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2012 Nonprofit Marketing Bootcamp-Houston, TX 

Courtyard by Marriott Houston Galleria, 2900 Sage Road 
Houston , TX  77056 
3/20/2012 8:00 AM  - 3/21/2012 12:00 PM 

Details Schedule Registration Travel Exhibitors
In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy. Facilitated by an experienced AMA instructor, the AMA and the AMA Foundation offer this training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied to nonprofit organizations.

What You Will Learn
This intensive 1 ½ day workshop will equip participants with critical knowledge and skills they can use immediately. It provides training in marketing fundamentals with a
strategic overview of what marketing involves and how it can be applied in nonprofits.

Topics Include:

• Defining nonprofit marketing

• Positioning your organization in a competitive marketplace

• Strengthening stakeholder relationships

• Applying the elements of marketing

• Understanding who your customers are

• Developing and implementing an effective marketing plan

Who Should Attend
This program is designed primarily as an introduction to marketing fundamentals
for staff new to nonprofit marketing. Those with more marketing experience may
also want to attend for a back-to-basics refresher course.

Agenda

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided

What Marketing Is and Is Not

  • Marketing’s new definition & what it means to nonprofits
  • The evolution of customer-centric marketing

What You Need to Know in Marketing

  • Your customers
  • Your competitors
  • Differentiating your organization
  • Using marketing research
  • Applying the marketing mix
  • Brand overview

The Next Weapon in the Competitive Battleground

  • The customer experience
  • Internal marketing

Day 2:
8am – Noon
Continental Breakfast and Breaks provided

Relationship Marketing Applications

  • Donors, corporate partnerships
  • Members, subscribers, volunteers

Putting It All Together - Developing Your Marketing Plan

  • Marketing planning process
  • Marketing plan template
  • Making the most of your marketing plan

Next Steps

  • Ongoing marketing challenges
  • Building your marketing knowledge

 

Hotel Air Travel Rental Car Ground Transportation
Hotel

Courtyard by Marriott Houston Galleria

2900 Sage Road

Houston, TX 77056

Phone: 1 713.622.3611

Fax: 1 713.622.3204

Website: www.marriott.com/HOUGC

When looking for a hotel with convenient access to everything Houston has to offer, you can always count on the Courtyard by Marriott Houston by the Galleria to exceed your expectations. Rising 15 stories into the skyline, this brand-new hotel provides contemporary, upscale lodging at surprisingly moderate rates. The new Courtyard by Marriott Houston Galleria is in the heart of Houston's best shopping district, as well as central to corporate offices for Bechtel, Schlumberger, Accenture, Capital One, Lucent Technologies, ExxonMobil, Shell, Chevron, Wachovia, and more. Located minutes from downtown, the George R. Brown Convention Center, Reliant Stadium, Minute Maid Park, the Toyota Center, and the Houston Museum District.

Rates: $159.00 single/double occupancy (plus applicable state & local taxes, currently 17%, which are subject to change without prior notice)

Please call 1 800.321.2211 & reference the AMA to make reservations. Rates are based on availability.

The cut-off date for reservations is February 24, 2012. After February 24, 2012 reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received at least 24 hours prior to arrival.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

Area Attractions, Events and Tourism

Please visit http://www.visithoustontexas.com/ for additional city information.

     

     Conference Attire 

Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Directions & Transportation

George Bush Intercontinental/Houston Airport - IAH

Hotel direction: 27 miles SW
Driving Directions: South out of aiport to Beltway 8, 3 miles to I-45 South, 10 miles to I-610 West, 10 miles to Westheimer exit, right 1/4 mile to Sage, right one block-on the right.

    

      Estimated taxi fare: $60.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
IAH - After you claim your luggage, proceed to one of the SuperShuttle ticket counters, which are located inside the baggage claim area on the lower level.

Please visit http://www.supershuttle.com/Default.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).

Single Fare One-Way: $25.00 (subject to change without notice)

Houston/William P Hobby - HOU

      Hotel direction: 16 miles NW

      Driving Directions: I-45 North, 6 miles to Hwy. 288 South, 5 miles to Hwy. 59 South, 6 miles to I-610 north and exit at 8C-Westheimer. Left one mile Sage and left one block.

 Estimated taxi fare: $50.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
HOU - After you claim your luggage, proceed to the SuperShuttle ticket counter, which is located inside the baggage claim area on the lower level.

Please visit http://www.supershuttle.com/Default.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).

Single Fare One-Way: $24.00 (subject to change without notice)  

Parking at the Hotel

Self parking is available at the hotel for $15.00 per day (subject to change without notice), and includes in & out privileges.  Hourly rates are $2.00 per hour for up to 4 hours.  Self parking is provided at the hotel on a space available basis.

Travel

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

 

Rental Car

Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.

When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:

http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com. 
To make a reservation online click here:

https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama

or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.