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2009 Nonprofit Marketing Conference: Chicago 

 
Chicago  , Illinois   
7/15/2009 8:00 AM  - 7/17/2009 12:00 PM 


Details Schedule Registration Travel Exhibitors

Nonprofit Marketing Conference Final Program

NPMC 2009 THEME: Thriving in Times of Change 

CHANGE is the watchword for 2009: From the challenge of the current economy to the shifting demographics of our donors to the plethora of new ways to reach and engage volunteers in life-long relationships.

While some organizations will struggle for survival, those nonprofits that embrace these changes and use them to innovate will not only survive but thrive.  

Join nonprofit marketing colleagues from across the country for three days of interactive sessions that will equip you to accomplish more with less, effectively motivate a multi-generational audience and harness the potential of low-cost interactive marketing tools.  

The 2009 NPMC will kick off with a keynote on what nonprofits can learn from the Obama campaign about creating a movement that bridged generations and mobilized millions of passionate supporters. The following two days will devote a half-day of strategy sessions and tactical workshops on each of three aspects (program sub-themes) of our changing world:

-Changing Audience: Multi-Generational Marketing
-Changing Channels: Interactive Marketing and Social Media
-Changing Economy: Doing More with Less

You will leave NPMC armed with the latest research insights, proven strategies and ready-to-use tools to broaden your reach, deepen your relationships and motivate your donors/volunteers to action even with the reduced resources that are a reality in the current economic environment.  

 Nonprofit Marketing Conference Podcast Series

Listen to important insights and take a peek into what you will learn at the 2009 Nonprofit Marketing Conference.  Stay tuned...more podcasts to come.
Podcast 1- Highlights of the Conference, Cynthia Round (Committee Chair), Executive Vice President, Brand Leadership, United Way of America
Podcast 2 - Nonprofit Insights from Inside the Online Presidential Campaign, Thomas Gensemer, Managing Partner, Blue State Digital
 Podcast 3 - Critical Success Factors for Nonprofits in Todays Economic Climate, Cynthia Currence, President, Currence & Associates

________________________________________________________

Advisory Board

Chairperson - Cynthia Round, Executive Vice President, Brand Leadership, United Way of America
Tom Abrahamson, Managing Director & Principal, Lipman Hearne, Inc. Minette (Meme) Drumwright, Professor of Advertising, University of Texas at Austin
Jay Aldous, Chief Marketing & Communications Officer, U.S. Fund for UNICEF
 Rachel Hutchisson, Director, Corporate Relations & Philanthropy, Blackbaud, Inc.
Alan R. Andreasen, Professor of Marketing, McDonough School of Business, Georgetown University A Dawn Lesh, President, A.Dawn Lesh International
Paula Oyer Berezin, President and Chief Strategist, Social Capital Partnerships
 Bill Novelli, President, AARP
Cynthia Currence, President & CEO, Currence & Associates, LLC
 Bill Toliver, Managing Director, The Matale Line

Conference Commitee

Casey Minix Bagnall, Formerly Strategic Partner Relations, American Red Cross National Headquarters
 Lisa L. Chernick, Executive Director, American Marketing Association Foundation
Kate Emanuel, SVP, Nonprofit & Government Affairs, The Ad Council Elaine Fogel, President & CMO, Solutions Marketing & Consulting LLC
Jessica Pohlonski Bannister, Program Manager, American Marketing Association
 John McIlquham, President, NPT Publishing Group, Inc.
Karen E. Bresson, CAE,
Assistant Executive Director, Marketing & Membership, Radiological Society of North America (RSNA)
 Jeff Terry, Director, Corporate Marketing, Population Services International (PSI)

Nonprofit Marketing Conference Final Program

PROGRAM THEMES
The NPMC 2009 Program has been strategically designed through a thematic approach. The Program has an over-arching theme, and three sub-themes that serve as pillars. These themes are heavily interwoven throughout the program. Each half-day is allocated to one of the four themes. The color-coding provides a streamlined visual flow.

NPMC Over-Arching Theme:
Thriving in Times of Change  

NPMC Sub-Themes:
-Changing Audience: Multi-Generational Marketing
-Changing Channels: Interactive Marketing and Social Media
-Changing Economy: Doing More with Less


WEDNESDAY, JULY 15, 2009
07:30 AM - 08:00 AM                   
Tutorial Registration                                                             

10:00 AM – 06:15 PM                          
Conference Registration                                                    

12:00 PM – 06:15 PM                           
Exhibit Hall Open                                                

Tutorial B:
Session Title: TELL YOUR STORY: Essential Tools for Communicating in Tough Times
Facilitator: Venetia Hands, Partner, Director of Research and Organization Development, ClearAgenda

Tutorial C:
Session Title: Marketing from the Inside Out:  Engaging Employees for Strategic Advantage
Facilitator: Sybil F. Stershic, President, Quality Service Marketing and Author of “Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care”

12:00 PM - 01:15 PM                           
Lunch on Own

12:00 PM – 12:45 PM                           
FREE COACHING SESSIONS
First-Come, First Serve. Sign-Up Available Upon On-Site Check-In

