Technomarketing: Chicago

205 North Michigan Avenue, 10th Floor
Chicago , IL 60601-5922
9/29/2009 8:00 AM - 9/30/2009 5:00 PM

Details Schedule Registration Travel Exhibitors

Listen to a sneak peek podcast by Instructor Dana VanDen Heuvel, the founder of The MarketingSavant Group

The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest marketing vehicles such as social media, customer communities, blogs, RSS and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. This two-day course in using the latest marketing tools and technologies to reach today’s customers will take you from the defining basics to the planning and implementation stage. You will leave with a wealth of ideas and a proven framework for execution.

Through interactive presentations and exercises, case examples from B2C, B2B, nonprofit and higher education, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

LEARNING OBJECTIVES :

• Increase knowledge of terminology surrounding the newest tech-centric marketing tools

• Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon

• Identify which tech-centric marketing vehicles will work for your customer base and how to pair those with your existing marketing strategy

• Ability to execute a marketing campaign using the tools and techniques outlined in the course

WHO SHOULD ATTEND:

• Sales and marketing executives of any size organization

• Marketing directors responsible for digital or integrated marketing strategy

• Anyone involved in customer-facing Internet initiatives with their company or clients

• Ad agency media directors looking for a competitive edge for clients

PRIOR KNOWLEDGE REQUIRED:
Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing and online media is desired. A basic understanding of the various trends in marketing media will be helpful, but is not required.

ABOUT THE INSTRUCTOR
DANA VANDEN HEUVEL— An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

DAY 1
REGISTRATION & CONTINENTAL BREAKFAST 8:00 – 8:30 AM
Morning
OVERVIEW (INTERACTIVE)
• What are your expectations?
• What you will be able to do after the session?
• How to evaluate each TechnoMarketing tool for your organization
DEFINING TECHNOMARKETING
• What is TechnoMarketing and what does it mean to marketers?
• Trends, Cycles and Inflection Points: How we got to where we are.
• How does this change how we market now and in the future?
• Summary of topics in the two-day session.
• TechnoMarketing vs. traditional marketing—what’s changed?
• Participant Economy, Word of Mouth and Social Media—putting it all together
WORD-OF-MOUTH MARKETING AND THE POWER OF CONSUMER GENERATED MEDIA (CGM)
• Success and failure with CGM, how do you know?
• Rules of engagement for CGM
• Achieving and measuring success
LUNCH
Afternoon
MINING THE SOCIAL MEDIA SPACE FOR CUSTOMER INTELLIGENCE
• Expanding your customer understanding through social media
• Understand the conversation taking place about your brand
INTERACTIVE: SOCIAL MEDIA CUSTOMER INTELLIGENCE
RESEARCH EXERCISE CUSTOMER COMMUNITY & ONLINE SOCIAL MEDIA
• Reaching customers in social networks
• Success stories from MySpace, LinkedIn and the social space
• Uncommon examples of exemplar customer communities
INTERACTIVE: JUMPSTART YOUR OWN CUSTOMER
COMMUNITY ONLINE VIDEO AND THE REMIX CULTURE
• Why online video is so powerful
• Growth in online video and video campaigns
• How companies are succeeding and failing
• Keys to jumpstarting your online video efforts
END OF DAY WRAP-UP, KEY LEARNINGS AND INTRO TO DAY 2

DAY 2
CONTINENTAL BREAKFAST 8:00 – 8:30 AM
Morning
QUICK REVIEW OF DAY 1 MATERIAL HOW TO REALLY USE
BLOGS, PODCASTS AND RSS IN YOUR COMPANY
• Integrate these tools into your existing marketing
• Case examples of success from the Fortune 1000
• Achieving and measuring success
INTERACTIVE: BLOGGING CASE STUDY EMERGING
TECHNOMARKETING TOOLS AND HOW TO USE THEM SUCCESSFULLY
• Widgets and desktop real estate
• Mobile marketing
• Additional TechnoMarketing topics
LUNCH
Afternoon
TECHNOMARKETING AND THE MARKETING MIX
• Integrating traditional marketing plans and TechnoMarketing
• Target marketing and TechnoMarketing – where to find your customers
PUTTING TECHNOMARKETING INTO PLAY IN YOUR ORGANIZATION
• Quantify the value of the top opportunities
• Familiarize with the resource list of vendors, assistive tools and directories and those things which can jumpstart TechnoMarketing campaigns
• Keeping the momentum and overcoming barriers: tactics to ensure that you can achieve maximum results from this seminar
TAKING IT BACK TO THE JOB, HOMEWORK, WRAP-UP AND REVIEW

This event has passed and unavailable for registration.

Hotel Air Travel Rental Car Ground Transportation

Training Series Location:
Summit Executive Centre
205 North Michigan Avenue, 10^th Floor
Chicago, IL 60601-5922
Phone: 1 888.887.2070 or 1 312.938.2000
Fax: 1 312.861.0324
www.summitchicago.com

Located in the heart of downtown Chicago's business district, Summit Executive Centre is just steps away from the City's premier hotels, shopping and entertainment. The Centre is within a three to eight minute walk of six of Chicago's finest hotels, connected to two of them (the Swissôtel and Hyatt Regency Chicago) through an enclosed concourse and literally steps away from the rear exit of the Fairmont to the side entrance of our facility.

