AMA International Collegiate Conference

Sheraton New Orleans- 500 N. Canal Street
New Orleans, LA 70130
3/21/2013 9:00 AM - 3/23/2013 9:00 PM

Details Schedule Registration Travel Exhibitors

2013 Collegiate Conference

AMA 35th Annual International Collegiate Conference
March 21-23, 2013
Sheraton New Orleans
New Orleans, LA

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer. The Collegiate Conference is particularly helpful as you set out into a world where the career landscape is shifting dramatically, and new tools for marketing are changing the way marketers do business.

The theme of the 35th Annual International Collegiate Conference was
Live the Marketing Life. The Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional.

There were:
1,159 student attendees and
105 Faculty Advisors from
150 different Universities and Colleges
1,322 total attendees (including guests and sponsors)

The Conference Recap Video is a great representation of the Conference, and a great promotional tool to use to gain members next year!

Check out the photo galleries (credit: Victoria Sprung Photography)
Thursday- Friday- Saturday

This year's Opening Keynote was Jeffrey Hayzlett. The hard-charging, affable former CMO of Kodak left his post there in 2010 to remake himself into a global business consultant, a budding TV celebrity, and a best-selling author by trying to lay bare some of the hard truths about business and, to use a term that he might use himself, by being a straight shooter. We hope students are enjoying reading Hayzlett's Running the Gauntlet , and are changing lots of clocks!

See Jeff's post-Conference message on YouTube. Follow him on Twitter:
@JeffreyHayzlett

Our Friday Awards keynote came from the marketing field, the popular, Nate Riggs, of the Karcher Group. Check out Nate's blog post about the winning AMASavesLives Whiteboard video. And follow him on Twitter:
@nateriggs

The popular Experience Speaks sessions, where students learn from top marketers in the field, was offered on Friday and Saturday, and we hope you enjoyed speakers from YouTube/Google, McDonald's, Bacardi USA, Sales South, Social Media Energy, Wix Lounge, Strategic Resumes, Follow Up Ideas, LLC, Donate Life, Skyline Exhibits.

We also hope you enjoyed hearing from your peers in the Chapter Leadership sessions from last year's Award winners and enjoyed hearing from our past Student Marketer of the Year, Dana Aschaker (GMR), about life after college.

There's plenty of time for fun, and networking and interacting with other Conference attendees. You might even get to do the Harlem Shake.

Join the over 1,300 attendees at the 36th Annual International Collegiate Conference, and jumpstart your marketing life!

AMA 36th Annual International Collegiate Conference
April 10-12, 2014
Sheraton New Orleans

Questions: collegiate@ama.org
Follow us on Twitter
@CollegiateConf #amaicc

Cancellation Policy: All requests for cancellation must be received in writing. Cancellations received by February 22, 2013 will receive a full refund. After February 22, 2013, a refund minus a $55 cancellation fee will be granted. No refunds will be granted on after the event start date, March 21, 2013. Submit your cancellation request in writing to collegiate@ama.org or via fax (312)542.3649. Please include Member ID#.

AMA 35th Annual International Collegiate Conference

Agenda

Student Program

Wednesday, March 20

Registration Pickup
4:00 pm – 6:00 pm
(Case finalists and SABRE participants ONLY)

Thursday, March 21

Conference Registration
7:30 am - 7:00 pm

Donate Life America
Case Competition Finals
8:00 am - 5:00 pm

SABRE Business Simulation
8:00 am- 4:00 pm

Chapter Exhibit Setup
8:00 am- 3:00 pm

What to Expect at the Conference
3:15 pm - 3:45 pm

Exhibit Preliminary Judging
3:30- 5:00pm

Social Scramble/T-shirt Exchange
5:00 pm - 6:00 pm

President and President-Elect Networking Session
5:30 pm - 6:30 pm

Parade of Chapters Line Up
6:00pm

Opening Session and Keynote
7:00 pm - 8:30 pm

Exhibit Session (T-Shirt and Exhibit Voting)
8:30 pm - 10:00 pm

Friday, March 22

Conference Registration
9:00 am - 4:00 pm

Conference T-shirt Pickup and Marketing Strategy Competition Sign-up
9:00 am - 10:30 am
(No pajamas, please)

college2career Panel
10:00 am - 10:45 am

Experience Speaks
10:00 am - 10:45 am & 11:00 am - 11:45 am

Marketing Strategy Competition- New!
10:00 am - 11:45 am &3:00 pm - 4:45 pm

Career Fair & Luncheon
12:00 pm - 3:00 pm (Lunch from 12-1pm)

SABRE Recap
2:00 pm - 2:45 pm

Chapter Leadership Sessions
3:00 pm - 3:45 pm

“118” Networking Session- New!
4:00 pm - 4:45 pm

Competitions Ceremony
5:00 pm - 6:30 pm

Saturday, March 23
Conference Registration
8:30 am - 12:00 pm

Northwestern Mutual Sales Competition
9:00 am - 1:30 pm

Experience Speaks and Chapter Leadership Sessions
9:30 am - 10:15 am, 10:30 am- 11:15 am &
11:30 am - 12:15 am

Cross Fire Networking Sessions- New!
9:30 am - 10:15 am, 10:30 am - 11:15 am &
11:30 am - 12:15 pm

Winning Case Presentation and
2014 Case Introduction
12:30 pm - 1:45 pm

Awards Buffet Banquet
6:00 pm - 8:30 pm

Agenda subject to change- check the Program at the Conference for session details.

