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Social Media Boot Camp: San Antonio 

318 West Durango Boulevard  
San Antonio , TX  78204 
2/25/2010 8:00 AM  - 2/26/2010 12:00 PM 


Details Schedule Registration Travel Exhibitors
Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This social media boot camp will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•       How to determine which social media channels will best fit your audience and objectives

•       What metrics are important and how to measure social media in your organization

•       How to put together a social media strategy and tactical plan to put social media to work immediately

•       How organizations have successfully used social media and what you can apply from their successes

•       Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

About the Instructor

TOBY BLOOMBERG’s passion is helping people (not companies) create marketing initiatives that leverage social media communications to build and nurture “digital corner grocery store relationships.”  From 2004, when she chaired AMA’s first Hot Topic on social media/blogs, Toby has been speaking, teaching and consulting on the topic at conferences and for organizations: BlogHer, PRSA, BlogWorldExpo, M/A/R/C, 3M, Chick-Fil-A, CDC, Cox Communications and Purina. Her blog Diva Marketing, divamarketingblog.com, is considered by Ad Age (Power 150) as one of the most respected marketing blogs in the world.  She is profiled in several books on social media: Naked Conversations, Now Is Gone; Twitterville, Digital Handshake; has been quoted in BusinessWeek, Wall Street Journal, Entrepreneur, MSNBC, Atlanta Business Chronicle.  Her latest venture is authoring the first business book using Twitter as a platform and distribution channel.

Day 1
8 am – 5 pm

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·        How social media fits into the purchase and feedback process

·        Mapping your social media touch points

·        Touch point exercise

·        Trust and transparency in social media

Social Media Metrics

·        The Social Media Flywheel

·        Social analytics

·        Web analytics

·        Pipeline metrics

·        Metrics Exercise

Social Media Channels

Social content

  • Blogger outreach
  • Blogs
  • Audio, video & photo sharing
  • Microblogging (Twitter)

Social platforms

  • Social networks (Facebook, MySpace, LinkedIn, etc.)
  • Discussion/support forums
  • Wikis

Social interactions

  • Statusphere – social media status updates
  • SMS & mobile marketing
  • Social media and events
  • Social media case studies & examples

Day 2
8 am – Noon

Continental Breakfast & Breaks Provided

Your Social Media Program

  • Define your social media plan
  • Social media channel selection
  • Integrate into your current marketing program

Creating Your Social Media Strategy

·        Write your social media strategy

·        Define the tactics

·        Social media in an integrated marketing program

Putting It All Together

·        Social media metrics & ROI

·        Implement your social media plan

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Location:
Holiday Inn San Antonio Downtown Market Square
318 West Durango Boulevard
San Antonio, TX 78204
Hotel Phone: 1.210.225.3211
Hotel Fax: 1.210.225.1125

Hotel Website: http://holiday-inn-san-antonio.pacificahost.com/

You will have room to work, relax, and make the most of your day at the newly renovated Holiday Inn Hotel San Antonio Downtown – Market Square, where your room is your personal retreat. Enjoy a smoke free atmosphere with amenities such as free Wi-Fi, work desk, elegant bathrooms, and pillow-top bedding. Every night is a great night and every day starts right.

Discover what downtown has to offer with the magnificent River Walk and the colorful Market Square within walking distance. Jump on the trolley car service to downtown attractions including the Alamo, Rivercenter Mall and the Convention Center. The great location offers easy access to San Antonio International Airport, AT&T Center, Fiesta Texas & Sea World.

Relax and swim in the sparkling outdoor pool (one of the largest in downtown) and whirlpool surrounded by a beautifully landscaped patio make this the perfect spot for relaxing. Energize in the well-equipped exercise room. Full service dining is available in the colorful new ambiance of the restaurant and lounge.

The location gives you access to numerous dining and shopping venues including the famed River Walk where you can board a river barge and take a tour of this magical setting & the festive Mexican Market where you can dine on sizzling fajitas & giant margaritas while being serenaded by mariachis. History and a rich Spanish heritage make San Antonio one of America's unique cities.

To make reservations, please call 1.888.615.0725 & request the AMERICAN MARKETING ASSOCIATION rate. 

Rates are $99.00 per night, plus applicable taxes (currently 16.75%).

Rates are based on availability.

Reservations must be guaranteed for late arrival with a credit card or first night’s room & tax deposit.  Cancellations must be made no later than 72 hours prior to arrival to avoid a cancellation fee of (1) one night room & tax.

San Antonio International Airport (SAT)

Distance from hotel: 10 miles

Drive time: 15-20 minutes

Holiday Inn San Antonio Downtown Market Square is located in Downtown San Antonio. From I-35, I-37 or Hwy. 281 - take the Durango Blvd. exit and proceed to Santa Rosa Street. The hotel is located on corner of Durango and Santa Rosa. 

Area Attractions, Events & Tourism
Please visit http://www.sanantoniocvb.com/ for additional city information.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater. 

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

 

 

 

 AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.  Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  
San Antonio International Airport (SAT)

Distance from hotel: 10 miles

Drive time: 15-20 minutes

Holiday Inn San Antonio Downtown Market Square is located in Downtown San Antonio. From I-35, I-37 or Hwy. 281 - take the Durango Blvd. exit and proceed to Santa Rosa Street. The hotel is located on corner of Durango and Santa Rosa.

Transportation
Taxis from the San Antonio International Airport to the hotel are approximately $25.00 one-way.

SATRANS offers shuttle service to & from the San Antonio International Airport. Shuttles depart the airport for the downtown hotels approximately every 15 minutes. Tickets are sold in the airport at the baggage claim area in Terminal 1 & Terminal 2. The rate is approx. $18.00 one-way.  Please call SATRANS at 1 210.281.9900 or visit the website for more information at: http://www.saairportshuttle.com/.  Rates are subject to change without notice.

Parking
Complimentary self parking is available at the hotel.

 Exhibitors and sponsors are not included in this event.
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