Nonprofit Marketing Conference Final Program
PROGRAM THEMES
The NPMC 2009 Program has been strategically designed through a thematic approach. The Program has an over-arching theme, and three sub-themes that serve as pillars. These themes are heavily interwoven throughout the program. Each half-day is allocated to one of the four themes. The color-coding provides a streamlined visual flow.
NPMC Over-Arching Theme:
Thriving in Times of Change
NPMC Sub-Themes:
-Changing Audience: Multi-Generational Marketing
-Changing Channels: Interactive Marketing and Social Media
-Changing Economy: Doing More with Less
WEDNESDAY, JULY 15, 2009
07:30 AM - 08:00 AM
Tutorial Registration
10:00 AM – 06:15 PM
Conference Registration
12:00 PM – 06:15 PM
Exhibit Hall Open
Tutorial B:
Session Title: TELL YOUR STORY: Essential Tools for Communicating in Tough Times
Facilitator: Venetia Hands, Partner, Director of Research and Organization Development, ClearAgenda
Tutorial C:
Session Title: Marketing from the Inside Out: Engaging Employees for Strategic Advantage
Facilitator: Sybil F. Stershic, President, Quality Service Marketing and Author of “Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care”
12:00 PM - 01:15 PM
Lunch on Own
12:00 PM – 12:45 PM
FREE COACHING SESSIONS
First-Come, First Serve. Sign-Up Available Upon On-Site Check-In
01:15 PM – 01:30 PM
CONFERENCE COMMENCEMENT
Thriving in a Changing World
Chairperson’s Introduction
Cynthia Round, Executive Vice President, Brand, United Way of America
01:30 PM – 02:30 PM
1.0 Opening Keynote Presentation
Session Title: Lessons of Victory: How to Make Online Campaigning Work for your Organization
Speakers: Thomas Gensemer, Managing Partner, Blue State Digital
02:30 PM – 03:00 PM
Break
03:00 PM – 04:45PM
1.1 Hands-On Workshop: Applying the Lessons-Learned
Session Title: Making the 'Ask': Online Campaigns 101
Speakers: Thomas Gensemer, Managing Partner, Blue State Digital and Rich Mintz, Vice President, Strategy, Blue State Digital
04:45 PM – 06:15 PM
NPMC 2009 Welcome Reception
THURSDAY, JULY 16, 2009
08:00 AM – 09:00 AM
Continental Breakfast
08:00 AM – 07:00 PM
Registration & Exhibit Hall Open
08:00 AM – 08:45 AM
FREE COACHING SESSIONS
First-Come, First Serve. Sign-Up Available Upon On-Site Check-In
09:00 AM – 10:00 AM
2.0 Executive Keynote Session
Session Title: Multi-Generational Research Insights
Speaker: J. Walker Smith, Executive Vice Chairman and President, Yankelovich MONITOR
10:00 AM – 10:45 AM
Break
10:10 AM – 10:40 AM
AMA Nonprofit SIG Orientation
Host: Elaine Fogel, Chair, AMA Nonprofit SIG
10:45 AM – 12:15 PM
2.1 Case Study Presentation
Session Title: Broadening the Base: Building Mult-Generational Relevance
Speaker: Emilio Pardo, Chief Brand Officer, AARP
2.2 Interactive Panel Discussion
Session Title: Creating Lifetime Value & Loyalty
Moderator: Meme Drumright, Associate Professor, Department of Advertising, College of Communication, University of Texas - Austin
Panelists: Jan Albus, Executive Director, Variety the Children’s Charity of St. Louis, Angela Geiger, Chief Strategy Officer, National Alzheimer’s Association, Carrie Heinonen, Vice President, Marketing & Public Affairs, The Art Institute of Chicago,
12:30 PM – 02:00 PM
AMA Foundation Awards Lunch and Presentation
02:00 PM – 03:30 PM
2.3 Interactive Panel Discussion
Session Title: What you Need to Know about Social Media & Blogging
Moderator: Kate Emanuel, Moderator, SVP, Nonprofit & Government Affairs, The Ad Council
Panelists: Megan Danielson, Team Manager of Google Midwest Travel, Google, Robert Lalasz, Associate Director of Digital Marketing for the Nature Conservancy Alex Nelson, Interactive Strategist, Home Front Communications, Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
03:30 PM – 04:00 PM
Break
04:00 PM – 05:30 PM
2.5 Hands-On Workshop: Bring Your Laptops…It’s Truly Hands-On!
Session Title: Online Activism for Nonprofits of all Shapes and Sizes
Speaker: Joe Green, Co-Founder & President, Causes
05:30 PM - 07:00 PM
NPMC 2009 Evening Reception: Sponsored by the AMA Foundation
FRIDAY, JULY 17, 2009
08:00 AM – 08:30 AM
Continental Breakfast
08:30 AM – 09:45 AM
3.0 Interactive Panel Discussion
Session Title: Three Unique Case Studies: Doing More with Less
Moderator: Jay Aldous, Chief Marketing and Communication Officer, US Fund for UNICEF
CASE 1: Best Friends Animal Society: Something from Nothing
Panelist: Julie Castle, Director, Community Programs & Services, Best Friends Animal Society
CASE 2: Girl Impact
Panelist: Leanne Nicholle, Co-Founder, girl !mpact Youth Empowerment Inc.
CASE 3: UNICEF Tap Project
Panelist: Ryutaro Mizuno, Asst Marketing Director, US Fund for UNICEF
09:45 AM – 10:00 AM
Break
10:00 AM – 11:00 AM
3.1 Interactive Session
Session Title: Cause Marketing: How to Leverage Business and Consumer Relationships for your Mission
Speaker/Facilitator: Kurt Aschermann, Chief Operating Officer, Charity Partners