Facebook and Twitter for Marketers: New York

180 10th Avenue
New York , NY 10011
9/28/2010 8:00 AM - 9/29/2010 5:00 PM

Details Schedule Registration Travel Exhibitors

Facebook and Twitter for Marketers Brochure Facebook

Listen to a sneak peek podcast by Instructor Bernie Borges, Founder and CEO of Find and Convert.

The goal of the Facebook and Twitter for MarketersTraining Series is to provide specific action steps to develop and implement a Facebook and Twitter marketing plan that delivers tangible results that impact the bottom line.

Facebook

Facebook has become a defacto standard in social media marketing for business and personal brand building. The opportunities for a business to build awareness, community, authority and sales potential in Facebook are plentiful. But, it can be daunting if you don’t understand the ins, outs, the upside and the risks. Creating a Facebook marketing plan, executing that plan and measuring the results of the plan are essential.

The goal of the Facebook and Twitter for MarketersTraining Series is to provide specific action steps to develop and implement a Facebook and Twitter marketing plan that delivers tangible results that impact the bottom line.

You Will Learn

· How to develop a content strategy on Facebook that can drive sales.

· The various channels available to marketers on Facebook including personal profiles, groups, fan pages, events, causes, etc.

· How to build friends and fans that can become your evangelists and help build your sales pipeline.

· The etiquette rules of engagement and community building best practices on Facebook.

· How to select and implement the applications that fit your Facebook marketing plan.

· How to target your audience and reach them on Facebook to build your business.

· Experimenting without taking too much risk.

· How to advertise on Facebook and measure results.

· How to create an experience on Facebook that creates buzz about your brand.

· How to get noticed above the noise on the most popular social media platform.

· How to build your personal brand and your company brand simultaneously.

· You’ll learn from actual examples of successful Facebook marketing.

· You’ll conduct hands-on exercises in Facebook. (Attendees should bring a laptop with Wi-Fi capability)

Twitter

Twitter has grown from a fad to a mainstream social media tool. It’s used by people and by brands. The opportunities for a business to communicate, build community, build awareness, and sales potential through Twitter are plentiful. But, many marketers don’t understand Twitter and how it can contribute measurable results. Integrating Twitter into a marketing plan requires an understanding of the Twitter etiquette and best practices to engage people in meaningful ways.

You Will Learn

· What is Twitter and why it has become so popular.

· How to develop a profitable content strategy on Twitter.

· How to build a Twitter following and maximize its potential for your business.

· How to design and launch a Twitter profile.

· How to use Twitter for corporate branding.

· Tools to make Twitter use a time efficient process.

· How to integrate Twitter with Facebook and LinkedIn.

· How to use hashtags to create, join and follow Twitter conversation streams.

· How to respond appropriately to comments on Twitter.

· How to use Twitter when attending an event or conference.

· How to integrate Twitter into all other aspects of your marketing plan.

· Tools to analyze and measure Twitter results.

· You’ll conduct hands-on exercises in Twitter and learn from examples of companies using Twitter to grow their business. (Attendees should bring a laptop with Wi-Fi capability)

Who Should Attend

Corporate marketing managers and directors responsible for social media marketing in their organization.
Marketers who seek to develop a community to build their brand and grow their market share.
Marketers who seek to learn how to use Twitter and Facebook as part of their marketing strategy to gain a competitive edge and differentiate in a noisy and crowded market.
Advertising agency professionals responsible for creating Twitter and Facebook marketing campaigns for their clients’ marketing challenges.

Facebook - Day 1

Morning
8:00 – 8:30 Registration and Continental Breakfast

Overview (Interactive) -- Attendee Expectations, Goals, Skills to be Acquired

Facebook Overview: history, demographics, worldwide reach, personal uses, business uses.

Profile Basics: setting up and maintaining a personal profile.

Security: selecting the security settings that work best for you.

Fan Page: creating and promoting a fan page, getting ROI.

Groups: create or join groups? How are groups different than fan pages?

Lunch

Afternoon

Events: when appropriate to create events? Promoting events.

Causes: when appropriate to create a cause? Associating with causes.

Sharing with Other Social Networking Platforms: Pluses and minuses of sharing your content on Twitter, LinkedIn and other social platforms.

Applications: Risks and upsides of connecting 3^rd party applications.

Unwritten Rules of Etiquette: Do’s and don’ts to be aware of.

Case Studies: examples of people and businesses using Facebook effectively.

