Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

Events

Email Print page

2012 Research and Strategy Summit

Bellagio
3600 Las Vegas Blvd. South, Las Vegas, NV 89109
10/1/2012 1:00 PM - 10/3/2012 2:30 PM

Details Schedule Registration Travel Exhibitors

Research and Strategy Marketing Event

Leading Marketing Research Transformation...
Save the Date: October 1-3 | Bellagio, Las Vegas

Today’s hyper competitive, ever-changing environment is causing a transformative shift in the market research industry. Marketing research and strategy executives are now expected to lead the evaluation and adoption of innovation for their companies.

An exciting time? Yes. An easy feat? Absolutely not.

With unique access to the world’s most forward-thinking executives and industry insiders, AMA's Research and Strategy Summit (RSS) will challenge your thinking, deepen your insights and empower you to lead critical transformative initiatives for your business. Over the course of two days, you will be engaged in a highly-integrated, client-driven program that will energize you with fresh ideas, real insights, and meaningful interaction.

Our distinguished speaking faculty will merge case-study learnings with client-side perspectives that will result in invaluable and in-depth insights into:

  • The Best People and Companies in Marketing Research: Why They are the Best, and How They are Driving the Value of Research Across their Organizations
  • Marketing Research Changes Anticipated in the Near Future and Preparatory Actions Vital to Successfully Managing Them
  • Strategies for Expanding Your Marketing Research Network and Resource Base
  • Proven Methods for Leading Marketing Research Transformation

View full summit schedule here

SUMMIT FEATURES - Included with registration 

  • RSS’s Innovative and Integrated Program provides a blend of dynamic keynotes, best-practice breakout presentations, thought-provoking panel discussions, and structured interactivity that is interwoven throughout the two-day experience.
  • The New Attendee Orientation offers new attendees tips and tools for maximizing their RSS experience
  • Pre-Conference Expert Advisor Sessions gives attendees access to expert insights through one-on-one discussions that are focused entirely on the attendee’s needs.
  • A Social Scramble Networking Break will kick-start relationship building and interactivity amongst conference attendees, speakers, exhibitors, sponsors, and committee members.
  • The ‘Meet the Who’s Who’ Awards and Welcome Reception will be rich in networking, knowledge exchange, and entertainment. Featuring appearances from RSS speakers, award winners, committee and council members, and forethought industry leaders, RSS Attendees will have direct contact with the ‘Who’s Who’ in Marketing Research.
  • The RSS Networking Reception and Dine-Around is back again by popular demand. Beginning with cocktails and appetizers, and followed by intimate groups of attendees dining together, this evening is all about deepening the relationships established at RSS.

At RSS join leading client-side researchers at companies like:

  • American Automobile Association
  • Bath & Body Works
  • Blue Cross Blue Shield Association
  • GE – Carecredit
  • Gogo
  • Hilltop National Bank
  • Medimpact Healthcare Systems, Inc.
  • Meijer, Inc.
  • Purdue Pharma
  • tbgWorldwide
  • unum
  • Virginia Polytechnic & State University
  • Wells Fargo Bank
  • Whirlpool Corporation

Click here for further details on the Summit Features and who should attend!

_______________________________

Here is a sneak peek at the extraordinary line up of RSS 2012 speakers!

                    _______________________________

Registration now open!
Don't miss the opportunity to save big when you register early:

                                        Members         Non-Members
3/23 through 9/1                 $900                $1,100
After 9/1                              $1,000              $1,200

_________________________________ 

Awards
The AMA has a long heritage of leadership in the marketing research industry. For the past 66 years, the AMA has presented the Charles Coolidge Parlin Award to honor persons who have made outstanding contributions to the field. In this period of unprecedented change in the marketing research industry, the AMA also recognizes the importance of honoring the next generation of leaders who are shaping the future of our industry with the 4 under 40 Marketing Research Emerging Leaders Award.

 

 

For additional information on the Parlin Award, click here.


 

 



 For additional information on the 4 Under 40 Marketing Research Emerging Leaders Award, click here.

 


           

David K. Hardin Award   

To download the article that won the David K. Hardin Award for the best article in Marketing Research magazine for 2011 click here.

 

 

_________________________________

Presenting Platinum Sponsor 

            Rockbridge         

 
Event Sponsors

            Bellomy Research          Toluna

Sponsorship and exhibit opportunities are still available for 2012. Reserve your space today by contacting Lore Torres at 312.542.9033 or ltorres@ama.org.

Connect with us
AMA Connect Facebook Twitter LinkedIn YouTube

_________________________________

Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to September 1, 2012 will receive a refund minus $150 cancellation fee. After September 1, 2012 a refund will be granted less a $300 cancellation fee. There will be no refunds issued on or after October 1, 2012. All requests for refunds must be submitted to the AMA in writing.