Recommended Hotels

Hyatt Regency Chicago on the Riverwalk
151 E. Wacker Drive
Chicago, IL 60601
www.chicagohyatt.com
Phone: 1 312.565.1234
Reservations: 1 800.233.1234
Walking Distance to Summit (3 minutes)

Swissôtel Chicago
323 E. Wacker Drive
Chicago, IL 60601
http://www.chicago.swissotel.com/
Phone/Reservations: 1 312.565.0565
Walking Distance to Summit (5 minutes)

Fairmont Chicago
200 North Columbus Drive
Chicago, IL 60601
http://www.fairmont.com/chicago/
Phone/Reservations: 1 312.565.8000
Ask for Summit Centre Rate
Walking Distance to Summit (Less than 2 minutes)

Hard Rock Hotel Chicago
230 North Michigan Avenue
Chicago, IL 60601
www.hardrock.com/locations/hotels/chicago
Phone: 1 312.345.1000
Walking Distance to Summit (1 Minute)

Hotel Monaco Chicago
225 North Wabash
Chicago, IL 60601
For individual reservations contact Kimpton Hotels' Chicago sales office at 1 312.325.7211 Mon-Fri 9-5pm.
http://www.monaco-chicago.com/
Phone: 1 312.960.8500
Walking Distance to Summit (3 Minutes)

Hotel 71
71 East Wacker Drive
Chicago, IL 60601
Click here to make individual reservations online or call Hotel 71 at 1 800.621.4005 and ask for the "Summit Executive Centre Corporate Rate"
www.Hotel71.com
Phone: 1 312.346.7100
Walking Distance to Summit (less than 2 Minutes)

Club Quarters
75 East Wacker Drive
Chicago, IL 60601
For individual (non-group) reservations, contact Club Quarters directly at 1 312.601.3400
* Please Note: Club Quarters is a members only property.
In order to book accommodations, you must mention that you have a meeting at Summit Executive Centre
http://www.clubquarters.info
Phone: 1 312.601.3400
Walking Distance to Summit (less than 5 Minutes)

For more information, please visit www.summitchicago.com.

Area Attractions, Events and Tourism
Please visit www.choosechicago.com for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Rental Car Information:
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

Directions

FROM THE NORTH SUBURBS
Take the 90/94 exit at Ohio St. Proceed East to State St. take a right (South). At Illinois St. take a left (East). At Lower Michigan Ave. take a right (South) and proceed across the river to the second stop light lower South Water, (the first light is Lower Wacker Dr.) and take a left (East). Stay on the far right side of the pylons and continue to the end. Make a right and then take the first right. The entrance to the Public Parking Garage for 205 and 225 North Michigan Avenue will be straight ahead.

FROM THE SOUTH OR WEST SUBURBS
From 90/94 or I 290 follow signs into Chicago via Congress Parkway. Take a left onto Columbus Dr. Proceed north for 5 lights to South Water Street. Make a left (West) and go DOWN THE MIDDLE RAMP. Proceed to the stop sign and make a sharp left "U" turn around the pylons and continue to the end. Make a right and then take the first right. The entrance to the Public Parking Garage for 205 and 225 North Michigan Avenue will be straight ahead.

FROM LAKE SHORE DRIVE NORTH/SOUTH
Exit at Randolph Street. Take a right (North) onto Columbus Drive. At the second light make a left (West) onto South Water and go DOWN THE MIDDLE RAMP. Proceed to the stop sign and make a sharp left "U" turn around the pylons and continue to the end. Make a right and then take the first right. The entrance to the Public Parking Garage for 205 and 225 North Michigan Avenue will be straight ahead.

BY TRAIN FROM O’HARE AIRPORT
Take the "Blue Line To Loop" train into the city (about a 45-minute ride) to the Washington/Randolph Street station (below ground). Proceed up to the street level and walk east on Washington to North Michigan Avenue. Make a left and proceed to the 205/225 building entrance. Go up the escalator and take the middle bank of elevators to the right of the security desk to the 10th floor.

BY TRAIN FROM MIDWAY AIRPORT
Take the "Orange Line To Loop" train into the city (about a 35-minute ride) to the State/Lake Street station. Proceed east on Lake Street to North Michigan Avenue. Cross over North Michigan Avenue and proceed to the 205/225 building entrance. Go up the escalator and take the middle bank of elevators to the right of the security desk to the 10th floor.

Transportation
O’Hare International Airport
Taxi: Allow 1½ to 2 hours
Approximately $40-55
Airport shuttle: www.airportexpress.com Approx. $28 one way (subject to change)
Subway: $2.25 (subject to change)
Allow approximately 45 minutes to an hour
*Airport signs will direct you to “Trains to City”

Midway Airport
Taxi: Allow 45 minutes to 1½ hours
Approximately $30-45
Airport shuttle: www.airportexpress.com
Approx. $23 one way (subject to change)
Subway: $2.25 (subject to change)
Allow approximately 45 minutes to an hour
*Airport signs will direct you to “Trains to City”

Helpful Web Sites:
www.transitchicago.com
www.metrarail.com

Parking
205 North Michigan Ave.

Please see DIRECTIONS to the internal garage for Summit Executive Centre

Parking Fee: $25.00 (subject to change)

Once Inside the Garage
Park on the second or third level and take the elevator up to the Lobby Level of the building. Proceed to the elevators on the left and go up to the 10th floor.

There are no exhibits associated with this event.

Calendar

Technomarketing: Chicago