Events

 Facebook and Twitter for Marketers Brochure Facebook

Listen to a sneak peek podcast by Instructor Bernie Borges,  Founder and CEO of Find and Convert.

The goal of the Facebook and Twitter for MarketersTraining Series is to provide specific action steps to develop and implement a Facebook and Twitter marketing plan that delivers tangible results that impact the bottom line.

Facebook

Facebook has become a defacto standard in social media marketing for business and personal brand building. The opportunities for a business to build awareness, community, authority and sales potential in Facebook are plentiful. But, it can be daunting if you don’t understand the ins, outs, the upside and the risks. Creating a Facebook marketing plan, executing that plan and measuring the results of the plan are essential. 

The goal of the Facebook and Twitter for MarketersTraining Series is to provide specific action steps to develop and implement a Facebook and Twitter marketing plan that delivers tangible results that impact the bottom line.

You Will Learn

·       How to develop a content strategy on Facebook that can drive sales.

·       The various channels available to marketers on Facebook including personal profiles, groups, fan pages, events, causes, etc.

·       How to build friends and fans that can become your evangelists and help build your sales pipeline.

·       The etiquette rules of engagement and community building best practices on Facebook.

·       How to select and implement the applications that fit your Facebook marketing plan.

·       How to target your audience and reach them on Facebook to build your business.

·       Experimenting without taking too much risk.

·       How to advertise on Facebook and measure results.

·       How to create an experience on Facebook that creates buzz about your brand.

·       How to get noticed above the noise on the most popular social media platform.

·       How to build your personal brand and your company brand simultaneously.

·       You’ll learn from actual examples of successful Facebook marketing.

·       You’ll conduct hands-on exercises in Facebook. (Attendees should bring a laptop with Wi-Fi capability)

Twitter

Twitter has grown from a fad to a mainstream social media tool. It’s used by people and by brands. The opportunities for a business to communicate, build community, build awareness, and sales potential through Twitter are plentiful. But, many marketers don’t understand Twitter and how it can contribute measurable results. Integrating Twitter into a marketing plan requires an understanding of the Twitter etiquette and best practices to engage people in meaningful ways. 

 You Will Learn

·       What is Twitter and why it has become so popular.

·       How to develop a profitable content strategy on Twitter.

·       How to build a Twitter following and maximize its potential for your business.

·       How to design and launch a Twitter profile.

·       How to use Twitter for corporate branding.

·       Tools to make Twitter use a time efficient process.

·       How to integrate Twitter with Facebook and LinkedIn.

·       How to use hashtags to create, join and follow Twitter conversation streams.

·       How to respond appropriately to comments on Twitter.

·       How to use Twitter when attending an event or conference.

·       How to integrate Twitter into all other aspects of your marketing plan.

·       Tools to analyze and measure Twitter results.

·       You’ll conduct hands-on exercises in Twitter and learn from examples of companies using Twitter to grow their business. (Attendees should bring a laptop with Wi-Fi capability)

Who Should Attend

• Corporate marketing managers and directors responsible for social media marketing in their organization.
• Marketers who seek to develop a community to build their brand and grow their market share.
• Marketers who seek to learn how to use Twitter and Facebook as part of their marketing strategy to gain a competitive edge and differentiate in a noisy and crowded market.
• Advertising agency professionals responsible for creating Twitter and Facebook marketing campaigns for their clients’ marketing challenges.

Overview (Interactive) -- Attendee Expectations, Goals, Skills to be Acquired

Facebook Overview: history, demographics, worldwide reach, personal uses, business uses.

 Profile Basics: setting up and maintaining a personal profile.

 Security: selecting the security settings that work best for you.

 Fan Page: creating and promoting a fan page, getting ROI.

 Groups: create or join groups? How are groups different than fan pages?

 Lunch

 Afternoon

 Events: when appropriate to create events? Promoting events.

Causes: when appropriate to create a cause? Associating with causes.

Sharing with Other Social Networking Platforms: Pluses and minuses of sharing your content on Twitter, LinkedIn and other social platforms.

Applications: Risks and upsides of connecting 3^rd party applications.

Unwritten Rules of Etiquette: Do’s and don’ts to be aware of.

Case Studies: examples of people and businesses using Facebook effectively.

Facebook workshop: hands on exercises, reviewing good, bad and ugly Facebook marketing.

Wrap up: ROI discussions, taking it back to the office and next steps.

Twitter – Day 2

Morning
8:00 – 8:30 Continental Breakfast

Twitter Basics: History, worldwide reach, personal and business uses.

 Twitter Terminology: key Twitter terminology.

 Twitter Profile: importance of having a profile strategy, designing a persona.

 Develop a Twitter Following: strategies to grow your Twitter following.

 Branded Twitter Marketing: developing the strategy, measuring results.

 Lunch

 Afternoon

 Hashtags: what are hashtags, how to use them?

 Using Twitter at Events: advantages to using Twitter before, during, after events.

Twitter Tools: review of productive tools for Twitter use and measurement.

 Twitter Etiquette: do’s and don’ts of using Twitter.

 Twitter Integration with Facebook & LinkdeIn: risks and upside of integration.

 Twitter case studies: examples of people and brands using Twitter effectively.

 Twitter Workshop: hands on exercises, reviewing good, bad and ugly Twitter marketing.

 Wrap up: ROI discussions, taking it back to the office and next steps.