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Facebook for Marketers: Chicago 

450 North Cityfront Plaza Drive 
Chicago , IL  60611-4316 
6/15/2010 8:00 AM  - 6/15/2010 5:00 PM 

Details Schedule Registration Travel Exhibitors

                       Facebook for Marketers Brochure

                         Twitter for Marketers Brochure

        *Facebook and Twitter for Marketers is a two-day 
            program with the option to attend one day only
                         (see registration for details)


Facebook has become a defacto standard in social media marketing for business and personal brand building. The opportunities for a business to build awareness, community, authority and sales potential in Facebook are plentiful. But, it can be daunting if you don’t understand the ins, outs, the upside and the risks. Creating a Facebook marketing plan, executing that plan and measuring the results of the plan are essential.  The Facebook Training Series will provide best practices, ideas, know-how and examples for marketers who want to integrate Facebook into their marketing strategy.

The goal of the Facebook Training Series is to provide specific action steps to develop and implement a Facebook marketing plan that delivers tangible results that impact the bottom line.

You Will Learn

·       How to develop a content strategy on Facebook that can drive
        sales.

·       The various channels available to marketers on Facebook including
         personal profiles, groups, fan pages, events, causes, etc.

·       How to build friends and fans that can become your evangelists and
        help build your sales pipeline.

·       The etiquette rules of engagement and community building best
        practices on Facebook.

·       How to select and implement the applications that fit your Facebook
        marketing plan.

·       How to target your audience and reach them on Facebook to build
        your business.

·       Experimenting without taking too much risk.

·       How to advertise on Facebook and measure results.

·       How to create an experience on Facebook that creates buzz about
        your brand.

·       How to get noticed above the noise on the most popular social
        media platform.

·       How to build your personal brand and your company brand
        simultaneously.

·       You’ll learn from actual examples of successful Facebook
        marketing.

·       You’ll conduct hands-on exercises in Facebook. (Attendees should
        bring a laptop with Wi-Fi capability)

Who Should Attend

  • Corporate marketing managers and directors responsible for social media marketing in their organization.
  • Marketers who seek to develop a community to build their brand and grow their market share.
  • Marketers who seek to learn how to use Facebook as part of their marketing strategy to gain a competitive edge and differentiate in a noisy and crowded market.
  • Advertising agency professionals responsible for creating Facebook marketing campaigns for their clients’ marketing challenges.

About the Instructor
Bernie Borges
is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships. The agency sets up and implements organic and paid search marketing strategies, and social media marketing strategies. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. His book: Marketing 2.O: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009. Marketing 2.0 is a playbook for small and mid-size businesses eager to develop their social media marketing strategy or take it to the next level.


Morning
8:00 – 8:30 Registration and Continental Breakfast

Overview (Interactive) -- Attendee Expectations, Goals, Skills to be Acquired

Facebook Overview: history, demographics, worldwide reach, personal uses, business uses.

 Profile Basics: setting up and maintaining a personal profile.

 Security: selecting the security settings that work best for you.

 Fan Page: creating and promoting a fan page, getting ROI.

 Groups: create or join groups? How are groups different than fan pages?

 Lunch

 Afternoon

 Events: when appropriate to create events? Promoting events.

Causes: when appropriate to create a cause? Associating with causes.

Sharing with Other Social Networking Platforms: Pluses and minuses of sharing your content on Twitter, LinkedIn and other social platforms.

Applications: Risks and upsides of connecting 3rd party applications.

Unwritten Rules of Etiquette: Do’s and don’ts to be aware of.

Case Studies: examples of people and businesses using Facebook effectively.

Facebook workshop: hands on exercises, reviewing good, bad and ugly Facebook marketing.

Wrap up: ROI discussions, taking it back to the office and next steps.

Hotel Air Travel Rental Car Ground Transportation
Training Series Location:
The University of Chicago Booth School of Business Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611-4316
Phone: 1 312.464.8787
Fax: 1 312.464.8683
www.gleachercenter.com

The University of Chicago Booth School of Business Gleacher Center is conveniently located in the heart of Chicago’s business community just blocks away from the Loop and steps away from Magnificent Mile shopping, restaurants and hotels.  It is easily accessible from public transportation and adjacent parking lots.

