View full RSS Schedule, including session descriptions
Schedule at a glance:
Day One - Monday, October 1, 2012
8:00 a.m. - 8:00 p.m. Registration Open
11:00 a.m. - 1:00 p.m. - Expert Advisor Sessions
These sessions allow attendees to personally select their coaches based on area(s) of expertise. As a result, meaningful conversations are created, and attendees are better equipped with the insights needed to succeed. Sign up for one of the four 30 minute sessions per Advisor at on‐site registration! Our Expert Advisors are:
- Larry Friedman, Ph.D., Chief Research Officer, TNS North America
- Curt Johnson, VP, Wakefield Research
- Kyle Nel, International and Multicultural Research, Lowe’s Home Improvement
- Matt Valle, EVP, Global Key Account Manager, GfK Custom Research North America
11:00 - 11:30 a.m. - New Attendee Orientation
1:00 - 1:15 p.m. - Welcome from AMA's Marketing Research Council
1:15 - 2:15 p.m. - Keynote Speaker:
Alan Wurtzel, President, Research and Media Development, NBC Universal & Gian Fulgoni, Co-Founder and Chairman, comScore
2:15 - 3:15 p.m. - Keynote Speaker:
Dr. David Rogers, Author, "The Network Is Your Customer"; Faculty Director, Digital Marketing Strategy, Columbia University Business School
3:15 - 4:00 p.m. - Networking Break
4:00 - 5:00 p.m. - Keynote Speaker:
William Guerin, Senior Vice President, Sales, Marketing & Strategy Planning, The Prudential Insurance Company of America
6:00 - 8:00 p.m. - Awards and Welcome Reception:
Meet the "Who's Who" in Marketing Research!
Day Two - Tuesday, October 2, 2012
8:00 - 8:45 a.m. - Breakfast
8:45 - 9:00 a.m. - Morning Remarks
9:00 - 10:00 a.m. - Keynote Speaker:
Joshua Kanter, VP Total Rewards, Caesars Entertainment & Veronica Smiley, CMO, SBE Corporation
10:00 - 10:45 a.m. - Networking Break
10:45 a.m. - 12:45 p.m. - CEO Panel Discussion:
- Facilitator: Rene De Coning, Global Strategic Insight Manager, BP Americas
- Panelists:
- Mike Gettle, CFO & COO, TNS
- David Krajicek, Ph.D., CEO, GfK Consumer Experiences North America
- Marc Litvinoff, President and CEO, ORC International
- Mary Ann Packo, CEO, Millward Brown North America
12:00 - 1:30 p.m. - Networking Luncheon
1:30 - 2:15 p.m. - Partner Insight Sessions
- Gina Woodall, President, Rockbridge Associates, Inc. and Charles Colby, Founder & Chief Methodologist, Rockbridge Associates, Inc.
- Ryan Smith, CEO & Co-Founder, Qualtrics and Nicole Gagnon, Senior Director of Market Research, Thomson Reuters
2:15 - 3:15 p.m. - Concurrent Interactive Presentations
- Curt Fedder, Director, Marketing Insights, NII Holdings
- Stephanie Fried, Vice President, Research Insights and Analytics, VEVO
3:15 - 3:45 p.m. - Networking Break
3:45 - 5:30 p.m. - Concurrent Interactive Presentations
- Paul McDonald, Product Manager, Google
- Ian Lewis, Director, Research Impact Consulting, Cambiar LLC
- Steven M. Cooley, Ph.D., Executive Director, Marketing Research & Strategy, Blue Cross Blue Shield of Illinois, New Mexico, Oklahoma and Texas
- Kelley Styring, Principal, InsightFarm, Inc.
- Barbara Porter, Vice President, Customer Experience & Business Development, Nicor National, an AGL Resources Company & Andrew McInnis, Director, Product Marketing, Allegiance Inc.
5:30 - 6:30 p.m. - Networking Reception
7:00 p.m. - Dine Around
Day Three - Wednesday, October 3, 2012
7:30 - 8:00 a.m. - Breakfast
8:00 - 8:45 a.m. - Partner Insights Session
- Marco Vriens, Ph.D., Senior Vice President Methodology, The Modellers
- Laura Kleckner, VP, Client Services, MRSI and William Sickle, Marketing Research Consultant, Eli Lilly & Company
8:45 - 9:30 a.m. - Concurrent Interactive Presentations
- Wes Martz, Vice President, Marketing, Kadant Inc.
- Kim Luegers, Director of Mobile Marketing, Pandora
- Courtnie Hallendy, Strategic Research Manager, Toyota Financial Services
9:30 - 10:00 a.m. - Break and Hotel Check-out
10:00 - 11:00 a.m. - Keynote Speaker:
Barry Jennings, Director, Global Insights Group, Dell, Inc. & Paul Janowitz, CEO & Founder, icanmakeitbetter.com
11:00 - 11:45 a.m. - Closing Keynote Speaker:
Jeff Diskin, Senior Vice President of Global Customer Marketing, Hilton Worldwide
11:45 a.m. - 12:45 p.m. - Networking Luncheon
12:45 p.m. - 1:45 p.m. - Work Session: Creating Your Action Plan
1:45 p.m. - 2:00 p.m. - Closing Remarks