Technomarketing: San Francisco

342 Grant Ave at Bush Street
San Francisco , CA 94108
5/5/2010 8:00 AM - 5/6/2010 5:00 PM

Details Schedule Registration Travel Exhibitors

Listen to a sneak peek podcast by Instructor Dana VanDen Heuvel, Founder, The MarketingSavant Group

Technomarketing Brochure

The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest marketing vehicles such as social media, customer communities, blogs, RSS and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. This two-day course in using the latest marketing tools and technologies to reach today’s customers will take you from the defining basics to the planning and implementation stage. You will leave with a wealth of ideas and a proven framework for execution.

Through interactive presentations and exercises, case examples from B2C, B2B, nonprofit and higher education, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

LEARNING OBJECTIVES :

• Increase knowledge of terminology surrounding the newest tech-centric marketing tools

• Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon

• Identify which tech-centric marketing vehicles will work for your customer base and how to pair those with your existing marketing strategy

• Ability to execute a marketing campaign using the tools and techniques outlined in the course

WHO SHOULD ATTEND:

• Sales and marketing executives of any size organization

• Marketing directors responsible for digital or integrated marketing strategy

• Anyone involved in customer-facing Internet initiatives with their company or clients

• Ad agency media directors looking for a competitive edge for clients

PRIOR KNOWLEDGE REQUIRED:
Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing and online media is desired. A basic understanding of the various trends in marketing media will be helpful, but is not required.

ABOUT THE INSTRUCTOR
DANA VANDEN HEUVEL— An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

DAY 1
REGISTRATION & CONTINENTAL BREAKFAST 8:00 – 8:30 AM
Morning
OVERVIEW (INTERACTIVE)
• What are your expectations?
• What you will be able to do after the session?
• How to evaluate each TechnoMarketing tool for your organization
DEFINING TECHNOMARKETING
• What is TechnoMarketing and what does it mean to marketers?
• Trends, Cycles and Inflection Points: How we got to where we are.
• How does this change how we market now and in the future?
• Summary of topics in the two-day session.
• TechnoMarketing vs. traditional marketing—what’s changed?
• Participant Economy, Word of Mouth and Social Media—putting it all together
WORD-OF-MOUTH MARKETING AND THE POWER OF CONSUMER GENERATED MEDIA (CGM)
• Success and failure with CGM, how do you know?
• Rules of engagement for CGM
• Achieving and measuring success
LUNCH
Afternoon
MINING THE SOCIAL MEDIA SPACE FOR CUSTOMER INTELLIGENCE
• Expanding your customer understanding through social media
• Understand the conversation taking place about your brand
INTERACTIVE: SOCIAL MEDIA CUSTOMER INTELLIGENCE
RESEARCH EXERCISE CUSTOMER COMMUNITY & ONLINE SOCIAL MEDIA
• Reaching customers in social networks
• Success stories from MySpace, LinkedIn and the social space
• Uncommon examples of exemplar customer communities
INTERACTIVE: JUMPSTART YOUR OWN CUSTOMER
COMMUNITY ONLINE VIDEO AND THE REMIX CULTURE
• Why online video is so powerful
• Growth in online video and video campaigns
• How companies are succeeding and failing
• Keys to jumpstarting your online video efforts
END OF DAY WRAP-UP, KEY LEARNINGS AND INTRO TO DAY 2

DAY 2
CONTINENTAL BREAKFAST 8:00 – 8:30 AM
Morning
QUICK REVIEW OF DAY 1 MATERIAL HOW TO REALLY USE
BLOGS, PODCASTS AND RSS IN YOUR COMPANY
• Integrate these tools into your existing marketing
• Case examples of success from the Fortune 1000
• Achieving and measuring success
INTERACTIVE: BLOGGING CASE STUDY EMERGING
TECHNOMARKETING TOOLS AND HOW TO USE THEM SUCCESSFULLY
• Widgets and desktop real estate
• Mobile marketing
• Additional TechnoMarketing topics
LUNCH
Afternoon
TECHNOMARKETING AND THE MARKETING MIX
• Integrating traditional marketing plans and TechnoMarketing
• Target marketing and TechnoMarketing – where to find your customers
PUTTING TECHNOMARKETING INTO PLAY IN YOUR ORGANIZATION
• Quantify the value of the top opportunities
• Familiarize with the resource list of vendors, assistive tools and directories and those things which can jumpstart TechnoMarketing campaigns
• Keeping the momentum and overcoming barriers: tactics to ensure that you can achieve maximum results from this seminar
TAKING IT BACK TO THE JOB, HOMEWORK, WRAP-UP AND REVIEW

Hotel Air Travel Rental Car Ground Transportation

Training Series Location:
MicroTek Global Learning Solutions
333 Bush Street
Suite 1200
San Francisco, CA 94104
Tel: 1.415.546.3811
Website: http://www.sanfranciscomclabs.com

The MicroTek San Francisco computer classroom rental facility is located in the Financial District of Downtown close to the Embarcadero, Union Square, and Moscone Center Convention area. Transportation to the facility is easy with the BART station on the corner and hotels within walking distance.

