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2012 Nonprofit Marketing Conference

Washington Marriott Wardman Park
2660 Woodley Road NW, Washington, D.C. 20008
7/9/2012 8:00 AM - 7/11/2012 12:00 PM

Details Schedule Registration Travel Exhibitors

2012 Nonprofit Marketing Conference
Marriott Wardman Park, Washington D.C.
July 9-11, 2012
______________________

Whether you are large or small, national or local, an association, museum, school or a charity, the 2012 AMA/AMAF Nonprofit Marketing Conference will help bring to light the skills and knowledge you need to get you and your organization on point.

This cutting-edge, highly-interactive conference will focus on the hot topics that we are all dealing with as well as advanced marketing practices, maximizing your limited resources and helping you get started if you are new to nonprofits.

View the full program schedule and speaker line-up!

(Is your company sending 3 or more employees? If so, please call 1.800.AMA.1150 for a special discount.)

______________________________________

Congratulations to Anne Marie Dougherty, Executive Director of the Bob Woodruff Foundation and recipient of the 2012 Nonprofit Marketer of the Year Award!  (See press release)

______________________________________

Optional Tutorials to Augment Your Conference Learnings*

TUTORIAL A: Measuring Nonprofit Marketing Effectiveness
Jerry Rackley | VP, Marketing and Communications, DemandMetric

TUTORIAL B: Nuts and Bolts: Marketing to Your Customers, Your Contributors,Your Vendors, and Your Bank With a Limited Budget
Michael F. Stara | President, East Coast Consulting Group

TUTORIAL C: Best Practices in Philanthropic Communications
Sara Stern | EVP, Creative Services, LipmanHearne

Tutorials require seperate registration - LEARN MORE

______________________________________

2012 Keynote Speakers

  Todd Cohen
  Keynote Speaker & Author "Everyone's In Sales"
  Listen to Podcast: We're All in it Together: 
 
Develop, Recapture, Renew Relationships to Achieve  
                  
Your Mission

  George Weiner - Back by popular demand! 
 
CTO, DoSomething.org.
  Listen to Podcast: Mobile Marketing and 
  Metrics that Matter



  Jessica End
  
Industry Manager, Nonprofit and Religion, Google
  Listen to Podcast: The Zero Moment of Truth: 
 
Winning the Moments that Matter


  Andy Goodman
  Nationally recognized Author, Speaker and Consultant
  in the field of public interest communications.
  Listen to podcast: Storytelling: The First Big Thing


  Jamal Edwards
 
President and CEO, Howard Brown Health Center
  Innovate. Reach Out. Deploy



  Dawn Gilpin
 
Assistant Professor, Cronkite School of Journalism 
 
and Mass Communications, Arizona State University
  Crisis-Damage Control Marketing


  Samantha DeVita
  Director, Marketing, R2integrated
  Creating Integrated Social Strategies That
  Activate & Build Your Online Community
 


  Chris Chodnicki
 
CTO, R2integrated
  Creating Integrated Social Strategies That
  Activate & Build Your Online Community


  Brock Yetso
 
 President & CEO, The Ulman Cancer Fund
  for Young Adults
  Creating Integrated Social Strategies That
  Activate & Build Your Online Community

Dan Lucarelli
Director, Marketing and Education, Pennsylvania 811
Listen to podcast:
The Gladys Kravitz Marketing Plan

To see more about these keynote sessions and a description of all sessions scheduled for the 2012 conference, please click here.

______________________________________

2012 Platinum Sponsor | PPAI

Sponsorship and exhibit opportunities are still available for 2012. Reserve your space today by contacting Lore Torres at 312.542.9033 or ltorres@ama.org.

Conference Cancellation Policy
Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to June 11, 2012 will receive a refund minus $100 cancellation fee. After June 11, 2012, a refund will be granted less a $250 cancellation fee. There will be no refunds issued on or after July 11, 2012. All requests for refunds must be submitted to the AMA in writing.

Connect with us    AMA Connect Facebook Twitter LinkedIn YouTube

 

 

View full program schedule and speaker line-up.

View full session descriptions.