Facebook workshop: hands on exercises, reviewing good, bad and ugly Facebook marketing.

Wrap up: ROI discussions, taking it back to the office and next steps.

Twitter – Day 2

Morning
8:00 – 8:30 Continental Breakfast

Twitter Basics: History, worldwide reach, personal and business uses.

Twitter Terminology: key Twitter terminology.

Twitter Profile: importance of having a profile strategy, designing a persona.

Develop a Twitter Following: strategies to grow your Twitter following.

Branded Twitter Marketing: developing the strategy, measuring results.

Lunch

Afternoon

Hashtags: what are hashtags, how to use them?

Using Twitter at Events: advantages to using Twitter before, during, after events.

Twitter Tools: review of productive tools for Twitter use and measurement.

Twitter Etiquette: do’s and don’ts of using Twitter.

Twitter Integration with Facebook & LinkdeIn: risks and upside of integration.

Twitter case studies: examples of people and brands using Twitter effectively.

Twitter Workshop: hands on exercises, reviewing good, bad and ugly Twitter marketing.

Wrap up: ROI discussions, taking it back to the office and next steps.

Event Registration For:

180 10th Avenue
New York, NY
9/28/2010 - 9/29/2010

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No, I do not have an account

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Non-Member Price	Member Price
$1,825.00	$1,575.00

Hotel Air Travel Rental Car Ground Transportation

Training Series Conference Center Location
The Desmond Tutu Center
180 10th Avenue (between 20-21st Streets)
New York, NY 10011
Phone: 1 212.929.3888
Fax: 1 212.991.5970
Website: www.ahl-tutucenter.com

The Desmond Tutu Center is a unique new address for business in New York City. This innovative Center combines charming 19th-century Gothic architecture with sophisticated 21st-century comforts. The conference center features more than 8,000 square feet of multifunctional meeting space, including the spectacular Refectory Conference Room, plus high-tech capabilities and a support staff dedicated to your success. The result is an unsurpassed meeting place in Manhattan.

Beautifully restored historic guest accommodations and a park-like setting create a refreshing retreat in the heart of the city's vibrant Chelsea neighborhood.

The Center is named in honor of Archbishop Desmond Tutu, a tireless activist for peace and social justice, who has been awarded the Nobel Peace Prize, the Albert Schweitzer Prize for Humanitarianism, the Magubela Prize for Liberty and the Gandhi Peace Prize.

Surrounded by a park-like setting, the Center is convenient to the city’s business centers and attractions, including the Empire State Building, Madison Square Garden, Chelsea Piers, Herald Square and the Theatre District. Numerous restaurants, galleries and shops are within walking distance.

Recommended Hotels
The Desmond Tutu Center offers 60 beautifully restored historic guest rooms:
• Custom-designed furniture, including work desk
• Flat-panel TV, complimentary wireless Internet access, phones with voice mail
• Additional guest amenities including in-room tea/coffee maker, hair dryer, iron/ironing board, laundry and dry cleaning services

To make reservations, please call 1 212.929.3888 or visit
http://www.acc-tutuconferencecenter.com/accommodations.cfm to reserve a room online. Sleeping rooms & rates are based on availability.

GEM Hotel - Chelsea, an Ascend Collection hotel
300 West 22nd Street
New York, NY, 10011
1 212.675.1911
http://www.thegemhotel.com/chelsea/index.iml

The Standard Hotel
848 Washington Street
New York, NY 10014 US
1 212.645.4646
http://www.standardhotels.com/new-york-city/

Hotel Indigo New York City - Chelsea
127 West 28th Street
New York, NY 10001
1 212.973.9000
http://www.indigochelsea.com/index.php

Wyndham Garden Hotel - Manhattan Chelsea West
37 West 24th Street
New York, NY 10010
1 212.243.0800
http://www.wyndham.com/hotels/NYCCW/main.wnt

Doubletree Hotel New York City - Chelsea
128 West 29th Street
New York, NY 10001
1 212.564.0994
http://doubletree1.hilton.com/en_US/dt/hotel/NYCCLDT-Doubletree-Hotel-New-York-City-Chelsea-New-York/index.do

Area Attractions, Events and Tourism
Please visit http://nycgo.com/ for additional city information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. – 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Rental Car
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please contact 1 800-331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

Directions
From JFK Airport:
Follow the signs to the Van Wyck Expressway (687 North) and take it to the Grand Central Parkway West. Take the Grand Central Parkway West and exit at Long Island Expressway (LIE) (495 West, Midtown Tunnel). Merge onto I-495 West exit 10w on the left. Keep left at the fork in the ramp. Stay straight to go onto the Queens Midtown Tunnel Exit. Turn right onto E 34th Street. Turn left onto 9th Avenue. Turn right onto W19th Street. Turn Right onto 10th Avenue. END: 180 10th Avenue.

