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Marketing Boot Camp - San Antonio, TX

Hilton Palacio del Rio
200 South Alamo Street, San Antonio , TX 78205
6/7/2012 8:00 AM - 6/8/2012 12:00 PM

Details Schedule Registration Travel Exhibitors
In today’s ever changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA is offering this highly interactive program facilitated by an experienced AMA instructor.

What You LearnThe AMA Boot Camp will provide you and your team with applicable, immediately usable marketing skills, including:

  • The basic principles of marketing
  • A solid understanding of the marketing process
  • How to apply marketing fundamentals
  • Learn a framework for a basic marketing plan that supports your organizations strategic plan

Who Should Attend:
This is a basic marketing course, relevant to those who are new to the marketing profession or those who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing.

Cancellation Policy
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor
Sybil Stershic

Agenda:

Day 1:

8 a.m. – 5 p.m.
8:00 - 8:30 a.m. Registration and Continental Breakfast
8:30 a.m. Program Begins
(Lunch and Breaks provided)
5:00 p.m. End of Day 1

  • What Marketing is and is not
  • How Marketing Works
  • Demonstration of the Marketing Process
  • Analyzing Marketing Opportunities and Selecting Markets to Serve
  • Differentiating Yourself from Competitors


Day 2:
8am – noon
8:00 - 8:30 a.m. Continental Breakfast
8:30 a.m. Program Begins
(Breaks provided)
Noon - End of Program

  • Marketing Programs
  • Organizing, Implementing and Evaluating
  • Demonstration of the Marketing Process
  • Final Assignment
Hotel Air Travel Rental Car Ground Transportation

Boot Camp Hotel Location
Hilton Palacio del Rio
200 South Alamo Street
San Antonio, TX 78205
Tel: 1 210.222.1400
Fax: 1 210.270.0761
Website: http://www1.hilton.com/en_US/hi/hotel/SATPDHF-Hilton-Palacio-del-Rio-Texas/index.do  

The Hilton Palacio del Rio San Antonio hotel is perfectly located on the River Walk in downtown San Antonio. The hotel is across the street from the San Antonio Convention Center and only two blocks from the Alamo. The Hilton Palacio del Rio offers superior service, extensive guest amenities and is the only downtown San Antonio hotel that features a private balcony in every room. This San Antonio River Walk hotel is adjacent to La Villita, the original settlement of San Antonio, next to the Arneson River Theatre and across the street from HemisFair Park and the Tower of Americas.
San Antonio International Airport is only 11 miles away from the downtown San Antonio hotel with Six Flags and SeaWorld approximately a 20 minute drive. Tee it up on some of the most coveted golf courses in Texas, including two PGA TOUR courses, also nearby.

Room Rates:
$139.00 Single/Double occupancy per night
(plus applicable state & local taxes, currently 16.75%)
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Please call 1 210.222.1400 & reference the American Marketing Association to make reservations. The reservation cut-off date is May 8, 2012. After May 8, 2012 reservations will be accepted based on availability and at the prevailing rate.

A deposit equal to (1) one night’s stay is required to hold your reservation. Deposits are refundable if cancellations are made 24 hours prior to arrival and a cancellation number is obtained.

If you use a debit/credit card to check in, a hold may be placed on your card account for the full anticipated amount to be owed to the hotel, including estimated incidentals, through your date of check-out and such hold may not be released for 72 hours from the date of check-out or longer at the discretion of your card issuer.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Hotel Features, Services & Accommodations
Please visit the hotel website http://www1.hilton.com/en_US/hi/hotel/SATPDHF-Hilton-Palacio-del-Rio-Texas/index.do for a full list of services & features.

Area Attractions, Events and Tourism
Visit the San Antonio Convention & Visitors Bureau website    http://www.visitsanantonio.com/index.aspx.  

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.  
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Area Airports & Directions
San Antonio International Airport (SAT)
Distance from hotel: 8 miles
Drive time: 20 min.

Directions: Take Interstate 281 south to Commerce Street. Continue west on Commerce Street to Losoya Street, turn left. Losoya becomes Alamo. The Hilton Palacio del Rio is located at 200 South Alamo Street.

Estimated taxi fare: $22.00 (one way)

Austin-Bergstrom International Airport (AUS)
Distance from hotel: 93 miles
Drive time: 70 min.

Directions: Take Interstate-35 South to I-37 South, to Commerce Street Exit. Turn right and go to Losoya. Turn left. Losoya becomes Alamo. Hotel is located on the corner of Alamo and Market Streets.

Estimated taxi fare: $120.00 (one way)

Shuttle Service
Airport Express provides airport shuttle transportation to and from San Antonio International Airport (SAT).  Shuttle tickets are sold at the baggage claim area in Terminal 1 & Terminal 2.  Advance reservations are strongly recommended.

The shuttle service is $19.00 per guest, one-way or $34.00 per guest, round-trip (fares are subject to change without notice).  Contact Airport Express at 1 210.281.9900 or visit the website at http://www.saairportshuttle.com/index.html.  

Parking at the Hotel
Self parking is available at the hotel for $22.00 plus tax per day.  Valet parking is available for $35.50 plus tax per day.  Rates are subject to change without notice.

There are no exhibit opportunities at this event.