Events

The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•       How to determine which social media channels will best fit your audience and objectives

•       What metrics are important and how to measure social media in your organization

•       How to put together a social media strategy and tactical plan to put social media to work immediately

•       How organizations have successfully used social media and what you can apply from their successes

•       Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

• Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
• Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
• Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
• Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

About the Instructor
TOBY BLOOMBERG’s passion is helping people (not companies) create marketing initiatives that leverage social media communications to build and nurture “digital corner grocery store relationships.”  From 2004, when she chaired AMA’s first Hot Topic on social media/blogs, Toby has been speaking, teaching and consulting on the topic at conferences and for organizations: BlogHer, PRSA, BlogWorldExpo, M/A/R/C, 3M, Chick-Fil-A, CDC, Cox Communications and Purina. Her blog Diva Marketing, divamarketingblog.com, is considered by Ad Age (Power 150) as one of the most respected marketing blogs in the world.  She is profiled in several books on social media: Naked Conversations, Now Is Gone; Twitterville, Digital Handshake; has been quoted in BusinessWeek, Wall Street Journal, Entrepreneur, MSNBC, Atlanta Business Chronicle.  Her latest venture is authoring the first business book using Twitter as a platform and distribution channel.

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·        How social media fits into the purchase and feedback process

·        Mapping your social media touch points

·        Touch point exercise

·        Trust and transparency in social media

Social Media Metrics

·        The Social Media Flywheel

·        Social analytics

·        Web analytics

·        Pipeline metrics

·        Metrics Exercise

Social Media Channels

Social content

• Blogger outreach
• Blogs
• Audio, video & photo sharing
• Microblogging (Twitter)

Social platforms

• Social networks (Facebook, MySpace, LinkedIn, etc.)
• Discussion/support forums
• Wikis

Social interactions

• Statusphere – social media status updates
• SMS & mobile marketing
• Social media and events
• Social media case studies & examples

Day 2
8 am – Noon

Continental Breakfast & Breaks Provided

Your Social Media Program

• Define your social media plan
• Social media channel selection
• Integrate into your current marketing program

Creating Your Social Media Strategy

·        Write your social media strategy

·        Define the tactics

·        Social media in an integrated marketing program

Putting It All Together

·        Social media metrics & ROI

·        Implement your social media plan