2009 Nonprofit Marketing Conference: Chicago

Hyatt Regency Chicago: 151 East Wacker Dr.
Chicago , Illinois 60601
7/15/2009 8:00 AM - 7/17/2009 12:00 PM

Details Schedule Registration Travel Exhibitors

Register Now and Save on These Special Offers:

Early bird registration rate is in effect until the conference date.

Conference attendees Take $100 off your hotel stay

A Group Discount is available at the Early Bird registration rate for the first person and $395 for each additional person attending from your organization. Speak with our customer service department to register at 800.262.1150

Nonprofit Marketing Conference Final Program

NPMC 2009 THEME: Thriving in Times of Change

CHANGE is the watchword for 2009: From the challenge of the current economy to the shifting demographics of our donors to the plethora of new ways to reach and engage volunteers in life-long relationships.

While some organizations will struggle for survival, those nonprofits that embrace these changes and use them to innovate will not only survive but thrive.

Join nonprofit marketing colleagues from across the country for three days of interactive sessions that will equip you to accomplish more with less, effectively motivate a multi-generational audience and harness the potential of low-cost interactive marketing tools.

The 2009 NPMC will kick off with a keynote on what nonprofits can learn from the Obama campaign about creating a movement that bridged generations and mobilized millions of passionate supporters. The following two days will devote a half-day of strategy sessions and tactical workshops on each of three aspects (program sub-themes) of our changing world:

-Changing Audience: Multi-Generational Marketing
-Changing Channels: Interactive Marketing and Social Media
-Changing Economy: Doing More with Less

You will leave NPMC armed with the latest research insights, proven strategies and ready-to-use tools to broaden your reach, deepen your relationships and motivate your donors/volunteers to action even with the reduced resources that are a reality in the current economic environment.

Nonprofit Marketing Conference Podcast Series

Listen to important insights and take a peek into what you will learn at the 2009 Nonprofit Marketing Conference. Stay tuned...more podcasts to come.

Podcast 1- Highlights of the Conference, Cynthia Round (Committee Chair), Executive Vice President, Brand Leadership, United Way of America

Podcast 2 - Nonprofit Insights from Inside the Online Presidential Campaign, Thomas Gensemer, Managing Partner, Blue State Digital

Podcast 3 - Critical Success Factors for Nonprofits in Todays Economic Climate, Cynthia Currence, President, Currence & Associates

________________________________________________________

Advisory Board
Chairperson - Cynthia Round, Executive Vice President, Brand Leadership, United Way of America
Tom Abrahamson, Managing Director & Principal, Lipman Hearne, Inc.	Minette (Meme) Drumwright, Professor of Advertising, University of Texas at Austin
Jay Aldous, Chief Marketing & Communications Officer, U.S. Fund for UNICEF	Rachel Hutchisson, Director, Corporate Relations & Philanthropy, Blackbaud, Inc.
Alan R. Andreasen, Professor of Marketing, McDonough School of Business, Georgetown University	A Dawn Lesh, President, A.Dawn Lesh International
Paula Oyer Berezin, President and Chief Strategist, Social Capital Partnerships	Bill Novelli, President, AARP
Cynthia Currence, President & CEO, Currence & Associates, LLC	Bill Toliver, Managing Director, The Matale Line

Conference Commitee
Casey Minix Bagnall, Formerly Strategic Partner Relations, American Red Cross National Headquarters	Lisa L. Chernick, Executive Director, American Marketing Association Foundation
Kate Emanuel, SVP, Nonprofit & Government Affairs, The Ad Council	Elaine Fogel, President & CMO, Solutions Marketing & Consulting LLC
Jessica Pohlonski Bannister, Program Manager, American Marketing Association	John McIlquham, President, NPT Publishing Group, Inc.
Karen E. Bresson, CAE, Assistant Executive Director, Marketing & Membership, Radiological Society of North America (RSNA)	Jeff Terry, Director, Corporate Marketing, Population Services International (PSI)

Nonprofit Marketing Conference Final Program

PROGRAM THEMES
The NPMC 2009 Program has been strategically designed through a thematic approach. The Program has an over-arching theme, and three sub-themes that serve as pillars. These themes are heavily interwoven throughout the program. Each half-day is allocated to one of the four themes. The color-coding provides a streamlined visual flow.

