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Social Media Boot Camp: Des Moines 

700 Grand Avenue 
Des Moines , IA  50309 
4/14/2010 8:00 AM  - 4/15/2010 12:00 PM 
Register by 3/17/2010 12:00 AM  for early registration fee


Details Schedule Registration Travel Exhibitors
Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This social media boot camp will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•       How to determine which social media channels will best fit your audience and objectives

•       What metrics are important and how to measure social media in your organization

•       How to put together a social media strategy and tactical plan to put social media to work immediately

•       How organizations have successfully used social media and what you can apply from their successes

•       Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

DANA VANDEN HEUVEL— An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

 

Day 1
8 am – 5 pm

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·        How social media fits into the purchase and feedback process

·        Mapping your social media touch points

·        Touch point exercise

·        Trust and transparency in social media

Social Media Metrics

·        The Social Media Flywheel

·        Social analytics

·        Web analytics

·        Pipeline metrics

·        Metrics Exercise

Social Media Channels

Social content

  • Blogger outreach
  • Blogs
  • Audio, video & photo sharing
  • Microblogging (Twitter)

Social platforms

  • Social networks (Facebook, MySpace, LinkedIn, etc.)
  • Discussion/support forums
  • Wikis

Social interactions

  • Statusphere – social media status updates
  • SMS & mobile marketing
  • Social media and events
  • Social media case studies & examples

Day 2
8 am – Noon

Continental Breakfast & Breaks Provided

Your Social Media Program

  • Define your social media plan
  • Social media channel selection
  • Integrate into your current marketing program

Creating Your Social Media Strategy

·        Write your social media strategy

·        Define the tactics

·        Social media in an integrated marketing program

Putting It All Together

·        Social media metrics & ROI

·        Implement your social media plan

Event Registration For:

700 Grand Avenue
Des Moines, IA
4/14/2010 - 4/15/2010

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Select Attendee Type:
Non-Member Price Member Price
$860.00 $600.00
   
Hotel Air Travel Rental Car Ground Transportation

Boot Camp Location:
Des Moines Marriott Downtown
700 Grand Avenue
Des Moines, IA 50309
Phone: 1 515.245.5500  
Toll-free: 1 800.514.4681
Fax: 1 515.245.5567
Website: www.desmoinesmarriott.com 

Experience the bold transformation of a downtown Des Moines hotel boasting renovations consisting of meeting space, restaurant and guest rooms at the Des Moines Marriott Downtown. The fully modernized guest rooms feature stylish new furnishings, vibrant colors and cutting edge technology. Ideally located in the heart of the business district, this hotel in Des Moines, Iowa is connected to the Iowa Events Center and Wells Fargo Arena by skywalk, making it one of the most convenient downtown Des Moines hotels. Offering a well-equipped fitness center and pool, this Des Moines, Iowa hotel makes it easy to stay active while on the road. Dine at the delectable on-site Rock River Grill and Tavern, or discover unique area restaurants, close to shopping and entertainment.

Rates: $110.00 single/double (plus applicable taxes, currently 12%)

Please call 1 515.245.5500 & reference the American Marketing Association to make reservations.  Rates are based on availability.  

The cut-off date for reservations is March 16, 2010.  After March 16, 2010, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room & tax deposit.  The deposit is refundable if cancellation notice is received by 6:00 pm on the day of arrival. 

Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Area Attractions, Events & Tourism
Please visit http://www.seedesmoines.com/ for additional city information. 

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

 AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  
 Airport & Directions
Des Moines Airport (DSM)
Hotel direction: 4 miles SW

Driving Directions: Turn North on Fleur Dr. and go 3 miles. Turn right on Locust, left on 6th.  Go 1 block to Grand Ave. Turn left on Grand, go 1 block to hotel.

Transportation
The Des Moines Marriott Downtown provides complimentary shuttle service to and from the Des Moines Airport.  Upon your arrival at the airport, please use the courtesy phone in baggage claim to contact the hotel to schedule a pick up.  The shuttle runs approximately every 30 minutes (schedule is subject to change without notice).  Please contact the hotel for your return trip to the airport.

Taxis from the Des Moines Airport to the hotel are approximately $15.00 one-way (rates are subject to change without notice).

Parking
Valet parking is available at the hotel for $17.00 per day, including in & out privileges. 

If you are not spending the night in the hotel, hourly rates are available:

1-3 hours $6.00
3-6 hours $9.00
6-9 hours $12.00
9+ hours $17.00

Exhibitors and sponsors are not included in this event.
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