From La Guardia Airport:
Follow the signs to Grand Central Parkway West towards Parkway West/Manhattan. Take the Brooklyn-Queens Expressway (I-278 W) towards Verrazano Narrows Br., exit 4. Continue on the Brooklyn Queens Expy East ramp. Then take the I-278 West exit. Proceed and exit at the Long Island Expressway (I-495) exit 35 toward Midtown Tunnel. Merge onto the L.I. Expressway/I-495 exit toward Midtown Tunnel. Take the Tunnel Exit Street towards Downtown. Ramp then becomes Tunnel Exit Street. Continue on Queens Midtown Tunnel Exit/ Tunnel exit Street. Turn right onto E 34th Street. Turn left onto 9th Avenue. Turn right onto W19th Street. Turn Right onto 10th Avenue. END: 180 10th Avenue.

From Newark International Airport:
Start at Newark Airport, Newark on Conrad Road. Turn right onto US-1 North/ US-9 North. Continue on US-1 North/ US-9 North. US-1 North/ US-9 North becomes 12th Street. Continue, 12th Street becomes Boyle Plz (portions toll). Continue, Boyle Plz becomes the Holland Tunnel (crossing into New York). Take Exit 1 toward RT-9A/ West Street. Turn Slight left onto Laight Street. Turn Right onto West Street/NY-9A N/West Side Highway. Continue to follow NY-9A N/ West Side Highway. Take the 10th Avenue ramp. Turn slight left onto 10th Avenue. END: 180 10th Avenue.

From Philadelphia, Pennsylvania:
Begin on I-95 N/ New Jersey Turnpike N towards Cars/Trucks-buses (portions toll). Merge onto I-78 E/ New Jersey Turnpike Exit E via Exit 14 toward 14A-14B-14C/ Bayonne/ Jersey City/ Holland Tunnel (portions toll). Turn slight right onto 12th Street. 12th Street becomes Boyle Plz (portions toll). Boyle Plz becomes Holland Tunnel (crossing into New York). Take Exit 1 toward RT-9A/ West Street. Turn slight left onto Laight Street. Turn Right onto West Street/NY-9A N/West Side Highway. Continue to follow NY-9A N/ West Side Highway. Take the 10th Avenue ramp. Turn slight left onto 10th Avenue. END: 180 10th Avenue.

From Connecticut:
Begin on I-84 W. Then merge onto I-684 S via exit 20 towards White Plains/ New York City (passing through Connecticut – then crossing into New York). Keep Left to take I-684 S via Exit 1 toward Whitestone BR. I-684 S becomes Hutchinson River Parkway South. Keep left to take Cross Country Parkway W via Exit 15 toward the George Washington Bridge. Take the Saw Mill Parkway S/ Saw Mill River Parkway South via the exit on the left. Saw Mill Parkway/ Saw Mill River Parkway S becomes Henry Hudson Parkway (portions toll). Henry Hudson Parkway becomes NY-9A S/ West Side Highway. Turn left onto W 18th Street. Turn left onto 10th Avenue. END: 180 10th Avenue.

Transportation
Taxicabs are readily available at all of the area airports.
Approximate fares (subject to change without notice):
La Guardia Airport - $23.00-$30.00 one-way
JFK Airport - $45.00 one-way
Newark International Airport - $45.00 one-way

For information on Super Shuttle airport transportation in the New York City area and fares, please contact 1 212 BLUE-VAN (1 212.258.3826) or http://www.supershuttle.com/. Twenty-four hour advance notice is appreciated for reservations.

For information on public transportation, please visit:
The Metropolitan Transit Authority http://www.mta.info/
The Port Authority of New York & New Jersey http://www.panynj.com/

Parking
The Desmond Tutu Center does not offer parking, but there are several parking garages in the area.

Recommended Garage:
Edison Parking - 0.02 miles from Desmond Tutu Center
507 W 21st St
New York, NY 10011
1 212.929.3560
http://www.parkfast.com/
Day Rates are approx. $25.00 (subject to change without notice)

There are no exhibits with this event.