Listen to a sneak peek podcast by Instructor Bernie Borges,
Founder and CEO of Find and Convert
Facbook and Twitter for Marketers Brochure
Facebook
Facebook has become a defacto standard in social media marketing for business and personal brand building. The opportunities for a business to build awareness, community, authority and sales potential in Facebook are plentiful. But, it can be daunting if you don’t understand the ins, outs, the upside and the risks. Creating a Facebook marketing plan, executing that plan and measuring the results of the plan are essential. The Facebook Training Series will provide best practices, ideas, know-how and examples for marketers who want to integrate Facebook into their marketing strategy.
The goal of the Facebook Training Series is to provide specific action steps to develop and implement a Facebook marketing plan that delivers tangible results that impact the bottom line.
You Will Learn
• How to develop a content strategy on Facebook that can drive
sales.
• The various channels available to marketers on Facebook including
personal profiles, groups, fan pages, events, causes, etc.
• How to build friends and fans that can become your evangelists
and help build your sales pipeline.
• The etiquette rules of engagement and community building best
practices on Facebook.
• How to select and implement the applications that fit your
Facebook marketing plan.
• How to target your audience and reach them on Facebook to build
your business.
• Experimenting without taking too much risk.
• How to advertise on Facebook and measure results.
• How to create an experience on Facebook that creates buzz about
your brand.
• How to get noticed above the noise on the most popular social
media platform.
• How to build your personal brand and your company brand
simultaneously.
• You’ll learn from actual examples of successful Facebook
marketing.
• You’ll conduct hands-on exercises in Facebook.
(Attendees should bring a laptop with Wi-Fi capability)
Who Should Attend
• Corporate marketing managers and directors responsible for social
media marketing in their organization.
• Marketers who seek to develop a community to build their brand
and grow their market share.
• Marketers who seek to learn how to use Facebook as part of their
marketing strategy to gain a competitive edge and differentiate in a
noisy and crowded market.
• Advertising agency professionals responsible for creating Facebook
marketing campaigns for their clients’ marketing challenges.
Twitter
Twitter has grown from a fad to a mainstream social media tool. It’s used by people and by brands. The opportunities for a business to communicate, build community, build awareness, and sales potential through Twitter are plentiful. But, many marketers don’t understand Twitter and how it can contribute measurable results. Integrating Twitter into a marketing plan requires an understanding of the Twitter etiquette and best practices to engage people in meaningful ways. The Twitter Training Series will provide best practices, ideas, know-how and examples for marketers who want to integrate Twitter into their marketing strategy to help grow their business.
The goal of the Twitter Training Series is to give marketers an understanding of Twitter’s role in a marketing plan and to provide specific action steps to use Twitter as a communication and relationship building tool in measurable ways that can impact the bottom line.
You Will Learn
• What is Twitter and why it has become so popular.
• How to develop a profitable content strategy on Twitter.
• How to build a Twitter following and maximize its potential for your
business.
• How to design and launch a Twitter profile.
• How to use Twitter for corporate branding.
• Tools to make Twitter use a time efficient process.
• How to integrate Twitter with Facebook and LinkedIn.
• How to use hashtags to create, join and follow Twitter conversation
streams.
• How to respond appropriately to comments on Twitter.
• How to use Twitter when attending an event or conference.
• How to integrate Twitter into all other aspects of your marketing
plan.
• Tools to analyze and measure Twitter results.
• You’ll conduct hands-on exercises in Twitter and learn from
examples of companies using Twitter to grow their business.
(Attendees should bring a laptop with Wi-Fi capability)
Who Should Attend
• Corporate marketing managers and directors responsible for social
media marketing in their organization.
• Marketers who seek to develop a community to build their brand
and grow their market share.
• Marketers who seek to learn how to use Twitter as part of their
marketing strategy to gain a competitive edge and differentiate in a
noisy and crowded market.
• Advertising agency professionals responsible for creating Twitter
marketing campaigns for their clients’ marketing challenges.
Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.
About the Instructor
Bernie Borges