The building is half way between Montgomery and Kearny on Bush Street, close to Union Square. The facility is a couple of blocks from the Montgomery BART station. We are on the 12th floor.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Hotels in Area
Club Quarters San Francisco - Best Value
Located:
424 Clay Street
San Francisco, CA 94111
Phone: (415) 392-7400
MicroTek Rate:
Regular :
$147 Club, $166 Standard, $189 Superior, & $224 Suite
Season (9/13 - 11/21):
$157 Club, $176 Standard, $199 Superior, & $244 Suite
* Rates subject to change without notice.
Distance from Facility: 6 blocks

San Francisco Marriott Union Square
Located:
480 Sutter St.
San Francisco, CA 94108
Phone: 866-912-0972
MicroTek Rate:
$189, varies by season
* Rates subject to change without notice.
Distance from Facility: 5 blocks

Orchard Hotel
Located:
665 Bush Street
San Francisco, CA 94108
Phone: (888) 717-2881
MicroTek Rate:
$169
* Rates subject to change without notice.
Distance from Facility: .3 miles
Shuttle Info: N/A
Parking: $40 Valet Parking

Triton Hotel
Located:
342 Grant Ave at Bush Street
San Francisco, CA 94108
Phone: 800.800.1299 or 415.394.0500
MicroTek Rate:
$159
* Rates subject to change without notice.
Distance from Facility: 0.2 miles
Shuttle Info: N/A
Parking: $43 per night

Area Attractions, Events and Tourism
Please visit the San Francisco Convention & Visitors Bureau at www.onlyinsanfrancisco.com

Conference Attire
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

Directions:

From SF International Airport + 101 North:

•           Follow the signs for the Oakland Bay Bridge on
            Hwy. 80.

•           Take the 4th Street exit (last SF exit).

•           Go straight on Bryant Street (1 Block) until you get to
            3rd Street.

•           Turn left on 3rd Street and go straight.

•           Cross Market St.

•           Third becomes Kearny, stay on Kearny.

•           Turn right onto Bush St.

•           Building is halfway down the block on right hand side.

From Oakland Bay Bridge:

•           Take the Fremont Street exit, (first SF exit).

•           Go straight on Fremont Street for 1 block until you
           reach Mission Street.

•           Turn left onto Mission Street and go (4 blocks) until you
            get to 3rd Street.

•           Turn right on 3rd Street and go straight, cross Market
            St.

•           Third becomes Kearny, stay on Kearny.

•           Turn right onto Bush St.

•           Building is halfway down the block on right hand side.

From Golden Gate Bridge:

•           Take 101 South to Lombard Street exit.

•           Take Lombard Street to Van Ness Ave.

•           Turn right on to Van Ness and go straight for 14 blocks
            until you reach Bush Street.

•           Turn left on Bush Street and go straight for 11.5 blocks.

•           Building is halfway down the block on right hand side.

Parking:
The building has a parking garage but it is $30/day. There are several other options nearby that will run about $20/day. The St. Mary’s Center Garage is on Kearny and California. If you choose to go to this garage stay on Kearney past Bush St. The garage is on the left hand side about 1.5 blocks down.

Transportation:
Flights should be booked into San Francisco International Airport. A car is not necessary, and we recommend using BART, a taxi, or the San Francisco Airporter to get to your hotel. You can get onto BART from the international terminal; it costs $4.95 one way, and departs every 15 - 20 minutes. Taxicabs are located outside baggage claim. The Airporter has 7 stops outside baggage claim departing every 20-30 minutes, with adult round trip fares at $14.00. Be sure to let the driver know your hotel.

BART - MUNI
We recommend taking BART or MUNI if at all possible. Take the SF/Millbrae line to Montgomery Station. Exit through the Market/Post/Sutter exit. After getting off the escalator, go down the long hallway that leads to Ramzi’s Café & The Businessman’s Haircut, once you reach the end of the hallway go up the stairs. This will put you onto Montgomery St. Turn right and walk to Bush St. Cross Montgomery and walk 1/2 block to 333 Bush St. MicroTek is on the 12th floor.

Exhibitors and sponsors are not included in this event.

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Technomarketing: San Francisco