2012 Research and Strategy Summit

Bellagio
3600 Las Vegas Blvd. South, Las Vegas , NV 89109
10/1/2012 1:00 PM - 10/3/2012 2:30 PM

Details Schedule Registration Travel Exhibitors

Leading Research Transformation...
Save the Date: October 1-3 | Bellagio Hotel, Las Vegas

Today’s hyper competitive, ever-changing environment is causing a transformative shift in the market research industry. Research and strategy executives are now expected to lead the evaluation and adoption of innovation for their companies.

An exciting time? Yes. An easy feat? Absolutely not.

With unique access to the world’s most forward-thinking executives and industry insiders, AMA's Research and Strategy Summit will challenge your thinking, deepen your insights and empower you to lead critical transformative initiatives for your business. Over the course of two days, you will be engaged in a highly-integrated, client-driven program that will energize you with fresh ideas, real insights, and meaningful interaction.

Our distinguished speaking faculty will merge case-study learnings with client-side perspectives that will result in invaluable and in-depth insights into:

The Best People and Companies in MR: Why They are the Best, and How They are Driving the Value of Research Across their Organizations
MR Changes Anticipated in the Near Future and Preparatory Actions Vital to Successfully Managing Them
Strategies for Expanding Your MR Network and Resource Base
Proven Methods for Leading MR Transformation

SUMMIT FEATURES (included in registration fee)

RSS’s Innovative and Integrated Program provides a blend of dynamic keynotes, best-practice breakout presentations, thought-provoking panel discussions, and structured interactivity that is interwoven throughout the two-day experience.
The New Attendee Orientation offers new attendees tips and tools for maximizing their RSS experience
Pre-Conference Coaching Sessions gives attendees access to expert insights through one-on-one discussions that are focused entirely on the attendee’s needs.
A Social Scramble Networking Break will kick-start relationship building and interactivity amongst conference attendees, speakers, exhibitors, sponsors, and committee members.
The ‘Meet the Who’s Who’ Awards and Networking Affair will be rich in networking, knowledge exchange, and entertainment. Featuring appearances from RSS speakers, award winners, committee and council Members, and forethought industry leaders, RSS Attendees will have direct contact with the ‘Who’s Who’ in MR.
The RSS Networking Reception and Dine-Around is back again by popular demand. Beginning with cocktails and appetizers, and followed by intimate groups of attendees dining together, this evening is all about deepening the relationships established at RSS.

Click here for further details on the Summit Features and who should attend!

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Interested in speaking at RSS 2012?

Client-side Researchers and/or Academics, click here

Here is a sneak peek at the extraordinary line up of RSS 2012 speakers!

Jeff Diskin, Global Head of Customer Marketing, Hilton Worldwide
Alan Wurtzel, President of Research and Media Development for NBC Universal
William Guerin, Vice President of Sales, Marketing and Strategy Planning, Prudential Insurance Group
Kim Leuegers, Director of Mobile Emerging Media, Pandora
Barry Jennings, Director, Global Insights Group, Dell, Inc.
Barbara Porter, Vice President, Customer Experience & Business, Nicor National, an AGL Resource Company
Stephanie Fried, Vice President, Research Insights, VEVO

Rene De Coning, Global Strategic Insight Manager, BP Americas
Dr. David Rogers, Faculty Director, Digital Marketing Strategy Columbia Business School
Steven Cooley, Ph.D., Executive Director, Marketing Research & Strategy, Blue Cross and Blue Shield of Illinois, New Mexico, Oklahoma & Texas
Curt Fedder, Director of Marketing Insights, NII Holdings
Courtnie Hallendy, Strategy Research Manager, Toyota Financial Services
Joshua Kanter, Vice President, Total Rewards, Caesars Entertainment
Mary Frances McGuiness, Vice President, Brand and Communications, NII Holdings
Veronica Smiley, Vice President, National Brand Strategy, Promotions and Partnerships, Caesars Entertainment
Wes Martz, Vice President, Marketing, Kadant Inc.
Susan Gillespie, Director of Marketing Insights, Prime Theraputics

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Registration now open!
Don't miss the opportunity to save big when you register early:

                                        Members         Non-Members
3/23 through 9/1                  $900                 $1,100
After 9/1                               $1,000              $1,200

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Call for Award Nominations
The AMA has a long heritage of leadership in the marketing research industry. For the past 66 years, the AMA has presented the Charles Coolidge Parlin Award to honor persons who have made outstanding contributions to the field. In this period of unprecedented change in the marketing research industry, the AMA also recognizes the importance of honoring the next generation of leaders who are shaping the future of our industry with the 4 under 40 Marketing Research Emerging Leaders Award.

For additional information or to nominate an academician for the Parlin Award, click here.

For additional information or to nominate an individual for the 4 Under 40 Marketing Research Emerging Leaders Award, click here.

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Research & Strategy Summit Sponsors

Sponsorship and exhibit opportunities are still available for 2012. Reserve your space today by contacting Lore Torres at 312.542.9033 or ltorres@ama.org.

