Schedule
Day One
8:00–8:30 a.m. Continental Breakfast
8:30 a.m.–5:00 p.m. Program (includes Lunch, Morning and Afternoon
Break)
Overview (Interactive) -- Attendee Expectations, Goals, Skills to be Acquired over the 2 Day Program
Anatomy of a Search Engine -- Spiders, Indices & Algorithms, Market Share & Trends
Inside the Head of the Searcher -- Searcher Behavior & Intent
Hands-on Keyword Research & Keyword Portfolio Management
SEO Copywriting -- Optimizing Your Content
HTML Optimization -- Make Your HTML "Sing"
Lunch
Search Friendly Site Architecture, Design, Navigation & Internal Hierarchical Linking Structures
Technical Optimization -- URLs, Redirects, Tracking Parameters, Flash, JavaScript / AJAX and more
Link Building -- Tools & Tactics for Acquiring Valuable, Relevant Links Sustainably
Social Media Marketing – Leveraging Online Communities to Create Links & Buzz
End of Day Wrap-Up, Key Learnings and Intro to Day 2
5:00 p.m. End of Day 1
Day Two
8:00–8:30 a.m. Continental Breakfast
8:30 a.m.–5:00 p.m. Program (includes Lunch, Morning and Afternoon
Break)
Quick Review of Day 1 Material
Paid Search Fundamentals & Achieving Synergies with SEO
Search Analytics -- Metrics that Drive ROI
Tools of the Trade -- The Essential Tools & Resources for your SEO & Paid Search Toolkit
Lunch
Vertical Search -- Local Search, News Search, Product Search, Image Search, Video Search, Blog Search, Mobile Search
Worst Practices -- Beyond the "Best Practices" to the Dark Side of "Black Hat" Spam & Other Deadly Mistakes
Site Clinic & Interactive Site Reviews -- Apply Your Knowledge by Auditing Fellow Attendees' Websites
Taking It Back to the Job, Homework, Wrap-Up and Review