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2012 Social Media Boot Camp Philadelphia 

DeVry University Ft. Washington Campus, 1140 Virginia Drive 
Philadelphia , Pennsylvania  19034 
4/17/2012 8:00 AM  - 4/18/2012 12:00 PM 


Details Schedule Registration Travel Exhibitors

               Listen to a sneak peek podcast by Instructor
  Dana VanDen Heuvel, Founder, The MarketingSavant Group


Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The Boot Camp is an introduction to Social Media.  You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•        How to determine which social media channels will best fit your audience and objectives

•        What metrics are important and how to measure social media in your organization

•        How to put together a social media strategy and tactical plan to put social media to work immediately

•        How organizations have successfully used social media and what you can apply from their successes

•        Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
Day 1
8 am – 5 pm

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·         How social media fits into the purchase and feedback process

·         Mapping your social media touch points

·         Touch point exercise

·         Trust and transparency in social media

Social Media Metrics

·         The Social Media Flywheel

·         Social analytics

·         Web analytics

·         Pipeline metrics

·         Metrics Exercise

Social Media Channels

Social content

  • Blogger outreach
  • Blogs
  • Audio, video & photo sharing
  • Microblogging (Twitter)

Social platforms

  • Social networks (Facebook, MySpace, LinkedIn, etc.)
  • Discussion/support forums
  • Wikis

Social interactions

  • Statusphere – social media status updates
  • SMS & mobile marketing
  • Social media and events
  • Social media case studies & examples

Day 2
8 am – Noon

Continental Breakfast & Breaks Provided

Your Social Media Program

  • Define your social media plan
  • Social media channel selection
  • Integrate into your current marketing program

Creating Your Social Media Strategy

·         Write your social media strategy

·         Define the tactics

·         Social media in an integrated marketing program

Putting It All Together

·         Social media metrics & ROI

·         Implement your social media plan

Hotel Air Travel Rental Car Ground Transportation
Recommended Hotels

Hilton Garden Inn Philadelphia/Ft. Washington
530 West Pennsylvania Ave.
Fort Washington, PA 19034
Phone: 1 215.646.4637
Fax: 1 215.646.4638

http://www.hiltongardeninn.com/en/gi/hotels/index.jhtml?ctyhocn=PHLFWGI

Located off of the Pennsylvania Turnpike (I-276) exit 339, the Hilton Garden Inn is 20 miles from downtown Philadelphia, 15 miles from Valley Forge and only 1.5 miles from the Fort Washington Expo Center.

Directions from the Philadelphia International Airport PHL

Distance from hotel: 34 miles

Drive time: 40 minutes

I-95 South to I-476N Exit 7. Merge onto the PA Turnpike East (I-276). Exit at PA-309 South (Exit 339) toward Fort Washington/Philadelphia/Ambler. Take exit toward Oreland. Stay straight, it becomes Pennsylvania Ave.

Holiday Inn Philadelphia North-Fort Washington Hotel & Conference Center
432 West Pennsylvania Avenue
Fort Washington, PA 19034
Phone: 1 215.643.3000
Toll Free Reservations: 1 800.339.0209
Fax: 1 215.643.9117
http://www.fwholiday.com/

Directions from the Philadelphia International Airport PHL

Follow the main exit signs out of the Airport, and merge onto I-95 South. Follow I-95 to Exit 7 - I-476 North/Plymouth Meeting. Take Exit 20 for the I-276 East/Pennsylvania Turnpike. Take the Route 309 Exit #339 toward Fort Washington. After the Toll Plaza bear to the left and continue straight 1/8 mile and the hotel will be on your left.

Area Attractions, Events & Tourism

Please visit http://www.philadelphiausa.travel/ for additional city information.

Conference Attire 

Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater.

ADA

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Travel

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply. 

Rental Car

Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:

http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com. 
To make a reservation online click here:

https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama

or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Transportation

A taxi from the Philadelphia International Airport is approximately $60.00-$80.00 one-way.

Tropiano Transportation provides airport shuttle service to & from the Philadelphia International Airport.  Fares are $29.00 one-way (cash only, no credit cards).  Fares are subject to change without notice.

Upon your arrival at the airport & collection of luggage, proceed to the Ground Transportation Desk in the Baggage Claim Area and dial #19 to connect to the Tropiano Dispatcher & arrange for a pick-up.  Please contact Tropiano Transportation for additional information at 1 800.559.2040 or http://www.tropianotransportation.com/shuttle/.

Parking

Complimentary parking is available on the DeVry University Campus.

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