Listen to a sneak peek podcast by Instructor Rhoda Weiss, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development. She is also the editor of AMA's Marketing Health Services magazine.
View the Health Care Marketing Event Brochure
Joining Rhoda during the two-day session will be well known guest speakers in health care marketing and communications including;
Karen Albritton, President, Capstrat, a leading communications firm that’s created ground-breaking marketing for health plans, hospitals, health systems and more
Vince Golla, Director of Digital Media and Syndication, Kaiser Permanente
Linda MacCracken, Vice President for Product Management, Healthcare & Science for Thomson Reuters and author of Market-Driven Strategy: An Executive Guide to Health Care’s Integrated Environment
Susan Solomon, author of Building Powerful Health Care Brands, Vice President of Marketing for St. Joseph Health System
Janet Venturino, Vice President of Marketing Communications, Kaiser Permanente
Health care marketing is undergoing dramatic reinvention and change, due to emerging trends, reform uncertainties, emergence of social marketing and renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments; and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and integration of communications across multiple platforms and channels. This dynamic and highly practical seminar offers proven and cutting-edge approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.
You Will Learn
• To understand and seize opportunities resulting from reform,
medical advances, demands for quality and outcomes, health
conscious consumers, social media and more
• Steps to develop and implement more refined, targeted and
leaner marketing plans that deliver results
• Insights into consumer needs, behaviors and successful
targeting tactics by age, culture, ethnicity, health status
• Techniques to engage physicians, employees and other
stakeholders as partners, referrers and marketing ambassadors
to advance your message and influence conversations and
communities
• Successful best practices and case studies that use
multitudes of mediums across many platforms to maximize
their messages
• Low- to no-cost tactics to target and grow market share that
delivers value, expands relationships, are easy to implement
and closely aligned with strategic initiatives
• Latest in branding, brand equity, buzz and creative content
creation that captures the imagination, moves markets,
positions and differentiates from competitors
• Fresh, innovative approaches to marketing, research, social
media, innovative messaging, profitable partnerships and
community building to influence the conversation, build
enthusiasm, generate word-of-mouth and achieve market
saturation and success
Who Should Attend
This session is a must for anyone interested in learning compelling, practical, innovative and robust approaches to health care marketing, strategy, research, planning, stakeholder relations, communications, branding, best practices and other elements of marketing during an era that promises dramatic changes and challenges in how we practice marketing.
Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
About the Instructor
Rhoda Weiss
Guest Speaker(s)
Karen Albritton, President, Capstrat, a leading communications firm that’s created ground-breaking marketing for health plans, hospitals, health systems and more, including a campaign that’s helped prevent thousands of teens from using tobacco and one of the most provocative, disarming communications strategies, the Let’s Talk Cost “scape-goat” campaign, which combines humor and complete transparency to address the complex, polarizing issue of medical costs.
Linda MacCracken, Vice President for Product Management, Healthcare & Science for Thomson Reuters and author of Market-Driven Strategy: An Executive Guide to Health Care’s Integrated Environment, is a sought-after speaker and innovator in health care strategy, marketing, CRM, generational targeting and using multi-channel marketing to drive revenue gains. She also teaches marketing to physician executives at Harvard University School of Public Health.
Susan Solomon, author of Building Powerful Health Care Brands, is Vice President of Marketing for St. Joseph Health System, with 14 hospitals in California, Texas and New Mexico. During her career she helped pioneer many digital marketing “firsts” for health care organizations and is a national speaker and author on social media and health care marketing. A Fulbright Scholar and award-winning professional, she has taught marketing at California universities.