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Marketing Metrics and Dashboards, 2.0: New York, NY 

90 Broad Street 11th Floor 
New York , NY  10004 
3/15/2010 8:00 AM  - 3/16/2010 5:00 PM 

Details Schedule Registration Travel Exhibitors

  

This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case studies and participant collaboration to provide actionable learning.

Do you already have a marketing dashboard or are you considering building one? By now, most mid- to large-sized marketing organizations have either developed some sort of marketing dashboard or are on their way to doing so. Yet few have succeeded in engaging key users or generating the comprehensive insights they’d hoped to. Why? Is it the wrong metrics?  Insufficient insight? Design flaws? Or organizational adoption issues?

Led by Senior Partners from MarketingNPV, the leading implementer of marketing dashboards and analytics, this intensive two-day seminar will dive into the how to develop a best of breed marketing dashboard to measure and enhance marketing ROI. We’ll examine how to successfully combine and evolve metrics, processes, analytics, and tools to ensure continued dashboard success over the long-term. We will help you avoid common traps and flaws to make sure that your dashboard continues to meet the evolving needs of the Marketing organization.  Whether you’ve already got a dashboard you’d like to fix, or are just looking to avoid the mistakes most first-timers make, you’ll find lots of superb content in this highly interactive workshop.

LEARNING OBJECTIVES:
• Aligning the scope of your marketing dashboard with the organization’s knowledge needs.

• Identifying the right metrics to include on your dashboard to identify opportunities and threats and forecast performance.

• Integrating analytics and dashboard metrics.

• Overcoming gaps in data or missing information.

• Developing robust processes to support marketing resource allocation

and performance management.

• Selecting the right deployment technology to create an engaging interface

and easy-to-maintain operation.

• Designing the user experience for simplicity and richness of learning.

• Developing a marketing measurement plan to ensure that the dashboard evolves to meet

the ever-changing needs of the marketing organization.

WHO SHOULD ATTEND?
• Senior marketers at mid- to large-sized companies with responsibilities for designing

and building dashboards or executing against specific marketing metrics.

• B2C or B2B marketing executives who need a comprehensive framework for measuring marketing performance.

ABOUT THE INSTRUCTOR
Marketing Metrics and Dashboards, 2.0 will be led Cheridy Bell. With experience specializing in building marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards, MarketingNPV helps companies to determine the financial return from marketing investments. Their work has been published and recognized by most major leading business and marketing industry publications, and appears quarterly in MarketingNPV Journal. Now in their 4th year as instructors of this highly successful workshop topic, the team has trained over 1000 marketers on establishing better links between marketing investments and financial value creation.

Day 1
8:00 AM Registration and Continental Breakfast

8:30 AM INTRODUCTIONS

9:00 AM WHAT IS A MARKETING DASHBOARD? WHY NOW?

10:30 AM BREAK

10:45 AM MARKETING ALIGNMENT AND MEASUREMENT

12:00 PM LUNCH

1:00 PM METRICS: WHAT AND HOW TO MEASURE

3:00 PM BREAK

3:30 PM DASHBOARD NAVIGATION & METRIC EXERCISE

4:30 PM Q&A AND WRAP UP DAY 1

Day 2
8:00 AM CONTINENTAL BREAKFAST

8:30 AM EXERCISE REVIEW

9:30 AM ANALYTICS—DATA, KNOWLEDGE GAPS, AND MODELS

10:30 AM BREAK

10:45 AM MODELS CONTINUED AND INSIGHT ROADMAP DEVELOPMENT

12:00 PM LUNCH

1:00 PM ORGANIZATIONAL ADOPTION & IMPLEMENTATION

3:00 PM BREAK

3:15 PM BUILDING THE PLAN

4:00 PM REVIEW AND WRAP UP

Hotel Air Travel Rental Car Ground Transportation

 

Training Series Location: 
MicroTek Global Learning Solutions
90 Broad Street
11th Floor
New York, NY 10004
Tel: 1 212.207.9620
Website: www.mclabs.com


 

The MicroTek New York City training center is located in the heart of the financial district in downtown Manhattan just 2-blocks south of the New York Stock Exchange.  Computer classrooms offer access to T1 lines, a DSL back up and Wi-Fi connectivity.

Close proximity to hotels, public transportation, and points of interest such as the Statue of Liberty and Ellis Island make the computer facility a great location.

Special Notice: It is necessary for all attendees to carry a photo ID.  Please allow extra time to go through lobby security.

The building has a white cement facade with a brass awning and a huge number "90" on either side. We are on the 11th floor.

Area Hotels

Club Quarters, Downtown - Best Value 
Located:
52 William Street
New York, NY 10005
Phone: (212) 269–6400 
MicroTek Rate:
Rates are seasonal, please call for MicroTek rate.
* Rates subject to change without notice.
Distance from Facility: 3 short blocks 

Club Quarters, Midtown 
Located:
40 West 45th Street
(Between Fifth and Sixth Avenues)
New York, NY 10036
Phone: (212) 354-6400 
MicroTek Rate:
Rates are seasonal, please call for MicroTek rate.
* Rates subject to change without notice.
Distance from Facility: 5 miles 

Gild Hall (formerly Wall Street District Hotel) 
Located:
15 Gold Street
New York, NY 10038
(At the corner of Gold Street & Platt Street)
Phone: Reservations:212.232.7700 or toll free: 800.268.0700  
MicroTek Rate:
Callers must ask for the MICROTEK rate.
(Or use Booking Code = UI)
* Rates subject to change without notice.
Distance from Facility: 6 Blocks  

Marriott New York Downtown 
Located:
85 West Street
New York, NY 10006
Phone: 800.242.8685 
MicroTek Rate:
May - Sept. 11:  $239
Sept. 12 - Dec. 31:  $299
Guest must ask for MicroTek rate.
* Rates subject to change without notice.
Distance from Facility: Less than 1 mile  

