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Branding Boot Camp: Houston 

Courtyard by Marriott Houston Galleria - 2900 Sage Road 
Houston , TX  77056 
4/14/2011 8:00 AM  - 4/15/2011 12:00 PM 

Details Schedule Registration Travel Exhibitors

Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service.

The AMA Branding Boot Camp is a professional development opportunity that will give you the understanding and tools to enhance your brand’s strength.

By attending this Boot Camp you will explore fundamental brand concepts that will:
• Help you evaluate your current brand
• Identify ways to strengthen and improve your brand
• Develop plans and tactics for implementation

What You Will Learn
• Identify the essential building blocks of a successful brand
• Factor brands into your organization’s overall success
• Develop an effective brand architecture
• Create a compelling brand position
• Conduct marketing research to evaluate and track brand progress
 
Who Should Attend
Marketing professionals, business managers and entrepreneurs who are interested in improving their brands
- Graduate of the AMA Marketing, Nonprofit, Research & Marketing
  Planning Boot Camp
- Experienced marketers who want a refresher on branding
  fundamentals

Cancellation Policy
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor
Debra Semans

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided

What is a Brand?

Why Are Brands Important?

How Do Brands Deliver to the Bottom Line?

What is Brand Equity and How is it Measured

Anatomy of a Brand
- Core Essence
- Functional Benefits
- Emotional Benefits
- Heritage
- Identity and Symbols
- Personality
- Intangible Identifiers

Brand Architecture

Brand Space - permissions and limitations

Brand Experience

Day 2:
8 am – noon
Continental Breakfast and Breaks provided

Brand Positioning

Internal Branding

Review of Course and Q & A

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Hotel Location 
Courtyard by Marriott Houston Galleria
2900 Sage Road
Houston, TX 77056
Phone: 1 713.622.3611
Fax: 1 713.622.3204
Website: www.marriott.com/HOUGC  

When looking for a hotel with convenient access to everything Houston has to offer, you can always count on the Courtyard by Marriott Houston by the Galleria to exceed your expectations. Rising 15 stories into the skyline, this brand-new hotel provides contemporary, upscale lodging at surprisingly moderate rates. The new Courtyard by Marriott Houston Galleria is in the heart of Houston's best shopping district, as well as central to corporate offices for Bechtel, Schlumberger, Accenture, Capital One, Lucent Technologies, ExxonMobil, Shell, Chevron, Wachovia, and more. Located minutes from downtown, the George R. Brown Convention Center, Reliant Stadium, Minute Maid Park, the Toyota Center, and the Houston Museum District.

Rates: $149.00 single/double (plus applicable state & local taxes, currently 17%, which are subject to change without prior notice)

Please call 1 800.321.2211 & reference the AMA to make reservations. Rates are based on availability.
The cut-off date for reservations is March 25, 2011. After March 25, 2011, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received at least 24 hours prior to arrival.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

Area Attractions, Events and Tourism
Please visit http://www.visithoustontexas.com/ for additional city information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater/jacket.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Directions & Transportation
George Bush Intercontinental/Houston Airport - IAH
Hotel direction: 27 miles SW
Driving Directions: South out of airport to Beltway 8, 3 miles to I-45 South, 10 miles to I-610  West, 10 miles to Westheimer exit, right 1/4 mile to Sage, right one block- on the right.
 
Estimated taxi fare: $60.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
IAH - After you claim your luggage, proceed to one of the SuperShuttle ticket counters, which are located inside the baggage claim area on the lower level.
Please visit http://www.supershuttle.com/Default.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $24.00 (subject to change without notice)

Houston/William P Hobby - HOU
Hotel direction: 16 miles NW
Driving Directions: I-45 North, 6 miles to Hwy. 288 South, 5 miles to Hwy. 59 South, 6 miles to  I-610 north and exit at 8C-Westheimer. Left one mile Sage and left one block.

Estimated taxi fare: $50.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
HOU - After you claim your luggage, proceed to the SuperShuttle ticket counter, which is located inside the baggage claim area on the lower level.
Please visit http://www.supershuttle.com/Default.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $23.00 (subject to change without notice) 

Parking at the Hotel
Self parking is available at the hotel for $12.00 per day (subject to change without notice), includes in & out privileges.  Hourly rates are $2.00 per hour for up to 4 hours.  Self parking is provided at the hotel on a space available basis.

Exhibitors and sponsors are not included in this event.