Agenda
Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided
What Marketing Is and Is Not
· Marketing’s new definition & what it means to nonprofits
· The evolution of customer-centric marketing
What You Need to Know in Marketing
· Your customers
· Your competitors
· Differentiating your organization
· Using marketing research
· Applying the marketing mix
· Brand overview
The Next Weapon in the Competitive Battleground
· The customer experience
· Internal marketing
Day 2:
8am – Noon
Continental Breakfast and Breaks provided
Relationship Marketing Applications
· Donors, corporate partnerships
· Members, subscribers, volunteers
Putting It All Together - Developing Your Marketing Plan
· Marketing planning process
· Marketing plan template
· Making the most of your marketing plan
Next Steps
· Ongoing marketing challenges
· Building your marketing knowledge