Summer Marketing Educators' Conference: Chicago

Chicago Marriott Downtown: 540 North Michigan Avenue
Chicago , Illinois 60611
8/7/2009 8:00 AM - 8/10/2009 5:00 PM

Details Schedule Registration Travel Exhibitors

Go to 2010 Summer Marketing Educators' Conference

2009 THEME
The Role of Marketing in Defining the Organization’s ‘Sustainability’ Goals

Recently, there has been an explosion of research activity in organizations and government related to sustainability and green initiatives. Much of this is a direct result of the rapid development that we are experiencing around the world as well as consumers realizing the importance of changing the way that they consume products and services so as to reduce our impact on the earth. Sustainability or sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Consider the decision to move your operations overseas because of the relatively inexpensive labor market - what are the sustainability issues that we face as a business? Are sustainability issues considered? If so, how are they considered? If not, why are they not considered? How are managers making these decisions using the guiding principle of "development that meets the needs of the present without compromising the ability of future generations to meet their own needs"? How can marketers be responsive to the needs of all stakeholders when operating in a global environment?

In order to effectively communicate organizations’ green commitments and technologies, companies must bridge the gap between technologies and marketing. Since a large majority of consumers’ link marketers’ social responsibility to their environmental behavior, sustainability must be integrated into an organization’s marketing strategy and mission. This is already evident in such areas as corporate branding (G.E. and EcoImagination), consumer boycotting (GM foods), cause-related marketing (Exxon providing mosquito netting in Central Africa), corporate communication (Toyota publishes annual Sustainability Reports), corporate social responsibility (creating positions of significance in company’s such as P&G’s VP of Corporate Sustainability), new technologies (hybrid, plug-in hybrid, and hydrogen cars), reputation/image (IBM launching a Eco Data Center), and corporate associations (green labeling).

Researchers have the opportunity to bring more focus and scholarly attention to the marketing of organizations as sustainable products or services. In addition to the traditional focus on product- or service
level marketing, researchers can have input into where the world is going in the 21st century. With this initiative in mind, the 2009 AMA Summer Marketing Educators' Conference is appropriately entitled 'The Role of Marketing in Defining the Organization's Sustainability Goals'.

SMEC 2009 Co-Chairs

Michael Kamins is Professor and Area Head of Marketing at the Harriman School of Business at Stony Brook University (SUNY). He received his PHD from NYU and his MBA and BBA from Bernard M. Baruch College of the City University of New York. Dr. Kamins' research interests include on-line auction bidding behavior, brand and human personality congruence, price bundling as well as the study of rumor. He has published over 50 articles in publications such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology and the Journal of the Academy of Marketing Science. Dr. Kamins has consulted for such companies as Pinkberry, AT&T, BancOne, American Express and such individuals as Muhammad Ali, Bill Medley, the Doors, and Kareem Abdul Jabbar.

Ingrid M. Martin is Professor of Marketing at California State University, Long Beach, California. Her research focuses on public policy questions related to how consumers use warnings, disclosures, and other types of risk information in the context of product use, natural disasters, and marketing communication. She has published in Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Risk Analysis, Journal of Public Policy & Marketing and others. She is on the editorial review board of the Journal of the Academy of Marketing Science.

MORE INFORMATION

Summer Ed 2009 PROGRAM

Doctoral SIG Pre Conference Symposium

Enjoy Chicago, while Learning in Chicago!
Click on the links below for information on places to eat, neighborhoods to visit, and many other fun things to do in Chicago.

Dine in the City of Neighborhoods

One-Stop Shop to Fun in Chicago

Hotel Air Travel Rental Car Ground Transportation

Enjoy Chicago!
Click on the links below for information on places to eat, neighborhoods to visit, and many other fun things to do in Chicago.

Dine in the City of Neighborhoods

One-Stop Shop to Fun in Chicago

Chicago Marriott Downtown
540 North Michigan Avenue
Chicago, IL 60611
www.marriott.com

$189 single/double (plus applicable taxes). $20 for each additional person.

Delight in a revitalized downtown Chicago hotel fresh from a multi-million dollar transformation, boasting contemporary surroundings and sophisticated amenities at the Marriott Downtown Chicago Magnificent Mile Hotel. Situated on Michigan Avenue's Magnificent Mile among world-class shopping, restaurants, and entertainment, this luxurious Chicago, Illinois hotel is within walking distance to the Windy City's top attractions, including Navy Pier, American Girl Place, Shedd Aquarium, Millennium Park, Theater and Museum Districts. Stylish Chicago hotel rooms offer chic upgrades including flat screen TVs, Marriott's Revive® bedding, and ergonomic chairs with sleek, modern desks. Experience the remarkable revival of a Chicago, Illinois hotel at the extraordinary and transformed Chicago Marriott Downtown.

