Marketers whose focus is business-to-business have always known that business is personal. The investment in creating strong relationships can result not only in loyal customers, but in shortened sales cycles built through trusted referrals.
B2B marketers are increasingly realizing that social media can help build interdependent customer/company communication strategies that lead to achieving business objectives. However, too many marketers are jumping into social media without a decisive plan or determining what constitutes success.
This in-depth entry-level Boot Camp will focus entirely on the unique opportunities and challenges that B2B marketers face integrating social media into their marketing strategies. In a real time social networking environment that incorporates case studies, examples and lessons learned, we will review social media tools/tactics and discuss their effectiveness. In addition, the Boot Camp will tie the tools and tactics back to marketing objectives and performance metrics.
Day One kicks off with understanding how the culture of social media directly influences your corporate culture and identify common reasons for internal resistance and obstacles. At the end of Day Two, you’ll leave with a framework that will lend itself to developing an integrated social media marketing plan that supports your objectives and goals.
Learning Objectives
- Creating a framework for a social media strategy that supports
business and marketing goals
- Determining how social media can be integrated into your
current and future marketing, communication, and customer
service strategies
- Understanding how to build and use social capital to grow your
customer base
- Developing a base of knowledge about the benefits and
limitations of social media tools/tactics
- Determining your social media “home”
- Determining your brand’s content direction
- Determining metrics that support your goals
- Understanding how (the people of) your brand can authentically
participate in and listen to the social conversations
- Understanding how to manage your digital reputation
- Understanding future trends in social media marketing and its
impact on business moving forward
Who Should Attend
This Boot Camp is designed to meet the needs of people involved in business-to-business marketing. The curriculum was created for those who consider themselves to be at entry level stages of how to incorporate social media to support their business (marketing, customer service, communications and sales) objectives and goals.