Successfully Managing the Creative Process BrochureListen to a sneak peek
podcast by Instructor Dave Hamel, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc.
Successfully Managing the Creative Process is designed to give managers a solid framework which they can use in real-world situations to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong, and to present creative ideas to their management.
This program focuses on the underpinnings of effective creative: objectives and strategies. Additionally, it provides hands-on experience in developing and evaluating strategic alternatives.
Session participants will be provided tools that have been successfully used by leading organizations in guiding the creative process.
Who should attend
Both B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of internal and external communications efforts.
Learning Objectives
In two full days you’ll acquire the skills needed to dramatically improve the creative process for your organization, whether you’re working with internal or external resources
You will:
· Understand and practice the development and evaluation of
a successful creative strategy
· Know the right information that leads to strong creative
output
· Be better able to align the team on direction
· Understand how Brand Personality is used to strengthen
creative efforts
· Learn how to strengthen tactical ideation and results
· Develop an understanding of how to better evaluate the
creative product
· Learn how to better measure the effectiveness of your
creative
· Be better prepared to present and sell creative direction and
creative output to your management
· Obtain the tools for future use:
SMART objective definition
Strategy alternative outline
Creative direction brief
Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
About the Instructor
Dave Hamel