2012 Spring Marketing Workshops

The Cosmopolitan of Las Vegas, 3708 Las Vegas Blvd. South
Las Vegas , NV 89109
4/18/2012 8:00 AM - 4/19/2012 5:00 PM

Details Schedule Registration Travel Exhibitors

Early bird registration has been extended!
Register by April 4 to save!

What if you could build a program on a variety of marketing topics -all focused on exactly what you want to learn to keep your skills sharp? Now you can! With AMA's Marketing Workshops you get to choose your own winning combination of tutorials, from the latest SEO techniques to social media to unique brand positioning strategies. It's learning customzied to your needs!

Whichever topics you pick, you'll bring back practical knowledge and proven methods to address your most pressing challenges.

Click to View Full Schedule and Session Descriptions

Featured Tutorials Include:

Winning at Social Media by Applying the New Fundamentals
Jiri Vala Jr., Group Search Director, Mindshare
Sneak peek podcast!

What You Will Learn:
» How to create an integrated social media plan
» How to invest your limited resources
» How to leverage social media to capture more real estate on search engines

Developing an ROMI Mindset and Best Practices
Chris Brown, CEO and Co-Founder, MarketCulture Strategies
Sneak peek podcast!

What You Will Learn:
» How to use a simple process and tools to measure ROMI
» How to measure each marketing activity to maximize sales and minimize costs
» How to demonstrate the value of your marketing efforts to your manager and CEO

Building and Managing Your Brand as a Strategic Asset
Aaron Smith, Associate Partner, Prophet

What You Will Learn:
» The key tenets of a successful brand strategy and frameworks to help you manage the process
» Perspectives on how to track the health of your brand and the success of your brand-building efforts
» Relevant and interactive examples of how leading global companies (both B2B and B2C) have solved important branding challenges

Brand Measurement: Its Purpose, Potential and New Approaches
Ron Strauss, President, Brandzone, LLC.
Sneak peek podcast!

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Learning in the Right Environment

Each session is led by an industry expert, so you'll come away with valuable and timely knowledge and insights. The highly personalized setting of the Marketing Workshops will enable you to interact one-on-one with the presenters, in addition to exchanging ideas and experiences with your peers. You'll leave with a richer network as well as leading-edge information!

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Join the Conversation on AMAConnect™

Conference Cancellation Policies
Cancellations received prior to March 21, 2012 will receive a refund of tutorial fees, minus $15 per tutorial. After March 21, 2012 a refund of tutorials will be granted, minus $30 per tutorial cancellation fee. No refunds will be issued on or after April 18, 2012. Please note that the $150 registration fee is non-refundable. After March 21st, the $250 registration fee is non-refundable.

Click to View Full Schedule and Session Descriptions

Hotel Air Travel Rental Car Ground Transportation

Hotel
The Cosmopolitan of Las Vegas
3708 Las Vegas Blvd South
Las Vegas, NV 89109

Phone: 1.702.698.7000
Reservations: 1.877.551.7772
Hotel Website: www.cosmopolitanlasvegas.com

The Cosmopolitan of Las Vegas is located in the center of the Las Vegas Strip between Bellagio & City Center and 3 miles from McCarran International Airport.

Rates are available three days prior and post of the meeting dates, based on availability. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.The reservation cut-off date is Monday, March 19, 2012

$199.00 Single/Double occupancy per night (plus applicable taxes, currently 12%)

For Online Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=7937428

The reservation cut-off date is Monday, March 19, 2012

The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by March 19, 2012 and request the American Marketing Association room block to qualify for the special group rate. After March 19, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold your reservation. Your deposit will confirm your reservation and upon check-in, will be applied to the first night of your reserved stay. Deposits are refundable if cancellations are received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.

Please visit the hotel website at www.cosmopolitanlasvegas.com for a full list of services & features.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY: Las Vegas, NV (LAS)

Group travel discounts include:

·5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number/promotion code: 2942BP
Or go directly to www.aa.com to book your flights.

You can easily access American’s fares and apply this discount by going to www.aa.com to book your flight. Place the below Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code. You may also call 1-800-433-1790 to book your flights, please refer to the Authorization Number when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above. Reservations for the hearing and speech impaired are also available at 1 800.543.1586. There is a $25.00 ticketing service charge for reservations booked via the telephone. For Airport purchase the service charge is $35.00 USD per ticket. These ticketing service charges are subject to change and not guaranteed until tickets are purchased. There is no fee for booking online.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards. Enroll online at www.aa.com.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 am-6 pm CST. Or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Rental Car

Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama

or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.

When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:

http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club^® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.
To make a reservation online click here:

https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama

or call National Car Rental at 1-800-CAR-RENT^® and reference Contract ID AMA7745 at the time of reservation.Go National. Go Like a Pro.

Directions:

From McCarran International Airport, Las Vegas (LAS)

Hotel direction: 3 mile(s) NW

Driving Directions: Ramp onto Wayne Newton Blvd (.07 mi), Continue onto Swenson St (1.1 mi), Turn left at East Harmon Ave (1.5 mi), Destination will be on the right

Transportation

McCarran International Airport – (LAS) (Approx. 3 miles)
Airport Shuttle Service: Shuttle service is available through ??????. http://www. for more information or call 1 .

Shuttle fares (subject to change without notice):
Single Fare One-Way: $6.50 per person

Taxi: Approximately $18.00 one-way depending on time of day & traffic.

Parking at the Hotel

The Hotel offers complimentary parking.

Events