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2012 Nonprofit Marketing Boot Camp - Atlanta, GA 

Georgia Tech Global Learning Center  
84 Fifth St. NW, Atlanta , GA  30308 
1/31/2012 8:00 AM  - 2/1/2012 12:00 PM 

Details Schedule Registration Travel Exhibitors
In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy. Facilitated by an experienced AMA instructor, the AMA and the AMA Foundation offer this training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied to nonprofit organizations.

What You Will Learn
This intensive 1 ½ day workshop will equip participants with critical knowledge and skills they can use immediately. It provides training in marketing fundamentals with a
strategic overview of what marketing involves and how it can be applied in nonprofits.

Topics Include:

• Defining nonprofit marketing

• Positioning your organization in a competitive marketplace

• Strengthening stakeholder relationships

• Applying the elements of marketing

• Understanding who your customers are

• Developing and implementing an effective marketing plan

Who Should Attend
This program is designed primarily as an introduction to marketing fundamentals
for staff new to nonprofit marketing. Those with more marketing experience may
also want to attend for a back-to-basics refresher course.

 

Agenda

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided

What Marketing Is and Is Not

·        Marketing’s new definition & what it means to nonprofits

·        The evolution of customer-centric marketing

What You Need to Know in Marketing

·        Your customers

·        Your competitors

·        Differentiating your organization

·        Using marketing research

·        Applying the marketing mix

·        Brand overview

The Next Weapon in the Competitive Battleground

·        The customer experience

·        Internal marketing

 

Day 2:
8am – Noon
Continental Breakfast and Breaks provided

Relationship Marketing Applications

·        Donors, corporate partnerships

·        Members, subscribers, volunteers

Putting It All Together - Developing Your Marketing Plan

·        Marketing planning process

·        Marketing plan template

·        Making the most of your marketing plan

Next Steps

·        Ongoing marketing challenges

·        Building your marketing knowledge

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Conference Center Location
Georgia Tech Global Learning Center

84 Fifth St. NW
Atlanta, Georgia 30308
Phone: 1 404.385.6203
Fax: 1 404.385.1408
www.gatechcenter.com  
Located in Midtown Atlanta, the Georgia Tech Global Learning Center is a professional meeting and learning facility ideal for corporate meetings, conferences, and seminars.  The center features more than 32,000 square feet of meeting space, including a wireless environment.

Recommended Hotels
Georgia Tech Hotel
800 Spring St.
Atlanta, GA 30308
1 800.706.BUZZ (2899)
http://www.gatechhotel.com/
The hotel has limited availability during the week. Call early to book your room.

Regency Suites Hotel
975 W. Peachtree St. N.W.
Atlanta, GA 30309
Reservations:  1 404.876.5003
http://www.regencysuites.com/  
The Regency Suites is located directly on the Tech Trolley Line, a free shuttle service.  Board the trolley on the south side of the Midtown MARTA Station. The trolley’s first stop is directly across the street from the Georgia Tech Global Learning Center.

Renaissance Atlanta Downtown Hotel
590 W. Peachtree St. N.W.
Atlanta, GA 30308
Reservations:  1 404.881.6000
http://www.marriott.com/hotels/travel/atlbr-renaissance-atlanta-hotel-downtown/  
The remodeled Renaissance Atlanta Downtown Hotel is a three-block walk to the Georgia Tech Global Learning Center.

Georgian Terrace
659 Peachtree St.
Atlanta, GA 30308
Reservations:  1 800.651.2316
1 404.897.1991
http://www.thegeorgianterrace.com/  
The Georgia Terrace is located about four blocks from the Georgia Tech Global Learning Center.

Area Attractions, Events & Tourism
Please visit http://www.atlanta.net/ for additional city information.

Conference Attire 
Conference attire is business casual.  Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save: http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null 
Pick up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com 
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions
Georgia Tech Global Learning Center is conveniently located in Midtown Atlanta at the intersection of Fifth and Spring streets in Technology Square, right off Interstate 85/75.

Using MARTA
Simply take a north-south train to the Midtown MARTA station. Then catch the free Tech Trolley on the Peachtree Place station exit. We're the first stop before the trolley enters the main Georgia Tech campus. Cross the street, go through the courtyard to enter the Center. The trolley runs every six minutes from 7:30 a.m. until 7 p.m. Monday through Friday during fall and spring semesters. For more trolley information, visit www.parking.gatech.edu then follow the Tech Trolley link.

Directions From the North Avenue MARTA station: Head north on West Peachtree Street until you reach Fifth Street. Turn left onto Fifth Street and go one block. Cross Spring Street at the pedestrian crossing. You will pass the Georgia Tech Hotel and retail shops until you reach the courtyard. Turn left, go through the courtyard to enter the Georgia Tech Global Learning Center.

Driving
From the Atlanta Hartsfield Jackson Airport ATL or south Atlanta (Interstate 85/75 north): Take Interstate 85/75 north to the 10th/14th Street exit (Number 250). Continue straight for .1 mile on Williams Street and turn right onto 10th Street. Travel .1 mile and turn right onto Spring Street. Travel approximately .4 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed a half block farther and turn right at the next light into the parking deck. Park on the second level (blue level), from there enter the Georgia Tech Global Learning Center.

From northeast or northwest Atlanta (Interstate 85/75 south)*: Take Interstate 85/75 south to the Techwood Drive/14th Street/10th Street exit (Number 84). Turn left on 14th Street. Travel .2 mile and turn right on Spring Street. Travel about .7 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed half block farther and turn right at the next light into the parking deck. Park on the second level (blue level), from there enter the Georgia Tech Global Learning Center.
*If you are coming from north Atlanta, take Georgia 400 south to Interstate 85/75.

From east or west of Atlanta (Interstate 20): Take Interstate 20 to Interstate 85/75 north to the 10th/14th Street exit (Number 250). Continue straight for .1 mile on Williams Street and turn right onto 10th Street. Travel .1 mile and turn right onto Spring Street. Travel approximately .4 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed a half block farther and turn right at the next light into the parking deck. Park on the second level (blue level), from there enter the Georgia Tech Global Learning Center.

Taxicabs
A taxicab to Midtown will cost approximately $30.00-$40.00 from Hartsfield-Jackson Atlanta International Airport, depending on the number of passengers.

Parking
Finding a close and convenient parking space is easy. The Technology Square parking deck, attached to the Center, is accessible from Spring Street. Hourly rates range from $1.50 for less than an hour to $10 for the day. Rates are subject to change without notice.

There are no exhibit opportunities.