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Social Media Boot Camp Detroit 

The University of Michigan-Dearborn, Fairlane Center, South Building  
19000 Hubbard Drive, Dearborn , MI  48128-1491 
4/25/2012 8:00 AM  - 4/26/2012 12:00 PM 

Details Schedule Registration Travel Exhibitors
            Listen to a sneak peek podcast by Instructor
                        Dana VanDen Heuvel, Founder,
                          The MarketingSavant Group 

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The Boot Camp is an introduction to Social Media. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

How to determine which social media channels will best fit your audience and objectives

What metrics are important and how to measure social media in your organization

How to put together a social media strategy and tactical plan to put social media to work immediately

How organizations have successfully used social media and what you can apply from their successes

Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

Speaker
Dana VanDen Heuvel

Day 1 (Continental Breakfast, Lunch & Breaks Provided)
8 am – 5 pm
8:00 - 8:30 a.m. Continental Breakfast
8:30 a.m. Program Begins

What is Social Media

· How social media fits into the purchase and feedback process

· Mapping your social media touch points

· Touch point exercise

· Trust and transparency in social media

Social Media Metrics

· The Social Media Flywheel

· Social analytics

· Web analytics

· Pipeline metrics

· Metrics Exercise

Social Media Channels

Social content

  • Blogger outreach
  • Blogs
  • Audio, video & photo sharing
  • Microblogging (Twitter)

Social platforms

  • Social networks (Facebook, MySpace, LinkedIn, etc.)
  • Discussion/support forums
  • Wikis

Social interactions

  • Statusphere – social media status updates
  • SMS & mobile marketing
  • Social media and events
  • Social media case studies & examples

Day 2 (Continental Breakfast & Break Provided)
8 am – Noon

8:00 - 8:30 a.m. Continental Breakfast
8:30 - Program Begins

Continental Breakfast & Breaks Provided

Your Social Media Program

  • Define your social media plan
  • Social media channel selection
  • Integrate into your current marketing program

Creating Your Social Media Strategy

· Write your social media strategy

· Define the tactics

· Social media in an integrated marketing program

Putting It All Together

· Social media metrics & ROI

· Implement your social media plan

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Conference Center Location
The University of Michigan-Dearborn
Fairlane Center, South Building
19000 Hubbard Drive
Dearborn, MI 48128-1491
Phone: 1 313.583.6511
http://www.umd.umich.edu/  
Meeting Room 180, South Building

Fairlane Center is located at 19000 Hubbard Drive, just east of campus.

Recommended Hotels in the area
The Henry, Autograph Collection
Fairlane Plaza
300 Town Center Drive
Dearborn, MI 48126
Phone: 1 313.441.2000
Fax: 1 313.441.2051
http://www.marriott.com/hotels/travel/dtwak-the-henry-autograph-collection/  

Driving directions to hotel from Detroit Metropolitan Wayne County Airport - DTW
Hotel direction: 12 mile(s) E
Take I-94 East to Southfield Freeway North, to Michigan Ave (Exit 6), do not take Michigan Ave East or West- stay on the Service Drive to the first light which is Hubbard Drive, make a Left. The Henry Hotel is located on the corner of Hubbard Drive and the Southfield Freeway service drive.
This hotel does not provide shuttle service.

Hyatt Regency Dearborn
600 Town Center Drive
Dearborn, MI 48126-2793
Phone: 1 313.593.1234   
Fax: 1 313.593.3366
http://dearborn.hyatt.com/hyatt/hotels/index.jsp

Driving directions to hotel from Detroit Metropolitan Wayne County Airport
Approximately 13 miles
Head northeast on William G. Rogell Drive toward East Service Road, then stay straight to go onto Merriman Road. Merge onto I-94 East toward Detroit. Take the M-39 exit, number 204, toward Southfield Freeway; merge onto M-39/Southfield Freeway NORTH via exit on the left. Take the US-12 exit, number 6, toward Michigan Ave. Merge onto Michigan Ave/US-12 WEST, and then veer slightly right onto Evergreen Road, then right again onto Valley View Drive. Make a right onto Town Center Drive and approach our Metro Detroit Michigan hotel.

Extended Stay America Detroit - Dearborn
260 Town Center Dr,
Dearborn, MI 48126
Phone: 1 313.336.0021
http://www.extendedstayamerica.com/hotels/detroit-dearborn.html

Driving directions to hotel from Detroit Metropolitan Wayne County Airport
Approximately 12.8 miles
1. Depart William G Rogell Dr toward E Service Rd (0.2 mi)
2. Bear left toward William G Rogell Dr (0.3 mi)
3. Bear left onto William G Rogell Dr (0.9 mi)
4. Keep straight onto Merriman Rd (0.1 mi)
5. Take ramp right for I-94 East toward Detroit (5.7 mi)
6. At exit 204, take ramp right for M-39 North / Southfield Fwy toward Southfield Fwy (4.0 mi)
7. At exit 6, take ramp right for Southfield Rd toward Michigan Ave (0.4 mi)
8. Keep straight onto Southfield Fwy (0.9 mi)
9. Turn left onto Hubbard Dr (0.3 mi)
10. Bear left onto Northwood Dr (0.1 mi)
11. Turn right onto Town Center Dr (0.0 mi)
12. Arrive at 260 Town Center Dr. Extended Stay America, Detroit - Dearborn.

Area Attractions, Events & Tourism
Please visit http://www.visitdetroit.com/ for additional area information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.  
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions to The University of Michigan – Dearborn/Fairlane Center
From the west
Take I-94 east to Southfield (M-39) and exit north.  Follow Southfield (North) to the Michigan Ave. (U.S. 12) exit.  Stay on the Southfield Service Drive to Hubbard Drive and turn left.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan –Dearborn-Fairlane Center). The South Building will be the first building on the left hand side. Parking is directly across from the building. (In front of the South Building the marquis will reflect the following: College of Business and School of Education). 

From the east
Take I-94 west to Southfield (M-39) and exit north.  Follow Southfield (North) to the Michigan Ave. (U.S. 12) exit.  Stay on the Southfield Service Drive to Hubbard Drive and turn left.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan –Dearborn-Fairlane Center) The South Building will be the first building on the left hand side. Parking is directly across from the building. (In front of the South Building the marquis will reflect the following: College of Business and School of Education).

From the south
Take Southfield (M-39) north to the Michigan Avenue exit. Stay on the Southfield Service Drive to Hubbard Drive and turn left.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan –Dearborn-Fairlane Center) The South Building will be the first building on the left hand side. Parking is directly across from the building. (In front of the South Building the marquis will reflect the following: College of Business and School of Education).

From the north
Take Southfield (M-39) south to the Ford Road exit. Stay on the Ford Road Service Drive to Hubbard Drive and turn right.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan –Dearborn-Fairlane Center) The South Building will be the first building on the left hand side. Parking is directly across from the building. (In front of the South Building the marquis will reflect the following: College of Business and School of Education).

Directions to the Meeting Room - Room 180
Once you have entered the building, take the main hallway all the way to the two staircases at the end of the hallway.  Turn left after the staircase and Room 180 will be at the end of that hallway, next to the ATM machine.

Parking
A complimentary parking lot is located across from the building.

Transportation
A taxi from the Detroit Metropolitan Wayne County Airport to area hotels is approximately $35.00-$40.00 one-way.

There are no sponsorship opportunities for this event.