Connect with us

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Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to September 1, 2012 will receive a refund minus $150 cancellation fee. After September 1, 2012 a refund will be granted less a $300 cancellation fee. There will be no refunds issued on or after October 1, 2012. All requests for refunds must be submitted to the AMA in writing.

Leading Research Transformation...

With unique access to the world’s most forward-thinking executives and industry insiders, AMA's Research and Strategy Summit equips research professionals with the insight, tools and inspiration needed to take charge of their future. Over the course of two days and through a blend of case-studies, keynotes, panel discussions, and interactive sessions, leading experts will provide insights and answers to several critical questions, including:

What are the best companies doing and using to drive the value of research across their organizations?
What changes are “coming around the corner” that I need to be prepared for?
Who can I connect with to help me plan and execute my vision?
What do I need to do to take charge and drive this transformation?

The 2011 Summit was a great success and we’re looking forward to another slate of informative and inspiring speakers, innovative exhibitors and fun networking events.

2012 Chairperson:
Ken Athaide, Vice President, National Analysts Worldwide

2012 Committee Members:

Larry Friedman, Chief Research Officer, TNS

Patricia Currie, Global Brand Director for Tracking, Millward-Brown

Sherrie Binke, SVP/Managing Director of Research Services, ORC International

Will Neafsey, Manager, Consumer Segmentationand Analytics, Global Market Research, Ford

Lisa Joy Rosner, CMO, NetBase

Larry Baily, Principal, Greenwich Associates

Curt Johnson, Vice President, Wakefield Research

Event Registration

Select Attendee Type:

Already registered on site? Please login first in the upper right corner of the site before proceeding.

AMA Member (Please login first in the upper right corner of the site)
New Member Plus (Join the AMA to save on this event)
Non-Member (Please become a site registrant in order to register)

Non-Member Price	Member Price
$1,100.00	$900.00

Hotel Air Travel Rental Car Ground Transportation

Conference Hotel Location
Bellagio
3600 Las Vegas Blvd. South
Las Vegas, NV 89109
Phone: 1 702.693.7111
Room Reservations: 1 888.987.6667
Hotel Website: http://www.bellagio.com/

Contentment and opulence are the hallmarks of your Bellagio luxury hotel experience. A retreat unto themselves, the 3,933 Guest Rooms and Suites are an extension of the AAA Five Diamond Award-winning Las Vegas hotel.

$185.00 single/double occupancy (plus applicable taxes, currently 12%, subject to change)
$220.00 triple occupancy (plus applicable taxes, currently 12%, subject to change)
$255.00 quad occupancy (plus applicable taxes, currently 12%, subject to change)
Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

A $10.00 daily resort fee (plus applicable taxes, currently 12%, subject to change) will be charged in addition to the room rates above.
Resort fee includes access to the hotel fitness center, wireless internet in guest rooms, boarding pass printing in hotel’s business services center, free local calls & free toll free calls.

The reservation cut-off date is Friday, August 31, 2012
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by August 31, 2012 and request the American Marketing Association Research & Strategy Summit room block to qualify for the special group rate. After August 31, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card number or deposit equal to the first night’s room rate plus tax is required to hold your reservation. Deposits are refundable if cancellations are received at least forty-eight (48) hours prior to arrival and a cancellation number is obtained. Guests checking out early may be assessed an early departure fee. Please make any necessary changes to your departure date forty-eight (48) hours prior to arrival.

Check in time is 3:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.

Hotel Features, Services & Accommodations
Please visit the hotel website at http://www.bellagio.com/ for a full list of services & features.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

Area Attractions, Events and Tourism
Visit the Las Vegas Convention and Visitors Authority website at http://www.visitlasvegas.com.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY: Las Vegas, NV (LAS)
• 5% off the lowest applicable fare

For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 47H2BJ
Or go directly to www.aa.com to book your flights.

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple! After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above. Reservations for the hearing and speech impaired are also available at 1 800.543.1586. There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport. There is no fee for booking online.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards. Enroll online at www.aa.com.

TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 am-6 pm CST. Or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Directions:
From Las Vegas McCarran International Airport (LAS):
1. Head north on Paradise Rd.
2. Continue on Swenson St.
3. Turn left at E. Naples Dr.
4. Turn right at Paradise Rd.
5. Turn left at E. Flamingo Rd. Continue to follow Flamingo Rd.
6. Turn left at S. Las Vegas Blvd.
7. Slight right at Bellagio Dr.

From Interstate 15:
1. Exit 1-15 and head east onto W. Flamingo
2. Turn right onto Las Vegas Boulevard and slight right at Bellagio Dr.

Transportation
A variety of shuttle/limousine services are available at McCarran Airport, and are located on the west side of baggage claim outside door exits 7-13. Please note that there are both group shuttle and "for-hire" stretch limousine services. The shuttles that drop off multiple Strip properties are approximately $7.00 one way. Shuttle fares are subject to change without notice.

Taxis are approximately $20.00 one-way depending on time of day & traffic. Taxicabs are available on the east side of baggage claim outside door exits 1-4. Airport personnel are available on the taxi curb to assist passengers

Parking
The hotel offers complimentary parking.

Limited sponsorship & exhibit opportunities. Please contact Lore Torres at ltorres@ama.org

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