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Planning Boot Camp: Minneapolis, MN

1000 LaSalle Ave Terrence Murphy Hall Room 354
Minneapolis, MN 55403
3/15/2010 8:00 AM - 3/16/2010 12:00 PM


Details Schedule Registration Travel Exhibitors
The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. The Marketing Planning Boot Camp™, will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.

The Marketing Planning Boot Camp™ instructor will operate in a consultative mode with each small group to coach them on creating a unique high quality marketing plan for the case study company. On the second day, each team will present highlights of their plan to the full class and will receive constructive suggestions, critique, and feedback from the instructor. Upon completion of the Marketing Planning Boot Camp you will have the tools and the confidence to begin doing marketing planning in your own organization.

What You Will Learn:

  • Why a marketing plan must effectively fit in with the overall business planning process and how to ensure it does so.
  • What constitutes an effective marketing plan.
  • How to effectively create and apply:
    • A situation analysis
    • A competitor analysis
    • Marketing objectives
    • Market segmentation, target marketing, positioning, and marketing mix strategy approaches
    • Action plans
    • Appropriate metrics to monitor plan success
  • How to best articulate an executive report of the marketing plan orally and in writing

At the close of the Marketing Planning Boot Camp™ you will have a complete example of a marketing plan, along with resources that you can use as a process guide when you develop a marketing plan in your own work setting!

Who Should Attend

  • Persons who enjoy learning by doing
  • Individuals who have already completed the basic AMA Marketing Boot Camp™
  • Marketing professionals, business managers, entrepreneurs with a solid working understanding of marketing and who need to develop a marketing plan
  • Recent college graduates in marketing

About the Instructor

Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, FL, and also serves as Vice President for Strategic Marketing at Rollins College. He previously served on the faculties of Oklahoma State University, the University of South Florida, and Texas Christian University.  Greg has published over 40 refereed journal articles, with research centering on areas such as sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships. He is co-author of Sales Force Management 9th ed. (McGraw-Hill, 2009)

Day 1:
8 a.m. – 5 p.m.
Continental Breakfast, Lunch and Breaks provided

-Overview of marketing planning

    • Situation analysis
    • Competitor analysis
    • Marketing objectives
    • Market segmentation - target marketing, positioning, and marketing mix strategy approaches
    • Action plans
    • Plan metrics

-Group case assignment

Day 2:
8 am – noon
Continental Breakfast and Breaks provided
·         Group work on case assignment
·         Team presentations, critique, and discussion
·         Summary of learning
·         Your charge for the future

Due to the teamwork aspect of the Marketing Planning Boot Camp™, culminating in a summary presentation of the plans at the end, it is important that attendees plan to stay for the entire event.

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Location:
University of St. Thomas, Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall Room 354
Minneapolis, MN 55403
Phone: 1 651.962.5000
Website: http://www.stthomas.edu/campusmaps/mpls.asp

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Recommended Area Hotels

DoubleTree Guest Suites Minneapolis
1101 LaSalle Avenue
Minneapolis, MN 55403
Phone: 1 612.332.6800
http://www.minneapolisdoubletree.com/

Hilton Minneapolis
1001 Marquette Avenue South
Minneapolis, MN 55403-2440
Phone: 1 612.376.1000
http://www1.hilton.com/en_US/hi/hotel/MSPMHHH-Hilton-Minneapolis-Minnesota/index.do

Hyatt Regency Minneapolis
1300 Nicollet Mall
Minneapolis, MN 55403
Phone: 1 612.370.1234
http://minneapolis.hyatt.com/hyatt/hotels/index.jsp

Area Attractions, Events & Tourism
Please visit http://www.minneapolis.org/ for additional city information.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

Conference Cancellation Policy
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event

 

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.  Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  
Directions
FROM THE WEST
OPTION ONE: I-394 East to I-394 Downtown Exit
to 12th Street North (exit 9A); to LaSalle Avenue; turn
left (north) on LaSalle Avenue to 11th Street; turn left
(west) on 11th Street. The campus will be on yourright.

OPTION TWO: I-94 East to Downtown Exit to 4th
Street; take Fourth Street to First Avenue; turn right on
First Avenue to 10th Street; turn left on 10th Street to
LaSalle Avenue; turn right on LaSalle Avenue to 11th
Street; turn right on 11th Street. The campus will be
on your right.

FROM THE EAST
I-94 West to 11th Street Exit (exit 233A); turn left.
West on 11th Street to LaSalle Avenue (one block
past Nicollet Mall). Campus will be on your right.

FROM THE SOUTH
I-35W North to Downtown Exits to 11th Street / Grant
Street Exit (exit 16A); turn left. West on 11th Street to
LaSalle Avenue (one block past Nicollet Mall). Cross
LaSalle Avenue. Campus will be on your right.

FROM THE NORTH
I-35W South to West I-94. West on I-94 to
11th Street Exit. West on 11th Street to LaSalle
Avenue (one block past Nicollet Mall). Cross
LaSalle Avenue. Campus will be on your right.

FROM THE MINNEAPOLIS ST. PAUL INTERNATIONAL AIRPORT (MSP)
I-494 West to I-35W North. Downtown Exits to 11th
Street / Grant Street Exit (exit 16A); turn left. West on
11th Street to LaSalle Avenue (one block past Nicollet
Mall). Cross LaSalle Avenue. Campus will be on
your right.

Transportation
A taxi from the Minneapolis St. Paul International Airport is approximately $40.00 one-way.

Airport Shuttle Service (Operated by SuperShuttle)
Upon your arrival at the Minneapolis St. Paul International Airport:

Lindbergh (Main) Terminal - Please follow the signs stating "Hotel Shuttles and Scheduled Vans" to the "Ground Transportation Atrium.” The SuperShuttle service desk (open 24 hours a day, 7 days a week) is located in the center of the Atrium.

Hubert Humphrey Terminal - Proceed across the street to the transportation center. Use the phone at our SuperShuttle kiosk and you will be connected to the service desk. An agent will promptly arrange for your transportation. 

Please visit http://www.supershuttle.com/ for more information or call 1 800 BLUE VAN (1 800.258.3826).

Single Fare One-Way: $16.00 (subject to change without notice) 

For information on Minneapolis Metro Transit, please visit http://www.metrotransit.org/.

 Parking
There are numerous parking lots near campus.  The lot at Hennepin & 10th Street is connected to the University.  Area rates are approximately $17.00 per day.

Exhibitors and sponsors are not included in this event.

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