08:15 AM – 09:00 AM
REGISTRATION AND CONTINENTAL BREAKFAST
09:00 AM – 09:05 AM
INTRODUCTIONS AND PRE-EVENT PERSPECTIVES
09:05 AM - 09:30AM
Understand your Customers’ MindsetS: Keeping Up with the Changes
With ‘Recession 2.0’ has come tremendous changes in consumer behavior – from price sensitivity to preferred channels of purchasing. In this session, we will review the latest data on the mindset of the marketplace and identify new behaviors consumers and businesses are exhibiting. Lastly, we will look into the projected near future to identify anticipated further changes, and how marketing has been and will be impacted.
09:30 AM - 10:15 AM
REDEFINING MARKETING OBJECTIVES TO STRATEGICALLY ALIGN WITH BUSINESS OBJECTIVES
Part One
In Part One of this session, attendees will couple the consumer behavioral insight with specifics of their cases to build a blueprint for effectively redefining their marketing objectives to ensure sustainable success during changing times. Attendees will delve deep into identifying realistic objectives that are measurable and opportunistic.
10:15 AM - 10:30 AM
BREAK
10:30 AM – 11:15 AM
REDEFINING MARKETING OBJECTIVES TO STRATEGICALLY ALIGN WITH BUSINESS OBJECTIVES
Part Two
In Part Two of this session, attendees will evaluate recession implications in all Five Ps of marketing, and create approaches for restructuring their marketing strategy in each area. The end result will be a comprehensive blueprint for success in marketing during a rebounding economy.
11:15 AM – 12:00 PM
THE CULTURAL BUILDING BLOCKS: LEVERAGING THE POWER OF YOUR ORGANIZATION TO MAXIMIZE SUCCESS AND EXTEND POSITIVE BRAND IMAGERY
When your customer is talking, are you listening? Are you communicating the ring messages to the rest of your organization about the state of your customer? In this session, attendees will gain proven techniques from real-world case studies on how to leverage an organization to ensure that success during changing times.
12:00 PM -01:00 PM
LUNCH
01:00 PM – 01:45 PM
ADAPTATION AND INNOVATION: THE KEY DRIVERS TO SUCCESS IN CHANGING TIMES
Adapting to the reflections of the market and innovating to push the market are key organizational competencies vital to success in changing times. This session has been designed to provide you with a roadmap for creating a nimble organization – one capable responding quickly to market changes and demands that will result in the ability to produce positive returns despite the challenging environment.
01:45 PM – 02:00 PM
BREAK
02:00 PM – 02:45 PM
ROI, ROI, ROI
A marketer’s ability to produce and effectively demonstrate positive returns is vital to success. This session will equip attendees with techniques for developing an effective measurement system, and strategies for effectively communicate returns.
02:45 PM – 03:00 PM
BREAK
03:00 PM – 03:45 PM
THE CRITICAL COMPONENT: SELLING THE CASE
So you now have a deepened understanding of your consumers’ behavior, a set of redefined marketing objectives, a strategically aligned ‘rebound marketing strategy’ and the cultural building blocks to ensure internal optimization. All of this is ever-so critical, but without funds to effectively execute, a marketer is significantly prohibited to experience success.
In this hands-on session, attendees will be provided with proven methods for building an effective business case to garner support and win the battle for dollar allocation.
03:45 PM – 04:30 PM
THE NEXT PRACTICES
What new practices can participants implement immediately in their organizations to have a positive impact? In this session, our facilitators will leverage the remaining time to develop action plans with attendees. We’ll dive deep into specific, emerging or hypothetical marketing challenges, illustrating precisely how the concepts and strategies discussed throughout the day should best be applied to individual marketing challenges.
04:30 PM – 4:45 PM
Q&A