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Join the AMA Research & Strategy Summit LIVE (streaming video from Orlando, FL or On Demand) to get direct access to the leading research thinkers, practitioners and innovators and hear how they are transforming their organizations and applying new techniques to succeed in this fast evolving business environment.
The AMA Research & Strategy Summit LIVE offers a 360° view of how researchers can drive transformation within their organizations through investment, analytics and the latest trends. This unique format can be accessed LIVE or On Demand.
Register and gain access to:
(Express Registration)
Outside of North America? Click here for international pricing.
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Putting Big M in Marketing… How to Put Marketing at the Center of the Plate
Tony Palmer: Senior Vice President & Chief Marketing Officer, Kimberly-Clark Corporation
In order to succeed in today's challenging global economy, companies must develop a sustainable business model that focuses on the big “M” Marketing. In this presentation, you will explore the big 4 marketing challenges many consumer product companies are facing today and how now is not the time to cut back on investing in brands or strategic marketing. Mr. Palmer will challenge the attendees to take action within their marketing teams and organizations and remind them that the future has always been in the hands of fearless, unreasonable people. |
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Predicting the Unpredictable: Prediction Markets, Scoring Rules and the Science of Optimism
Kay-Yut Chen: Principal Scientist, HP
When there is no relevant historical information to draw from, human judgment is vital to forecasting events such as the success of product launches. Join Mr. Chen as he discusses new approaches to tapping human information, including methods from the prediction market which takes advantage of the wisdom of the crowd, to behavioral analytics that improves human estimates. |
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CEO Panel
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In this Q&A session, senior executives from some of the leading research organizations will provide their view on the transformational changes going on in the industry. Questions will be posed via social media before the conference and conference attendees will also be able to offer questions in the general session.
Tom Finkle, Co-President, GfK
David Kieselstein, CEO, TNS North America
Mark Litvinoff, CEO and President, ORC International
Scott Miller, North America CEO, Synovate
Susan Schwartz-McDonald, President and CEO, National Analysts Worldwide
Mary Ann Packo, CEO, Millward Brown North America
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Key Take-Away to Share with Your Organization
- A white paper with key learnings from the Research and Strategy Summit
Want to attend the in-person event in Orlando? Learn More
On Twitter use: #amaresearch
RSS LIVE registrants will be able to participate the day of the event via Live Internet Stream. Sessions will also be available at anytime after the event On Demand (registrants only). Day Of Schedule will be as follows:
Monday, September 12th, 2011
8:20am - 9:15am Putting Big M in Marketing… How to Put Marketing at the Center of the Plate
Tony Palmer, SVP and CMO, Kimberly-Clark Corporation
9:15am - 10:00am Predicting the Unpredictable: Prediction Markets, Scoring Rules and the Science of Optimism
Kay-Yut Chen, Principal Scientist, HP
4:15pm - 5:00pm CEO Panel
Additionally, RSS LIVE participants will receive copies of the presentations and the ability to participate in a Q&A with the speakers and panel from their computer.