apply, and demonstrate the latest research tools and methodologies.
This year’s program covers a variety of marketing research topics including the latest thinking in:
- using agent based modeling to maximize return on marketing
- qualitative research methods
- research approaches to pricing decisions
- experimental design for conjoint and discrete choice modeling
- customer loyalty and profitability research
- measuring and strengthening brand equity
- structural equation modeling
- developments in online research
- competitive intelligence
Advanced School of Marketing Research
You will leave the Advanced School of Marketing Research with the latest research tools and insights, and an understanding of how the tools can be applied to your specific industry, company, and problem.
The program provides you with plenty of time to interact with leading practitioners and peers and to learn from the experience of others. Instructors for the school have been selected from the marketing research industry for their knowledge of the practice of marketing research. These experienced individuals will bring a pragmatic focus to their sessions while introducing the latest thinking in both research theory and research application.
Jacqueline M. Dawley, Ph.D.
Peggy Emmelhainz, Ph.D.
Hannah Baker Hitzhusen, Ph.D.
Timothy J. Kindler
V. Kumar. Ph.D.
Christina Liao, Ph.D.
David W. Lyon
Thomas Madden, Ph.D.
John C. Wurst, Ph.D.
Is this for me?
This course is designed for professional marketing researchers who have a solid base of experience in marketing research and who understand how marketing research works. Managers of the marketing research function will also benefit from attendance by becoming more familiar with advanced research methods used in the industry and by seeing ways in which these advanced methods are applied across a wide array of industries and problems. To maximize the benefit of this program, attendees should have a fundamental understanding of basic statistical methods.
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