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2010 Advanced Research Techniques Forum 

450 Powell Street 
San Francisco , CA  94102 
6/6/2010 8:00 AM  - 6/9/2010 12:00 PM 

Brochure and Schedule


Details Schedule Registration Travel Exhibitors
The ART Forum (Advanced Research Techniques) is a unique conference that provides an opportunity for academics, practitioners, and research clients to exchange ideas and solutions.  Since its inception in 1990, the conference has focused on the use of sophisticated methodologies and quantitative techniques in support of strategic and tactical marketing decisions. 

The ART Forum includes presentation and poster sessions where participants share their research in a format that encourages an open discussion for participants and presenters

Who Should Attend:

  • Research practitioners who use advanced methods in their job
  • Academics who use/study advanced methods in their research and teachings 
 

Click Here for Detailed Schedule 

Sunday June 6, 2010
 
8:00am – 5:00pm                        Preconference Tutorials
 
5:30pm – 7:00pm                        Welcome Receptions
 
Monday June 7, 2010
 
 
8:00am – 12:noon                        Morning Sessions
 
Session 1: Dynamics in Social Media
 
Session Il: Modelling Media Impact
 
1:00pm – 5:00pm                         Afternoon Sessions
 
Session lll: Non-Independent Choice
 
Session lV: Volumetric Innovations
 
5:00pm – 6:30pm               Evening Reception and Poster Discussions                       Exhibits Open
                                                           
Tuesday June 8, 2010
 
8:00am – 12noon         Tuesday Morning Sessions
 
Session V: Execution and Application of Segmentation
 
Session V: Optimizing for Changing Environments
 
12noon – 1pm              Lunch and Exhibits
 
1pm – 5pm                  Tuesday Afternoon Sessions
 
Session VI: Advances in CRM Models
 
Session VII: Collecting and Analyzing Dynamic Data
 
Wednesday June 9, 2010
 
Wednesday Morning
 
Session VIII: Non-Compensatory Choice
Registration is not available at this time.
Hotel Air Travel Rental Car Ground Transportation
Sir Francis Drake Hotel
San Francisco, CA (Details Coming Soon)  
For more information on the ART Form Conference Sponsorship & Exhibit opportunities, call 312.542.9033 or email ut at ltorres@ama.org.
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