NPMC Over-Arching Theme:
Thriving in Times of Change

NPMC Sub-Themes:
-Changing Audience: Multi-Generational Marketing
-Changing Channels: Interactive Marketing and Social Media
-Changing Economy: Doing More with Less

WEDNESDAY, JULY 15, 2009
07:30 AM - 08:00 AM
Tutorial Registration

10:00 AM – 06:15 PM
Conference Registration

12:00 PM – 06:15 PM
Exhibit Hall Open

Tutorial B:
Session Title: TELL YOUR STORY: Essential Tools for Communicating in Tough Times
Facilitator: Venetia Hands, Partner, Director of Research and Organization Development, ClearAgenda

Tutorial C:
Session Title: Marketing from the Inside Out: Engaging Employees for Strategic Advantage
Facilitator: Sybil F. Stershic, President, Quality Service Marketing and Author of “Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care”

12:00 PM - 01:15 PM
Lunch on Own

12:00 PM – 12:45 PM
FREE COACHING SESSIONS
First-Come, First Serve. Sign-Up Available Upon On-Site Check-In

01:15 PM – 01:30 PM
CONFERENCE COMMENCEMENT
Thriving in a Changing World
Chairperson’s Introduction
Cynthia Round, Executive Vice President, Brand, United Way of America

01:30 PM – 02:30 PM
1.0 Opening Keynote Presentation
Session Title: Lessons of Victory: How to Make Online Campaigning Work for your Organization
Speakers: Thomas Gensemer, Managing Partner, Blue State Digital

02:30 PM – 03:00 PM
Break

03:00 PM – 04:45PM
1.1 Hands-On Workshop: Applying the Lessons-Learned
Session Title: Making the 'Ask': Online Campaigns 101
Speakers: Thomas Gensemer, Managing Partner, Blue State Digital and Rich Mintz, Vice President, Strategy, Blue State Digital

04:45 PM – 06:15 PM
NPMC 2009 Welcome Reception

THURSDAY, JULY 16, 2009

08:00 AM – 09:00 AM
Continental Breakfast

08:00 AM – 07:00 PM
Registration & Exhibit Hall Open

08:00 AM – 08:45 AM
FREE COACHING SESSIONS
First-Come, First Serve. Sign-Up Available Upon On-Site Check-In

09:00 AM – 10:00 AM
2.0 Executive Keynote Session
Session Title: Multi-Generational Research Insights
Speaker: J. Walker Smith, Executive Vice Chairman and President, Yankelovich MONITOR

10:00 AM – 10:45 AM
Break

10:10 AM – 10:40 AM
AMA Nonprofit SIG Orientation
Host: Elaine Fogel, Chair, AMA Nonprofit SIG

10:45 AM – 12:15 PM
2.1 Case Study Presentation
Session Title: Broadening the Base: Building Mult-Generational Relevance
Speaker: Emilio Pardo, Chief Brand Officer, AARP

2.2 Interactive Panel Discussion
Session Title: Creating Lifetime Value & Loyalty
Moderator: Meme Drumright, Associate Professor, Department of Advertising, College of Communication, University of Texas - Austin
Panelists: Jan Albus, Executive Director, Variety the Children’s Charity of St. Louis, Angela Geiger, Chief Strategy Officer, National Alzheimer’s Association, Carrie Heinonen, Vice President, Marketing & Public Affairs, The Art Institute of Chicago,

12:30 PM – 02:00 PM
AMA Foundation Awards Lunch and Presentation

02:00 PM – 03:30 PM
2.3 Interactive Panel Discussion
Session Title: What you Need to Know about Social Media & Blogging
Moderator: Kate Emanuel, Moderator, SVP, Nonprofit & Government Affairs, The Ad Council
Panelists: Megan Danielson, Team Manager of Google Midwest Travel, Google, Robert Lalasz, Associate Director of Digital Marketing for the Nature Conservancy Alex Nelson, Interactive Strategist, Home Front Communications, