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Social Media Boot Camp: Houston 

2900 Sage Road 
Houston , TX  77056 
5/27/2010 8:00 AM  - 5/28/2010 12:00 PM 


Details Schedule Registration Travel Exhibitors
Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The Boot Camp is an introduction to Social Media.  You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•       How to determine which social media channels will best fit your audience and objectives

•       What metrics are important and how to measure social media in your organization

•       How to put together a social media strategy and tactical plan to put social media to work immediately

•       How organizations have successfully used social media and what you can apply from their successes

•       Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

About the Instructor
DANA VANDEN HEUVEL— An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

 

 

Day 1
8 am – 5 pm

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·        How social media fits into the purchase and feedback process

·        Mapping your social media touch points

·        Touch point exercise

·        Trust and transparency in social media

Social Media Metrics

·        The Social Media Flywheel

·        Social analytics

·        Web analytics

·        Pipeline metrics

·        Metrics Exercise

Social Media Channels

Social content

  • Blogger outreach
  • Blogs
  • Audio, video & photo sharing
  • Microblogging (Twitter)

Social platforms

  • Social networks (Facebook, MySpace, LinkedIn, etc.)
  • Discussion/support forums
  • Wikis

Social interactions

  • Statusphere – social media status updates
  • SMS & mobile marketing
  • Social media and events
  • Social media case studies & examples

Day 2
8 am – Noon

Continental Breakfast & Breaks Provided

Your Social Media Program

  • Define your social media plan
  • Social media channel selection
  • Integrate into your current marketing program

Creating Your Social Media Strategy

·        Write your social media strategy

·        Define the tactics

·        Social media in an integrated marketing program

Putting It All Together

·        Social media metrics & ROI

·        Implement your social media plan

Hotel Air Travel Rental Car Ground Transportation
Boot Camp Location:
Courtyard by Marriott Houston Galleria
2900 Sage Road
Houston, TX 77056
Phone: 1 713.622.3611
Fax: 1 713.622.3204
Website: http://www.marriott.com/hotels/travel/hougc-courtyard-houston-by-the-galleria/

When looking for a hotel with convenient access to everything Houston has to offer, you can always count on the Courtyard by Marriott Houston by the Galleria to exceed your expectations. Rising 15 stories into the skyline, this brand-new hotel provides contemporary, upscale lodging at surprisingly moderate rates. The new Courtyard by Marriott Houston Galleria is in the heart of Houston's best shopping district, as well as central to corporate offices for Bechtel, Schlumberger, Accenture, Capital One, Lucent Technologies, ExxonMobil, Shell, Chevron, Wachovia, and more. Located minutes from downtown, the George R. Brown Convention Center, Reliant Stadium, Minute Maid Park, the Toyota Center, and the Houston Museum District.

Rates: $109.00 single/double (plus applicable state & local taxes, currently 17%, which are subject to change without prior notice)

Please call 1 800.321.2211 & reference the American Marketing Association to make reservations. Rates are based on availability.

The cut-off date for reservations is April 29, 2010. After April 29, 2010, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received by 6:00 p.m. on the day of arrival.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Area Attractions, Events and Tourism
Please visit http://www.visithoustontexas.com/ for additional city information.  

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater/jacket.

 

 

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.  Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  
Directions & Transportation
George Bush Intercontinental/Houston Airport - IAH

Hotel direction: 27 miles SW

Driving Directions: South out of airport to Beltway 8, 3 miles to I-45 South, 10 miles to I-610      West, 10 miles to Westheimer exit, right 1/4 mile to Sage, right one block- on the right.           

Estimated taxi fare: $60.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)

IAH - After you claim your luggage, proceed to one of the SuperShuttle ticket counters, which are located at terminals A, B, C & D at the lower level baggage claim area.

Please visit http://www.supershuttle.com/Houston_airport_transfers.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).

Single Fare One-Way: $24.00 (subject to change without notice)

Houston/William P Hobby - HOU

Hotel direction: 16 miles NW

Driving Directions: I-45 North, 6 miles to Hwy. 288 South, 5 miles to Hwy. 59 South, 6 miles to I-610 north and exit at 8C-Westheimer. Left one mile Sage and left one block.

Estimated taxi fare: $50.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)

HOU - After you claim your luggage, proceed to the SuperShuttle ticket counter, which is located inside the baggage claim area on the lower level.

Please visit http://www.supershuttle.com/Houston_airport_transfers.aspx for more information or call 1 800 BLUE VAN (1 800.258.3826).

Single Fare One-Way: $23.00 (subject to change without notice) 

Parking at the Hotel
Self parking is available for $10.00 per day (subject to change without notice), includes in & out privileges.  Hourly rates are $2.00 per hour for up to 4 hours.

 

 Exhibitors and sponsors are not included in this event.
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