01:15 PM – 01:30 PM                           
CONFERENCE COMMENCEMENT
Thriving in a Changing World
Chairperson’s Introduction
Cynthia Round, Executive Vice President, Brand, United Way of America

01:30 PM – 02:30 PM                           
1.0  Opening Keynote Presentation
Session Title: Lessons of Victory: How to Make Online Campaigning Work for your Organization
Speakers: Thomas Gensemer, Managing Partner, Blue State Digital

02:30 PM – 03:00 PM                           
Break

03:00 PM – 04:45PM                            
1.1 Hands-On Workshop: Applying the Lessons-Learned
Session Title: Making the 'Ask': Online Campaigns 101
Speakers: Thomas Gensemer, Managing Partner, Blue State Digital and Rich Mintz, Vice President, Strategy, Blue State Digital

04:45 PM – 06:15 PM                           
NPMC 2009 Welcome Reception     


THURSDAY, JULY 16, 2009

08:00 AM – 09:00 AM                          
Continental Breakfast

08:00 AM – 07:00 PM                          
Registration & Exhibit Hall Open

08:00 AM – 08:45 AM                          
FREE COACHING SESSIONS
First-Come, First Serve. Sign-Up Available Upon On-Site Check-In

09:00 AM – 10:00 AM                          
2.0   Executive Keynote Session
Session Title: Multi-Generational Research Insights
Speaker: J. Walker Smith, Executive Vice Chairman and President, Yankelovich MONITOR

10:00 AM – 10:45 AM                          
Break

10:10 AM – 10:40 AM                          
AMA Nonprofit SIG Orientation
Host: Elaine Fogel, Chair, AMA Nonprofit SIG

10:45 AM – 12:15 PM                          
2.1 Case Study Presentation
Session Title: Broadening the Base: Building Mult-Generational Relevance
Speaker: Emilio Pardo, Chief Brand Officer, AARP

2.2 Interactive Panel Discussion       
Session Title: Creating Lifetime Value & Loyalty
Moderator: Meme Drumright, Associate Professor, Department of Advertising, College of Communication, University of Texas - Austin
Panelists: Jan Albus, Executive Director, Variety the Children’s Charity of St. Louis, Angela Geiger, Chief Strategy Officer, National Alzheimer’s Association, Carrie Heinonen, Vice President, Marketing & Public Affairs, The Art Institute of Chicago,

12:30 PM – 02:00 PM                           
AMA Foundation Awards Lunch and Presentation

02:00 PM – 03:30 PM                           
2.3  Interactive Panel Discussion
Session Title: What you Need to Know about Social Media & Blogging
Moderator:  Kate Emanuel, Moderator, SVP, Nonprofit & Government Affairs, The Ad Council
Panelists: Megan Danielson, Team Manager of Google Midwest Travel, Google, Robert Lalasz, Associate Director of Digital Marketing for the Nature Conservancy Alex Nelson, Interactive Strategist, Home Front Communications, Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital

03:30 PM – 04:00 PM                           
Break

04:00 PM – 05:30 PM                           
2.5 Hands-On Workshop: Bring Your Laptops…It’s Truly Hands-On!
Session Title: Online Activism for Nonprofits of all Shapes and Sizes
Speaker: Joe Green, Co-Founder & President, Causes

05:30 PM - 07:00 PM                            
NPMC 2009 Evening Reception: Sponsored by the AMA Foundation



FRIDAY, JULY 17, 2009

08:00 AM – 08:30 AM                          
Continental Breakfast

08:30 AM – 09:45 AM                          
3.0  Interactive Panel Discussion
Session Title: Three Unique Case Studies: Doing More with Less
Moderator:  Jay Aldous, Chief Marketing and Communication Officer, US Fund for UNICEF
CASE 1: Best Friends Animal Society: Something from Nothing
Panelist: Julie Castle, Director, Community Programs & Services, Best Friends Animal Society
CASE 2: Girl Impact
Panelist: Leanne Nicholle, Co-Founder, girl !mpact Youth Empowerment Inc.
CASE 3: UNICEF Tap Project
Panelist: Ryutaro Mizuno, Asst Marketing Director, US Fund for UNICEF

09:45 AM – 10:00 AM                          
Break

10:00 AM – 11:00 AM                          
3.1 Interactive Session
Session Title: Cause Marketing: How to Leverage Business and Consumer Relationships for your Mission
Speaker/Facilitator: Kurt Aschermann, Chief Operating Officer, Charity Partners

This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation
Hyatt Regency Chicago
151 East Wacker Dr.
Chicago, IL 60601
Phone: 1.312.565.1234
Fax: 1 .312.239.4414
Reservations: 1.888.421.1442
Hotel Website: www.chicagohyatt.com

$193.00 Single/Double occupancy per night (applicable taxes, currently 15.4%)

Rates are available three days prior and post of the meeting dates, based on availability. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=150916

The reservation cut-off date is Wednesday, June 17, 2009

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