Area Attractions, Events and Tourism
www.choosechicago.com
 

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting

Hotels within One Mile of the Gleacher Center 

* Courtyard by Marriott - 312-660-2401 - 165 E. Ontario St.
** Embassy Suites Hotel - 312-423-6312 - 511 N. Columbus Drive
* Fairmont Hotel - 312-565-6674 - 200 N. Columbus Drive
  Four Seasons - 312-649-2314 - 120 E. Delaware Place
  Hilton Garden Inn - 312-527-2656 - 10 East Grand Avenue
  Holiday Inn Chicago City Center - 312-787-6100 - 300 E. Ohio
  Hilton Suites Chicago/Magnificent Mile - 312-664-1100 - 198 E. Delaware Place
* Homewood Suites by Hilton - 312-644-2222 - 40 E. Grand Ave.
** Hotel Inter-Continental - 312.944.4100 - 505 N. Michigan Ave.
* Hotel Monaco Chicago - 312-960-8500 - 225 N. Wabash
* House of Blues Hotel - 312-245-0333 - 333 N. Dearborn
* Hyatt Regency Chicago - 312-616-6953 - 151 E. Wacker Drive
** Le Meridien Chiciago - 312-327-0644 - 520 N. Michigan Ave.
** Marriott Downtown Chicago - 312-836-0100 - 540 N. Michigan Ave.
* Omni Chicago Hotel  - 312-944-6664 - 676 N. Michigan Ave.
  The Peninsula Chicago - 312-573-6604 - 108 East Superior Street
  The Ritz Carlton Hotel - 312-266-1000 - 160 E. Pearson
** Sheraton Chicago Hotel & Towers - 312-464-1000 - 301 E. North Water Street
* Swissotel - 312-565-0565 - 323 E. Wacker Drive
  W  Hotel - 312-943-9200 - 644 N. Lake Shore Drive
* Westin River North - 312-744-1900 - 320 N. Dearborn Street
Wyndham Chicago - 312-274-4429 - 633 N. St. Clair Street
 

** walking distance to the Gleacher Center 1-2 blocks

* walking distance to the Gleacher Center 2-5 blocks

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  
 O’Hare International Airport
Taxi:  Allow 1½ to 2 hours
 Approximately $40-55
Airport shuttle:  www.airportexpress.com
Approx
. $28 one way (subject to change)

Subway:  $2.00 (subject to change)
Allow approximately 45 minutes to an hour
*Airport signs will direct you to “Trains to City”
*Depart at Clark/Lake stop and either:

*Take cab to our address (approximately $7)

*Walk east to Michigan Avenue, turn left walking north, cross Chicago River (you can see our building on right along the river) and immediately after the bridge turn right to walk through plaza to our building entrance (approximately 7 long blocks)

*Take bus by walking 2 short blocks to Lake & State to catch one of the following buses:

  #10, #145, or #146 and depart at the first stop after you’ve crossed the river.  Then just walk through the plaza you’re in to our building entrance

Midway Airport     
Taxi:  Allow 45 minutes to 1½ hours
 Approximately $30-45

Airport shuttle:  www.airportexpress.com   
Approx. $23 one way (subject to change)

Subway:  $2.00 (subject to change)
Allow approximately 45 minutes to an hour
*Airport signs will direct you to “Trains to City”
*Depart at State and Lake stop and either:

*Take cab to our address (approximately $7)

*Walk east to Michigan Avenue, turn left walking north, cross Chicago River (you can see our building on right along the river) and immediately after the bridge turn right to walk through plaza to our building entrance (approximately 5 long blocks)

*Take bus from State & Lake to catch one of the following buses:  #10, #145, or #146 and depart at the first stop after you’ve crossed the river.  Then just walk through the plaza you’re in to our building entrance.

Public Transportation Details

From El (subway):
Red Line (Howard/Dan Ryan):
*Depart at Grand Avenue stop. 
*Walk east to Michigan Avenue (walk up stairs at the Nordstrom’s building to access main upper Michigan),
*Turn right to head southbound 
*Cross to east side of Michigan
*Turn left to walk through plaza just after the Chicago Tribune Tower (we’re the only 6-story building in that plaza) 

From Buses
Buses running along Michigan Avenue: 2, 3, 10, 145, 146, 147, 151 (from Union station), and 157 (from Ogilvie station)

*Depart on north side of Chicago River in front of either the Equitable Building and Chicago Tribune Tower or Wrigley Building (depending on which direction you’re traveling *Gleacher Center is in the same plaza as the Equitable Building and Tribune Tower (we’re the only 6-story building in that plaza)

Commuter Trains
Union Station: Take the 151 bus and follow directions above

Ogilvie Station: Take 157 bus and follow directions above LaSalle Station:  Walk to bus station on corner of Well and Congress to catch #147 bus and follow directions above IC Randolph Station:  Walk west 1 block to Michigan Avenue, turn right and walk approximately 4 blocks.  Once you’ve crossed the bridge, we’re directly on the right along the river just behind the Equitable Building in the same plaza as Tribune Tower

Driving Directions

From Interstate 90/94
To entrance: Heading either north or south on I-90/94, exit at Ohio Street. Follow Ohio east to Michigan Avenue. Turn right. At the second light, turn left on Illinois Street. At stop sign, turn right. Gleacher Center is on the right.

To area parking: Heading either north or south on I-90/94, exit Ohio Street east. Follow Ohio Street east to St. Clair Street, which is one block beyond Michigan Avenue and turn right. Travel two blocks on

St. Clair Street to lower Illinois Street and turn left. Travel one block on lower Illinois Street and parking is one block on the right. Standard parking rates apply.

From Lake Shore Drive
To entrance: Heading either north or south on Lake Shore Drive, exit at Grand Avenue. Follow Grand west to Columbus Drive/Fairbanks Court; turn left to East North Water Street and turn right. Gleacher Center is straight ahead.

To area parking: Heading either north or south on Lake Shore Drive, exit Grand Avenue. Follow Grand Avenue west to St. Clair Street, approximately four blocks, and turn left. Travel one block to lower Illinois

Street and turn left. Parking is one block down on the right. Standard parking rates apply.

Helpful Websites
www.transitchicago.com
www.metrarail.com

There are no exhibits associated with this event.
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