
2012 Nonprofit Marketing Conference
Marriott Wardman Park, Washington D.C.
July 9-11, 2012
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Whether you are large or small, national or local, an association, museum, school or a charity, the 2012 AMA/AMAF Nonprofit Marketing Conference will help bring to light the skills and knowledge you need to get you and your organization on point.
This cutting-edge, highly-interactive conference will focus on the hot topics that we are all dealing with as well as advanced marketing practices, maximizing your limited resources and helping you get started if you are new to nonprofits.
View the full program schedule and speaker line-up!
(Is your company sending 3 or more employees? If so, please call 1.800.AMA.1150 for a special discount.)
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Congratulations to Anne Marie Dougherty, Executive Director of the Bob Woodruff Foundation and recipient of the 2012 Nonprofit Marketer of the Year Award! (See press release)
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Optional Tutorials to Augment Your Conference Learnings*
TUTORIAL A: Measuring Nonprofit Marketing Effectiveness
Jerry Rackley | VP, Marketing and Communications, DemandMetric
TUTORIAL B: Nuts and Bolts: Marketing to Your Customers, Your Contributors,Your Vendors, and Your Bank With a Limited Budget
Michael F. Stara | President, East Coast Consulting Group
TUTORIAL C: Best Practices in Philanthropic Communications
Sara Stern | EVP, Creative Services, LipmanHearne
Tutorials require seperate registration - LEARN MORE
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2012 Keynote Speakers

Todd Cohen
Keynote Speaker & Author "Everyone's In Sales"
Listen to Podcast: We're All in it Together:
Develop, Recapture, Renew Relationships to Achieve
Your Mission

George Weiner - Back by popular demand!
CTO, DoSomething.org.
Listen to Podcast: Mobile Marketing and
Metrics that Matter
Jessica End
Industry Manager, Nonprofit and Religion, Google
Listen to Podcast: The Zero Moment of Truth:
Winning the Moments that Matter

Andy Goodman
Nationally recognized Author, Speaker and Consultant
in the field of public interest communications.
Listen to podcast: Storytelling: The First Big Thing
Jamal Edwards
President and CEO, Howard Brown Health Center
Innovate. Reach Out. Deploy
Dawn Gilpin
Assistant Professor, Cronkite School of Journalism
and Mass Communications, Arizona State University
Crisis-Damage Control Marketing
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Samantha DeVita
Director, Marketing, R2integrated
Creating Integrated Social Strategies That
Activate & Build Your Online Community
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Chris Chodnicki
CTO, R2integrated
Creating Integrated Social Strategies That
Activate & Build Your Online Community

Brock Yetso
President & CEO, The Ulman Cancer Fund
for Young Adults
Creating Integrated Social Strategies That
Activate & Build Your Online Community
Dan Lucarelli
Director, Marketing and Education, Pennsylvania 811
Listen to podcast: The Gladys Kravitz Marketing Plan
To see more about these keynote sessions and a description of all sessions scheduled for the 2012 conference, please click here.
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2012 Platinum Sponsor | PPAI

Sponsorship and exhibit opportunities are still available for 2012. Reserve your space today by contacting Lore Torres at 312.542.9033 or ltorres@ama.org.
Conference Cancellation Policy
Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to June 11, 2012 will receive a refund minus $100 cancellation fee. After June 11, 2012, a refund will be granted less a $250 cancellation fee. There will be no refunds issued on or after July 11, 2012. All requests for refunds must be submitted to the AMA in writing.
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