REGISTRATION IS NOW OPEN! Join your Higher Education Marketing peers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.
Program Highlights for the 2013 Symposium: - Paper sessions from a wide and more diverse array of institutions, including top research universities, respected liberal arts institutions, faith-based institutions, community colleges and for-profits.
- Advanced marketing sessions presented by our most accomplished colleagues.
- Expert higher ed firms and agencies as presenters and exhibitors.
- End-of-day round tables, offered by affiliation and shared interests.
Follow the event on Twitter! #AMAHigherEd
KEYNOTE SPEAKERS:
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Jelly Helm | Principal and Creative Director, Studio Jelly
Returning to Purpose: Leadership in Chaotic Times |
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Mary Baglivo | Brand Strategy Consultant and Former CEO, The Americas Saatchi & Saatchi |
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Paul LeBlanc | President, Southern New Hampshire University (SNHU)
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More programming details to follow. Continue checking marketingpower.com/highered.
REGISTER EARLY AND SAVE!
Through 10/14 After 10/14
Members $675 $775
Non-Members $950 $1,050
We encourage you to supplement your conference experience by registering for, and attending, one of the Pre-Conference Tutorials!
Tutorial A - Basic Marketing for Higher Ed
Tom Hayes, Professor of Marketing, Xavier University and VP, SimpsonScarborough
Tutorial B - Digital Marketing Strategy: Building Brand Strength and Enrollment
Bob Johnson, Bob Johnson Consulting LLC
Tutorial C - Developing an Integrated Marketing Communications Plan
Bob Sevier, Senior VP, Strategy, STAMATS
Tutorial D - Branding Essentials
Tom Taylor, Vice President Enrollment, Marketing, and Communications, Ball State University; and Tony Proudfoot, Associate Vice President, Marketing and Communications, Ball State University
Find out more about these tutorials here >>
AMA HIGHER EDUCATION MARKETER OF THE YEAR AWARDS!
Nomination Deadline: May 24, 2013
The AMA Higher Education Marketer of the Year Awards honor extraordinary leadership and achievement in the field of higher education marketing and are being brought to you by the AMA and its sponsors Lipman Hearne and Home Team Marketing University. There will be two awards bestowed, one award recognizing an individual thought leader and one award recognizing an outstanding marketing team. Recipients will be recognized during the Awards Luncheon at the 2013 Symposium.
Click here to learn more and to nominate a colleague or friend.
2013 SYMPOSIUM PLATINUM SPONSORS:
2013 SYMPOSIUM PLANNING COMMITTEE:
Terry Flannery, VP for Communication, Presidents Office Building, American University
Deb Maue, Vice President, TRU
Bill Faust, Senior Partner & Chief Strategy Office, Ologie
Cassandra Robinson, Director, University Relations and Marketing, Bowie State University
Beth DeMauro, Director, Strategic Communications, Rutgers
Jason Simon, Director of Marketing and Communication Services, University of California System
Ann Oleson, Founder, Converge Consulting
Heather Swain, VP for University Relations, Michigan State University
Jon Hussey, Associate Director, Digital Marketing Strategy, George Washington University
Patricia Carey, VP for College Relations, Connecticut College
Tony Proudfoot, Associate VP for Marketing and Communications, Ball State University