Data and Dashboards Brochure
Listen to a sneak peek podcast by Instructor James Clark of Room 214
This workshop provides mid- to senior-level marketers with the knowledge to put data at the center of your marketing strategies. The format combines a review of dashboard resources, use cases and participant collaboration to provide actionable learning.
Many organizations have shifted marketing resources to online and social media as a way to lower costs and increase marketing effectiveness. By now, most small- to mid-sized marketing organizations have deployed a number of monitoring and management tools to execute on online and social strategies. With the data around these activities being kept in silos, many marketing managers are struggling to make correlations between tactics and impact.
What’s happening is that the C-suite is asking to know the effectiveness of the mix of online/offline marketing programs and dollars being spent.
Starting with the common sense premise that any formula to analyze consumer behavior is intrinsically wrong because we don’t know all of the external factors impacting an individual’s decision making. BUT can you create a formula that is both useful and actionable with data you have? Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations.
Led by James Clark, co-founder of Room 214 and Wendy Hofstetter, Group Practice Director at Room 214, a leading social media agency and developers of customer marketing dashboards, this intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing ROI. We’ll provide a simple stepped approach to launching a marketing dashboards that quantify the overall impact that marketing is having on stated business objectives such as sales, customer service, retention and brand visibility. Whether you’ve already got a dashboard you’d like to fix, or are just looking to avoid the mistakes most first-timers make, you’ll find lots of superb content in this highly interactive workshop.
Learning Objectives:
• Aligning the scope of your marketing dashboard with the
organization’s knowledge needs.
• Identifying the right metrics to include on your dashboard to identify
opportunities and threats and forecast performance.
• Integrating analytics and dashboard metrics.
• Overcoming gaps in data or missing information.
• Developing robust processes to support marketing resource
allocation and performance management.
• Selecting the right deployment technology to create an engaging
interface and easy-to-maintain operation.
• Designing the user experience for simplicity and richness of
learning.
• Developing a marketing measurement plan to ensure that the
dashboard evolves to meet the ever-changing needs of the
marketing organization.
Who Should Attend?
• Senior marketers at small- to mid-sized companies with
responsibilities for designing and building dashboards or executing
against specific marketing metrics.
• B2C or B2B marketing executives who need a comprehensive
framework for measuring marketing performance.
Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
About the Instructor
James Clark