Rates are available three days prior and three days after the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Reservations:
http://www.marriott.com/hotels/travel/chidt?groupCode=amaamaa&app=resvlink&fromDate=8/2/09&toDate=8/13/09

The reservation cut-off date is Tuesday, July 7, 2009.
The AMA has negotiated special group rates for the AMA Summer Marketing Educators’ Conference. You must make your hotel reservations by July 7, 2009 and properly identify yourself to qualify for the special group rate. After July 7, 2009,the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold your reservation. Your deposit will confirm your reservation and upon check-in, will be applied to your first night of your reserved stay. Cancellations made less than 72 hours prior to arrival and no-shows will forfeit the initial deposit.

Check in time is 4:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

DESTINATION CITY: ORD Chicago, IL

Group travel discounts on American Airlines include:

·   5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number below:

·   AN# A5189AD

Now Book your Discount Fares Directly Online
To take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple! After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in A5189AD.

Go directly to www.aa.com to book your flights.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1-800-433-1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above. Reservations for the hearing and speech impaired are also available at 1-800-543-1586. There is a $20.00USD reservations service fee for tickets issued through AA reservations, and a $30.00USD ticketing fee for tickets issued at the airport.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards. Enroll online at www.aa.com.

*Seats are limited. American Airlines, American Eagle, AmericanConnection, American Airlines Group & Meeting
Travel and AAdvantage are marks of American Airlines, Inc. American Eagle and AmericanConnection are American’s regional airlineaffiliates. AmericanConnection service is operated by one of the following independent carriers: Trans States Airlines, Inc.,Chautauqua Airlines, Inc., or Corporate Airlines, Inc. American reserves the right to change AAdvantage rules and regulations at any time and to end the AAdvantage program with six months notice.

Rental Car

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please call
1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

To reserve a car online, please use the Avis conference link:

http://www.avis.com/AvisWeb/html/meetings/go2.html?AWD=D098599&NAME=American+Marketing+Association&FDATE=01012009&TDATE=12312009&LOCATION=Various&EVENT=1

Parking at the Hotel
Valet Parking – Available at the Marriott Hotel
(Located on Rush Street between Grand Avenue & Ohio Street)
0 to 6 Hours - $32.00
6 to 24 Hours - $48.00

Row Self Park
(312) 986-3390
50 East Ohio Street
Located Northwest of the Hotel

Less than 20 Minutes              $ 5.00
20 Min. – 40 Min.                   $10.00
40 Min. – 1 Hr. 40 Min.          $16.00
1 Hr. 40 Min. – 2 Hrs.             $20.00
2 Hrs. – 2 Hrs. 40 Min.           $22.00
2 Hrs. 40 Min. – 3 Hrs.           $26.00
3 Hrs. – 6 Hrs.                         $28.00
6 Hrs. – 9 Hrs.                         $30.00
9 Hrs. – 24 Hrs.                       $36.00

Early Morning Special $16.00
(M-F in between 5am-10am out by 7pm)

Marriott Validation $32.00
(With in & out privileges)

Lost tickets pays MAXIMUM rate of $48.00 per day.
*rates are subject to change

North Bridge Self Park
(312) 294-7000
10 East Grand Avenue
Located 1 Block West of the Hotel

Less than 20 Minutes              $ 6.00
20 Min. – 40 Min.                   $12.00
40 Min. – 1 Hr.                       $14.00
1 Hr. – 1 Hr 20 Min.               $18.00
1 Hr. 20 Min. – 1 Hrs. 40Min. $19.00
1 Hr. 40 Min. – 2 Hrs.             $21.00
2 Hrs. – 2 Hrs. 20Min.            $23.00
2 Hrs. 20 Min. – 2 Hrs. 40Min. $25.00
2 Hrs. 40 Min – 3 Hrs.            $27.00
3 Hrs. – 3 Hrs. 20 Min.           $28.00
3 Hrs. 20 Min. – 3 Hrs. 40 Min $30.00
3 Hrs. 40 Min. – 12 Hrs.         $33.00
12 Hrs. – 24 Hrs.                     $39.00

Early Morning Special $16.00
(M-F in between 5am-10am out by 7pm)

No Marriott Validation

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For information on exhibitor and sponsorship opportunities, please contact Lore Gil at 312.542.9033 or lgil@ama.org.

To access the exhibitor manual, please use the following link:

http://marketing.ges.com/kits/71/0908/02804/

Sponsor:

Awards Luncheon

Pearson Education

www.pearsonhighered.com/marketing

Exhibitors:

Aplia
www.aplia.com

Kelmscott Communications
www.kelmscottcommunications.com

LINKS-simulations.com
www.LINKS-simulations.com

Marketplace-simulation
www.marketplace-simulation.com

McGraw-Hill/Irwin
www.mhhe.com

Miller Heiman, Inc.
www.millerheiman.com/highered

PPAI (Promotional Products Association International)
www.promoideas.org

Racom Books/International Journal of Integrated Marketing Communications

www.racomboks.com

South-Western Cengage Learning
www.cengage.com

StratX Simulations
www.stratxsimulations.com

Taylor & Francis/Routledge

www.taylorandfrancis.com

uVizz

www.uVizz.com

Wessex, Inc.
www.axcesscapon.com

Resource Table:

John Wiley & Sons, Inc.
www.wiley.com

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