Faculty Program

Thursday, March 21

Annual Awards Judging
12:00 pm - 5:00 pm

Advisors Workshop- New!
3:30 pm- 5:00 pm

Advisors & VIP Reception
5:00 pm - 6:15 pm

Opening Session and Keynote
7:00 pm - 8:30 pm

Exhibit Session
8:30 pm - 10:00 pm

Friday, March 22

Faculty Paper Presentations
10:00 am - 12:30 pm
(Lunch at Noon)

Teaching the Art of Blogging for Faculty
(with Nate Riggs)
2:30- 3:30pm

Competitions Ceremony
5:00 pm - 6:30 pm

Saturday, March 23

Faculty Breakfast
9:00 am - 10:15 am

Chapter Leadership Sessions
9:30 am -10:15 am, 10:30 am - 11:15 am &
11:30 am - 12:15 pm

Winning Case Presentation and
2014 Case Introduction
12:30 pm - 1:45 pm

Awards Banquet
6:00 pm - 8:30 pm

Agenda subject to change- check the Program at the Conference for final session details.

Hotel Air Travel Rental Car Ground Transportation

Room Rates:

$219.00 Single/Double Occupancy

$229.00 Triple/Quad Occupancy

Rates are subject to applicable state & local taxes, currently 13% & a $3.00 occupancy tax per room per night (subject to change without notice)

A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay.

Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special group rate rooms available.

To make online reservations, please visit the following website:
https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1112085322&key=D481B

Pending availability of rooms in the group block, the reservation group rate cut-off date is February 27, 2013.

The AMA has negotiated special group rates for the American Marketing Association International Collegiate Conference. You must make your hotel reservations by February 27, 2013 and properly identify yourself to qualify for the special group rate.

If room block has yet to be filled by February 27, 2013, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.

The one night deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained. Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of $100.00 plus tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit the Hotel website at www.sheratonneworleans.com
High speed internet access is available in guestrooms for $6.95-$12.95 + tax daily.

Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles, Drive time: 20-25 minutes depending on time of day & traffic

Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.

AMA Travel Program
American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the INTERNATIONAL COLLEGIATE CONFERENCE in New Orleans (MSY). A travel window is valid 3 days before and after each meeting.
You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 6533DQ

Are you an AAdvantage member? Enroll now.

Tower Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST. Or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Taxis are readily available at the Louis Armstrong New Orleans International Airport. Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Shuttle Service

Airport Shuttle New Orleans is the Official Ground Transportation Provider for the Louis Armstrong New Orleans International Airport. They offer transportation to and from Downtown & Uptown New Orleans Hotels, the French Quarter, the Ernest N. Morial Convention Center, and the Cruise Terminals.

Fares are $20.00 one way and $38.00 round trip (fares are subject to change without notice). For more information please call 1 504.522.3500 or visit www.airportshuttleneworleans.com.

Arrival - If purchasing your ticket(s) at the Airport, proceed to the baggage claim area on the ground level. After you have retrieved your luggage, proceed to the Airport Shuttle Ticket Desk, located across from baggage claim areas 3, 6 and 12. Service is available on a continuous basis with vans departing approximately every 30 minutes.

Departure - For Departure Reservations, please call 1 504.522.3500 no later than 24 hours prior to your flight. Your advance reservation will ensure your timely departure from the Airport. Domestic flights require passengers to arrive 2-hours prior to flight departure. International flights require passengers to arrive 3-hours prior to flight departure. Please inform the Reservations of any international flight in order to schedule an earlier pick-up time.

For more ground transportation options please visit the Louis Armstrong International website at: http://www.flymsy.com

The hotel is also located right on the Streetcar line. Streetcars provide transit along Canal Street and up St. Charles Avenue. Cost: $1.50.

Parking at the Hotel

Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the hotel. The overnight parking rate for cars is $30.18 including tax per night (subject to change without notice)

Sponsorship and exhibit opportunities are available. For more information, please contact Lore Gil-Torres at ltorres@ama.org or
312-542-9033 for details.

Case Competition Sponsor:

Donate Life America

Sales Competition Sponsor and Tote Bags Sponsor:

Northwestern Mutual

Career Partners:

Enterprise Rent-a-Car