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Marketing Planning Boot Camp: Ft. Lauderdale 

Avenue Executive - Avenue of the Arts Executive Suites 
405 North Avenue of the Arts, Fort Lauderdale , FL  33311 
2/9/2012 8:00 AM  - 2/10/2012 12:00 PM 


Details Schedule Registration Travel Exhibitors
Listen to a sneak peek podcast by instructor Greg Marshall


The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. AMA is proud to introduce the Marketing Planning Boot Camp

™, a new professional development opportunity that will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.

The Marketing Planning Boot Camp™ instructor will operate in a consultative mode with each small group to coach them on creating a unique high quality marketing plan for the case study company. On the second day, each team will present highlights of their plan to the full class and will receive constructive suggestions, critique, and feedback from the instructor. Upon completion of the Marketing Planning Boot Camp you will have the tools and the confidence to begin doing marketing planning in your own organization.

What You Will Learn:

  • Why a marketing plan must effectively fit in with the overall business planning process and how to ensure it does so.
  • What constitutes an effective marketing plan.
  • How to effectively create and apply:
    • A situation analysis
    • A competitor analysis
    • Marketing objectives
    • Market segmentation, target marketing, positioning, and marketing mix strategy approaches
    • Action plans
    • Appropriate metrics to monitor plan success

  • How to best articulate an executive report of the marketing plan orally and in writing

At the close of the Marketing Planning Boot Camp™ you will have a complete example of a marketing plan, along with resources that you can use as a process guide when you develop a marketing plan in your own work setting!

Who Should Attend

  • Persons who enjoy learning by doing
  • Individuals who have already completed the basic AMA Marketing Boot Camp™
  • Marketing professionals, business managers, entrepreneurs with a solid working understanding of marketing and who need to develop a marketing plan
  • Recent college graduates in marketing

Agenda

Day 1:
8 a.m. – 5 p.m.
Continental Breakfast, Lunch and Breaks provided

Overview of marketing planning

    • Situation analysis
    • Competitor analysis
    • Marketing objectives
    • Market segmentation - target marketing, positioning, and marketing mix strategy approaches
    • Action plans
    • Plan metrics

Group case assignment

Day 2:
8 am – noon
Continental Breakfast and Breaks provided

· Group work on case assignment
· Team presentations, critique, and discussion
· Summary of learning
· Your charge for the future

Due to the teamwork aspect of the Marketing Planning Boot Camp™, culminating in a summary presentation of the plans at the end, it is important that attendees plan to stay for the entire event.

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Conference Center Location
Avenue Executive
Avenue of the Arts Executive Suites
405 North Avenue of the Arts
Fort Lauderdale, FL 33311
Phone: 1 954.522.2290 
www.AvenueExecutive.com  

Directions from I-95
Take I-95 to Broward Blvd. and travel East to Avenue of the Arts (NW 7th Avenue). Take a left on Avenue of the Arts and travel North to NW 4th Street (second traffic light). Turn left onto NW 4th then make an immediate right into the parking lot.  Parking is behind the building, which is adjacent to a law office. The building is across from the United States Post Office.  Follow the stepping stones from parking to the front door of Avenue Executive Building.

Directions from US 1
Take US 1 to Northeast 4th Street and travel West to Avenue of the Arts (NW 7th Avenue). Cross Avenue of the Arts and building is on the Northwest corner of Avenue of the Arts and NW 4th Street. Parking is directly behind the building, which is adjacent to a law office. The building is across from the United States Post Office.  Follow the stepping stones from parking to the front door of Avenue Executive Building.

Recommended Hotels in the Area
Hampton Inn Ft. Lauderdale-City Center
250 North Andrews Avenue
Fort Lauderdale, FL 33301
Phone: 1 954.924.2700

The Riverside Hotel
620 East Las Olas Boulevard
Fort Lauderdale, FL 33301
Phone: 1 954.467.0671

Area Attractions, Events & Tourism
Please visit the Greater Fort Lauderdale Convention & Visitors Bureau http://www.sunny.org/ for additional city information.

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.


Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Airports & Transportation
Fort Lauderdale/Hollywood International Airport (FLL)
Distance from Conference Center: 6 miles
A taxi from the Fort Lauderdale Airport is approx. $20.00 one way.

Miami International Airport (MIA)
Distance from Conference Center: 28 miles
A taxi from the Miami Airport is approx. $75.00 one way.

Parking
Complimentary parking is available at the 405 Avenue Executive building.

There are no exhibit opportunites with this event.
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