Schedule at a Glance:

DAY ONE » MONDAY, JULY 9, 2012

8:00-11:00 am: Pre-Conference Tutorials (separate registration)

9:00-11:00 am: Individual Coaching Sessions (register on-site)

12:00-12:45 pm: Welcome & Interactive Introductions

12:45-1:45 pm: Keynote Speaker | Todd Cohen, Author of "Everyone's in Sales"

1:45-2:30 pm: Networking Break in Exhibit Hall

2:30-3:30 pm: Keynote Speaker | George Weiner, CTO, DoSomething.org

3:30-4:30 pm: Keynote Spearker | Jessica End, Industry Manger, Nonprofit and Religion, Google

4:30-5:30 pm: Interactive Panel Discussion

5:00-6:30 pm Opening Reception

6:30 pm: DC Dine-Around

DAY TWO » TUESDAY, JULY 10, 2012

7:45-8:30 am: Continental Breakfast

8:30-9:30 am: Keynote Speakers | Samantha DeVita, Director, Marketing, R2integrated; Chris Chodnicki, CTO, R2integrated; Brock Yetso, President and CEO, The Ulman Cancer Fund for Young Adults

9:30-10:30 am: Keynote Speaker | Jamal M. Edwards, Esquire, President and CEO, Howard Brown Health Center

10:30-11:00 am: Networking Break in Exhibit Hall

11:00-11:55 am: Breakout Sessions

12:00-1:20 pm: Awards Luncheon

1:30-2:30 pm: Breakout

2:30-3:00 pm: Networking Break in Exhibit Hall

3:00-4:00 pm: Breakout Sessions

4:10-5:10 pm: Breakout Sessions

5:10-6:40 pm: Networking Reception

7:30 pm: Optional Bus Tour of DC 

DAY THREE » WEDNESDAY, JULY 11, 2012

7:45-8:30 am: Continental Breakfast

8:30-9:30 am: Keynote Speaker | Dawn R. Gilpin, Assistant Professor, Walter Cronkite School of Journalism and Mass Communications, Arizona State University

9:30-10:00 am: Networking Break in Exhibit Hall

10:00-11:00 am: Keynote Speaker | Andy Goodman, Nationally Recognized Author, Speaker and Consultant in the Field of Public
Interest Communications

11:00 -11:30 am: Closing Remarks with Final Prize Drawing

 

Hotel Air Travel Rental Car Ground Transportation

Conference Hotel Location 
Washington Marriott Wardman Park
2660 Woodley Road NW
Washington, DC 20008
Phone: 1 202.328.2000
Fax: 1 202.234.0015
Toll-free Reservations: 1 800.228.9290
Hotel Website: www.wardmanparkmarriott.com  

Even among the most sophisticated hotels in Washington, DC, Wardman Park Marriott rises above the rest. With a blend of charm, modern elegance and a historic landmark setting, this NW Washington, DC hotel's stunning guest rooms, extensive event space and impeccable service make it the perfect choice for business and leisure travelers. Situated on 16 garden acres, this hotel in NW Washington, DC has hosted a long list of U.S. Presidents, dignitaries and VIPs. With 1,314 guest rooms, plus an outdoor pool and sundeck, this hotel is the perfect place for vacationers to enjoy their down time. Families will delight in the close proximity to the National Zoo and other top area attractions.

Rates:
$169.00 Single/Double occupancy
$189.00 Triple occupancy
$199.00 Quad occupancy
(plus applicable state & taxes, currently 14.5%, subject to change without notice)
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Please call 1 800.228.9290 or 1 202.328.2000 & reference the American Marketing Association Nonprofit Marketing Conference to make reservations.

The reservation cut-off date is Friday, June 8, 2012. 
The AMA has negotiated special group rates for the 2012 Nonprofit Marketing Conference. You must make your hotel reservations by June 8, 2012 and properly identify yourself to qualify for the special group rate. After June 8, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit in the amount of (1) one night’s room & tax for each confirmed room will be due at time of booking. Deposits are refundable if cancellations are received by 6:00 p.m. hotel time on the day of arrival and a cancellation number is obtained. In the event that a guest fails to check-in for a guaranteed reservation, a non-refundable fee of one night room and tax will be charged to the credit card on file and the balance of the reservation will be cancelled.  

