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The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•       How to determine which social media channels will best fit your audience and objectives

•       What metrics are important and how to measure social media in your organization

•       How to put together a social media strategy and tactical plan to put social media to work immediately

•       How organizations have successfully used social media and what you can apply from their successes

•       Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

• Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
• Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
• Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
• Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

About the Instructor
DANA VANDEN HEUVEL— An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·        How social media fits into the purchase and feedback process

·        Mapping your social media touch points

·        Touch point exercise

·        Trust and transparency in social media

Social Media Metrics

·        The Social Media Flywheel

·        Social analytics

·        Web analytics

·        Pipeline metrics

·        Metrics Exercise

Social Media Channels

Social content

• Blogger outreach
• Blogs
• Audio, video & photo sharing
• Microblogging (Twitter)

Social platforms

• Social networks (Facebook, MySpace, LinkedIn, etc.)
• Discussion/support forums
• Wikis

Social interactions

• Statusphere – social media status updates
• SMS & mobile marketing
• Social media and events
• Social media case studies & examples

Day 2
8 am – Noon

Continental Breakfast & Breaks Provided

Your Social Media Program

• Define your social media plan
• Social media channel selection
• Integrate into your current marketing program

Creating Your Social Media Strategy

·        Write your social media strategy

·        Define the tactics

·        Social media in an integrated marketing program

Putting It All Together

·        Social media metrics & ROI

·        Implement your social media plan