​ ​​​​​​​​​​

Leading Research Transformation...

View full RSS Schedule, including session descriptions

Schedule at a glance:

Day One - Monday, October 1, 2012

8:00 a.m. - 8:00 p.m. Registration Open

11:00 a.m. - 1:00 p.m. - Expert Advisor Sessions

These sessions allow attendees to personally select their coaches based on area(s) of expertise. As a result, meaningful conversations are created, and attendees are better equipped with the insights needed to succeed. Sign up for one of the four 30 minute sessions per Advisor at on‐site registration! Our Expert Advisors are:

  • Larry Friedman, Ph.D., Chief Research Officer, TNS North America
  • Curt Johnson, VP, Wakefield Research
  • Kyle Nel, International and Multicultural Research, Lowe’s Home Improvement
  • Matt Valle, EVP, Global Key Account Manager, GfK Custom Research North America

11:00 - 11:30 a.m. - New Attendee Orientation

1:00 - 1:15 p.m. - Welcome from AMA's Marketing Research Council

1:15 - 2:15 p.m. - Keynote Speaker:

Alan Wurtzel, President, Research and Media Development, NBC Universal & Gian Fulgoni, Co-Founder and Chairman, comScore

2:15 - 3:15 p.m. - Keynote Speaker:

Dr. David Rogers, Author, "The Network Is Your Customer"; Faculty Director, Digital Marketing Strategy, Columbia University Business School

3:15 - 4:00 p.m. - Networking Break

4:00 - 5:00 p.m. - Keynote Speaker:

William Guerin, Senior Vice President, Sales, Marketing & Strategy Planning, The Prudential Insurance Company of America

6:00 - 8:00 p.m. - Awards and Welcome Reception:

Meet the "Who's Who" in Marketing Research!

Day Two - Tuesday, October 2, 2012

8:00 - 8:45 a.m. - Breakfast

8:45 - 9:00 a.m. - Morning Remarks

9:00 - 10:00 a.m. - Keynote Speaker:

Joshua Kanter, VP Total Rewards, Caesars Entertainment & Veronica Smiley, CMO, SBE Corporation

10:00 - 10:45 a.m. - Networking Break

10:45 a.m. - 12:45 p.m. - CEO Panel Discussion:

  • Facilitator: Rene De Coning, Global Strategic Insight Manager, BP Americas
  • Panelists:
    • Mike Gettle, CFO & COO, TNS
    • David Krajicek, Ph.D., CEO, GfK Consumer Experiences North America
    • Marc Litvinoff, President and CEO, ORC International
    • Mary Ann Packo, CEO, Millward Brown North America

12:00 - 1:30 p.m. - Networking Luncheon

1:30 - 2:15 p.m. - Partner Insight Sessions

  • Gina Woodall, President, Rockbridge Associates, Inc. and Charles Colby, Founder & Chief Methodologist, Rockbridge Associates, Inc.
  • Ryan Smith, CEO & Co-Founder, Qualtrics and Nicole Gagnon, Senior Director of Market Research, Thomson Reuters

2:15 - 3:15 p.m. - Concurrent Interactive Presentations

3:15 - 3:45 p.m. - Networking Break

3:45 - 5:30 p.m. - Concurrent Interactive Presentations

  • Paul McDonald, Product Manager, Google
  • Ian Lewis, Director, Research Impact Consulting, Cambiar LLC
  • Steven M. Cooley, Ph.D., Executive Director, Marketing Research & Strategy, Blue Cross Blue Shield of Illinois, New Mexico, Oklahoma and Texas
  • Kelley Styring, Principal, InsightFarm, Inc.
  • Barbara Porter, Vice President, Customer Experience & Business Development, Nicor National, an AGL Resources Company & Andrew McInnis, Director, Product Marketing, Allegiance Inc.

5:30 - 6:30 p.m. - Networking Reception

7:00 p.m. - Dine Around

Day Three - Wednesday, October 3, 2012

7:30 - 8:00 a.m. - Breakfast

8:00 - 8:45 a.m. - Partner Insights Session

  • Marco Vriens, Ph.D., Senior Vice President Methodology, The Modellers
  • Laura Kleckner, VP, Client Services, MRSI and William Sickle, Marketing Research Consultant, Eli Lilly & Company

8:45 - 9:30 a.m. - Concurrent Interactive Presentations

  • Wes Martz, Vice President, Marketing, Kadant Inc.
  • Kim Luegers, Director of Mobile Marketing, Pandora
  • Courtnie Hallendy, Strategic Research Manager, Toyota Financial Services

9:30 - 10:00 a.m. - Break and Hotel Check-out

10:00 - 11:00 a.m. - Keynote Speaker:

Barry Jennings, Director, Global Insights Group, Dell, Inc. & Paul Janowitz, CEO & Founder, icanmakeitbetter.com

11:00 - 11:45 a.m. - Closing Keynote Speaker:

Jeff Diskin, Senior Vice President of Global Customer Marketing, Hilton Worldwide

11:45 a.m. - 12:45 p.m. - Networking Luncheon

12:45 p.m. - 1:45 p.m. - Work Session: Creating Your Action Plan

1:45 p.m. - 2:00 p.m. - Closing Remarks 

Hotel Air Travel Rental Car Ground Transportation

Conference Hotel Location
Bellagio
3600 Las Vegas Blvd. South
Las Vegas, NV 89109
Phone: 1 702.693.7111
Room Reservations: 1 888.987.6667

Contentment and opulence are the hallmarks of your Bellagio luxury hotel experience. A retreat unto themselves, the 3,933 Guest Rooms and Suites are an extension of the AAA Five Diamond Award-winning Las Vegas hotel.

$185.00 single/double occupancy (plus applicable taxes, currently 12%, subject to change)
$220.00 triple occupancy (plus applicable taxes, currently 12%, subject to change)
$255.00 quad occupancy (plus applicable taxes, currently 12%, subject to change)
Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

A $10.00 daily resort fee (plus applicable taxes, currently 12%, subject to change) will be charged in addition to the room rates above.
Resort fee includes access to the hotel fitness center, wireless internet in guest rooms, boarding pass printing in hotel’s business services center, free local calls & free toll free calls.

Make a reservation

The reservation cut-off date is Friday, August 31, 2012
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by August 31, 2012 and request the American Marketing Association Research & Strategy Summit room block to qualify for the special group rate. After August 31, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card number or deposit equal to the first night’s room rate plus tax is required to hold your reservation.  Deposits are refundable if cancellations are received at least forty-eight (48) hours prior to arrival and a cancellation number is obtained.  Guests checking out early may be assessed an early departure fee.  Please make any necessary changes to your departure date forty-eight (48) hours prior to arrival.  

Please note: $130 per night authorization will be placed on your credit card at check in. It is not recommended that guests use their debit card for this as it can tie up your checking account funds. 

Check in time is 3:00 p.m., and check out is at 11:00 a.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.  

Hotel Features, Services & Accommodations
Please visit the Bellagio for a full list of services & features.

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

Area Attractions & Events
Visit the Las Vegas Convention and Visitors Authority for more information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.
 
DESTINATION CITY:  Las Vegas, NV (LAS)
• 5% off the lowest applicable fare
 
For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 47H2BJ
Or go directly to American Airlines to book your flights.

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.
 
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.
 
Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1 800.543.1586.  There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport.  There is no fee for booking online.
 
Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at American Airlines.  
 
TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.    

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

 

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions:
From Las Vegas McCarran International Airport (LAS):
1. Head north on Paradise Rd.
2. Continue on Swenson St.
3. Turn left at E. Naples Dr.
4. Turn right at Paradise Rd.
5. Turn left at E. Flamingo Rd. Continue to follow Flamingo Rd.
6. Turn left at S. Las Vegas Blvd.
7. Slight right at Bellagio Dr.

From Interstate 15:
1. Exit 1-15 and head east onto W. Flamingo
2. Turn right onto Las Vegas Boulevard and slight right at Bellagio Dr.

Transportation
A variety of shuttle/limousine services are available at McCarran Airport, and are located on the west side of baggage claim outside door exits 7-13.  Please note that there are both group shuttle and "for-hire" stretch limousine services.  The shuttles that drop off multiple Strip properties are approximately $7.00 one way.  Shuttle fares are subject to change without notice.

Taxis are approximately $20.00 one-way depending on time of day & traffic. Taxicabs are available on the east side of baggage claim outside door exits 1-4.  Airport personnel are available on the taxi curb to assist passengers

Parking
The hotel offers complimentary parking. 

For more information on Conference Sponsorship or Exhibit opportunities, contact Lore Torres at 312.542.9033 or ltorres@ama.org

For more information on the 2012 Research and Strategy Summit Conference Sponsors and Exhibitors, please select the company name to visit their website.

Click here to view the exhibitor kit.

Platinum Sponsor & Exhibitor

Rockbridge Associates, Inc.


Welcome Reception Sponsor & Exhibitor



Bellomy Research

Networking Reception & Lanyards Sponsor & Exhibitor

Toluna


Break Sponsor


MarketSight LLC


Partners & Exhibitors

Qualitative Research Consultants Association (QRCA)





Quirk's Marketing Research Review (Quirk's)




SURVEY Magazine



University of Georgia/MRII


Exhibitors