Check in time is 4:00 p.m., and check out is at 12:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit the hotel website www.wardmanparkmarriott.com for a full list of services & features.

Area Attractions, Events and Tourism
Please visit Destination DC for area information http://washington.org/.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.
 
DESTINATION CITY:  Washington, DC (BWI/DCA/IAD)
• 5% off the lowest applicable fare
 
For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 8872BH
Or go directly to www.aa.com to book your flights.

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.
 
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.
 
Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1 800.543.1586.  There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport.  There is no fee for booking online.
 
Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at www.aa.com
 
TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.   

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Airports and Directions to Hotel
Ronald Reagan Washington National Airport - DCA
Hotel direction: 9 mile(s) NW
Driving directions:
Follow the signs to Washington D.C. (George Washington Parkway). Take I-395 North to Route 1 (Route 1 is the 14th Street Bridge). Merge to the far left lane on the bridge and follow the signs for 14th Street. Take 14th Street for 1 mile. Turn left onto K Street. Continue on K for 5 blocks. Turn right onto Connecticut Ave. Follow Connecticut Ave. for 1 mile. Cross over the William Taft Bridge. Make a left turn at the 3rd light after the bridge onto Woodley Rd. The Hotel entrance is on left.

Estimated taxi fare: $30.00 (one way)

Washington Dulles International Airport - IAD
Hotel direction: 28 mile(s) E
Driving directions:
Follow the signs to Interstate 66 east to Washington. Follow I-66 to the Theodore Roosevelt Bridge (US Route 50). Take the Constitution Ave exit off of the bridge. Continue on Constitution for 6 blocks and make a left turn onto 17th Street. This will change to Connecticut Ave. Continue on Connecticut. Ave. for 1 mile. Cross over the William Taft Bridge. Make a left turn at the 3rd light after the bridge onto Woodley Ave. The hotel entrance is on the left.

Estimated taxi fare: $60.00 (one way)

Baltimore/Washington International Thurgood Marshall Airport - BWI
Hotel direction: 33 mile(s) NE
Driving directions:
Take I-95 South to I-495 West. Take Exit 33, Connecticut Ave. Southbound. Continue on Connecticut Avenue for about 6.5 miles. Turn right onto Woodley Road. The hotel entrance is on the left.

Estimated taxi fare: $60.00 (one way)

Transportation
Complete ground transportation to & from area airports is provided by Abe's Transportation. Call 1 202.518.0333 or visit www.abestrans.com for more information.

Metro
The hotel is located 'on top of' the Woodley Park Red Line Metro Stop -- allows inexpensive, easy access to anywhere in the city!  Please visit the MetroRail website for more information http://www.wmata.com.

Parking at the Hotel
Self-parking is available at the hotel for $34.00 per day.
Valet parking is available for $39.00 per day.
Rates are subject to change without notice.

For more information on Conference Sponsorship or Exhibit opportunities, contact Lore Torres at 312.542.9033 or email us at ltorres@ama.org.

For more information on the 2012 Nonprofit Marketing Conference Sponsors and Solution Providers, please select the company name to visit their website.

Platinum Sponsor - Pocket Lanyards Sponsor and Exhibitor


Promotional Products Association International (PPAI)


Keynote Session Sponsor and Exhibitor

PlowShare Group, Inc.

Welcome Reception Sponsor and Exhibitor
Google Logo No Backdrop
Google


Networking Sponsor and Exhibitor
CDS Global Logo No Backdrop

CDS Global


Breakfast Sponsor


Facebook, Inc.


Media Partners and Exhibitors
The Chronicle of Philanthropy Logo

The Chronicle of Philanthropy


Nonprofit Times Logo

The NonProfit Times

Nonprofit CMO Roundtable Sponsor

THD

Give-A-Way Sponsor

Tote Bags
Kelmscott Communications


Exhibitors

Alboum & Associates

Blackbaud

E Group

Good Influence

hodgsonConsulting

Lipman Hearne

MainStreet Bank/AirBanking

Palm Coast Data

ReadyTalk

TV Access