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Area Attractions, Events and Tourism
Please visit the New York City Convention & Visitors Bureau at www.nycvisit.com 

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.  Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Rental Car Information:
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  

Directions:

90 Broad Street is between Bridge Street and Stone Street, just two blocks South of the New York Stock Exchange.

From the North (upstate NY, New England states):
Take I-87 South/Major Deegan Expressway to Exit #3 138th Street.
Stay straight onto Exterior Street.
Exterior Street becomes Major William F Deegan Blvd.
Turn right onto 3rd Avenue Bridge. Merge into lanes for FDR.
Stay in designated lanes for FDR and proceed south to Exit #1 Battery Park/Staten Island Ferry.
Make the first right onto Broad Street.
Go up Broad Street 2 traffic lights and we are on the left hand side-90 Broad.

From the South/West (NJ, Southern States):
Take I-95 North to I-78 Exit #14 to 14-14A-14B-14C/US-1/US-22, go towards 14A-14B-14C/Bayonne/Jersey City/Holland Tunnel.
Merge onto New Jersey Tpke Exit E/I-78 E (Portions toll).
Turn slight right onto 12th St; 12th St becomes Boyle Plaza; Boyle Plaza becomes Holland Tunnel.
Once thru the tunnel follow signs for RT-9A/Uptown/West Street.
Make a left onto left West Street/West Side Hwy.
Veer to the far right lane and go straight to the stop sign.
Make the left at the stop sign onto Battery Place.
Go straight and make a left onto Bridge Street, proceed straight to Broad and make a left.
You will be right in front of the building-90 Broad.

From East (L.I):
Take the Southern State Parkway West towards New York.
Take that to the Cross Island Pkwy North Exit towards the Whitestone Bridge.
Take Cross Island to I-495 West, exit #30W toward Midtown Tunnel.
Proceed on I-495/Long Island Expressway to the Queens Mid-town Tunnel (Toll $3.50).
Once thru the tunnel keep left once out of the tunnel.
Make a left onto E. 34th Street.
Go straight and make a right onto the FDR South.
Proceed on the FDR to exit #1 Battery Park/Staten Island Ferry.
Make the first right onto Broad Street.
Go up Broad Street 2 traffic lights and we are on the left hand side-90 Broad.

Parking:
Icon Parking ($24.00 p/d; call to confirm pricing) *indoor garage
(212) 668-1448
14 S. William Street
(between Broad & Mill Lane)

Kim Parking ($28.00 p/d; call to confirm pricing) *indoor garage(212) 363-7700
9 Stone Street
(between Broad & Whitehall)

Transportation:
NYC Bus and Subway http://www.mta.nyc.ny.us/nyct/index.html

MetroCards can be purchased inside any subway station at the vending machines. They accept cash/credit cards/debit cards. $2.00 per ride with free transfers to any subway or bus. Subway maps can be obtained at any station booth for free.

Subway Route and Station

1 – South Ferry – please note that only the 1st 5 card open their doors at this stop.

2,/-3 – Wall St.

4,/-5 – Bowling Green

J,/-M,/-Z – Broad St.

R,/-W – Whitehall St.

Listed below are the (approx.) blocks, depending upon which exit you leave the subway station will determine the # of blocks (at most it would be off by 1, 1 1/2 blocks).

1/9 South Ferry: (3 blocks) Walk out of station (with the park on your left side; "Staten Island Ferry" Terminal is where you'll be exiting as the train station is inside the terminal) proceed to Water Street & make a right, go 2-blocks & make a left on Broad, go 1-block & you're at 90 Broad Street.

2/3 Wall Street: (4 blocks) (**ride the 1st car of the train when riding downtown/last car of train heading uptown) Walk 1-block to Broad Street make a left. Go 3-blocks & you're at 90 Broad Street.

4/5 Bowling Green: (3 blocks) exit station and walk away from the park, passing the "American Indian Museum" on your right hand side. Make a right on Whitehall, go 1/2 a block and make a left on Stone, go 1-block to Broad & make a right & you're at 90 Broad Street.

J/M/Z to Broad Street: (2 blocks) walk east on Broad Street (towards the water/away from the Stock Exchange), we're on the right hand side 2-blocks down.

R/W to Whitehall: (1 block) walk straight down Stone (only a block long - can't get lost) make a right on Broad & you're at 90 Broad Street.

Path Train to WTC: walk 1-block up Liberty to Broadway make a right go South (same direction as traffic) & at the fork in the road (you'll see the statue of the "Bull") bear left, go 2-blocks to Stone Street make a left go 1-block to Broad & make a right & you're at 90 Broad Street.

Bus

M15-South Ferry: Broad & Water Street stop

M9-Battery Park: Broad & Water Street stop

For Express Bus service from the 5-boros visit : http://www.mta.nyc.ny.us/busco/schedules/index.html

Ferry Service
We are located closest to Pier 11. Servicing New Jersey/Brooklyn & Queens.

For schedules & fare info visit: http://www.nyc.gov/html/dot/html/masstran/ferries/ferintro.html

Taxi and Shuttle Services

Super Shuttle Manhattan
Tel: (800) 258-3826,
La Guardia - $15.00 for 1st person ( $9.00 each additional person)
JFK - $19.00 for 1st person ($9.00 each additional person)
On demand 24 hours with drop off at all hotels or anywhere between Battery Park and 227th Street

New Day Taxi
Tel: (212) 228-6666
LaGuardia - $40.00
JFK - $45.00
Newark - $45.00 + toll

Allen
Tel: (212) 228-1111
LaGuardia - $40.00
JFK - $45.00
Newark - $45.00

*All prices subject to change.

 

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