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Marketing Boot Camp: Charlotte 

Harris Conference Center - 3216 CPCC Harris Campus Drive 
Charlotte , NC  28208 
6/9/2011 8:00 AM  - 6/10/2011 12:00 PM 

Details Schedule Registration Travel Exhibitors
In today’s ever changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA is offering this highly interactive program facilitated by an experienced AMA instructor.

What You Will Learn:
The AMA Boot Camp will provide you and your team with applicable, immediately usable marketing skills, including:
  • The basic principles of marketing
  • A solid understanding of the marketing process
  • How to apply marketing fundamentals
  • Learn a framework for a basic marketing plan that supports your organizations strategic plan

Who Should Attend:
This is a basic marketing course, relevant to those who are new to the marketing profession or those who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing. 

Cancellation Policy

Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor
Sybil Stershic

Day 1
8am – 5pm
Continental Breakfast, Lunch and Breaks provided
  • What Marketing is and is not
  • How Marketing Works
  • Demonstration of the Marketing Process
  • Analyzing Marketing Opportunities and Selecting Markets to Serve
  • Differentiating Yourself from Competitors


Day 2
8am – noon
Continental Breakfast and Breaks provided

  • Marketing Programs
  • Organizing, Implementing and Evaluating
  • Demonstration of the Marketing Process
  • Final Assignment
Hotel Air Travel Rental Car Ground Transportation

Boot Camp Conference Center Location
Harris Conference Center
3216 CPCC Harris Campus Drive
Charlotte, NC 28208
Phone: 1 704.330.4611
Fax: 1 704.330.4750
Website: www.meetatharris.com  

The Harris Conference Center (HCC) is Charlotte’s only purpose-built executive conference facility. Located minutes from Charlotte Douglas International airport on the Harris Campus of Central Piedmont Community College; HCC offers the perfect setting for productive meetings.

Recommended Hotels
The Harris Conference Center is delighted to offer special rates at the following area hotels. The rates listed below are based on availability and are subject to change. Please mention the Harris Conference Center/CPCC when calling. Each hotel property is willing to use their airport shuttle to transport attendees to the Harris Conference Center if transportation is arranged in advance with the hotel front desk.

Sheraton Charlotte Airport Hotel
3315 Scott Futrell Drive
Charlotte, NC 28208
704-392-1200 ext. 149
Contact: Amy Hearn
$129* + tax per night
http://www.starwoodhotels.com/sheraton/search/hotel_detail.html?propertyID=942
1.7 miles from Harris Conference Center

Homewood Suites by Hilton
Airport/Coliseum
2770 Yorkmont Rd.
Charlotte, NC 28208
704.357.0500 ext 2504
Contact: Keia Mack
$119* + tax per night
http://www.homewoodsuitescharlotte.com/
2.7 miles from Harris Conference Center

Hyatt Place Charlotte Airport
2950 Oak Lake Blvd
Charlotte, NC 28208
704.423.9931
704.423.9932
Harris rate $89* + tax per night
Hyatt Place.com rate booking code: 34648
http://www.charlotteairporttyvolaroad.place.hyatt.com/hyatt/hotels/place/index.jsp  
2.5 miles from Harris Conference Center

Rates are subject to change.

Area Attractions, Events & Tourism
Please visit http://www.charlottesgotalot.com for additional city information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.
 
Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.  
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions
From Interstate 85 to exit 33, Billy Graham Parkway 1.6 miles, left on Morris Field Drive, right on CPCC Harris Campus Drive.

From Interstate 77 to exit 6B, Woodlawn Road becomes Billy Graham Parkway 3.5 miles, right on Morris Field Drive, right on CPCC Harris Campus Drive.

From Uptown Charlotte, US-74 West (Wilkinson Blvd.), 2.6 miles, left on Morris Field Drive, 0.9 miles left on CPCC Harris Campus Drive.

Transportation
Most of the area hotels provide complimentary airport shuttle service to & from the Charlotte-Douglas International Airport. Please contact your hotel for more information.

A taxi from the Charlotte-Douglas International Airport is approximately $25.00 one-way.

Parking
Complimentary parking is available at the Harris Conference Center.

Exhibitors and sponsors are not included in this event.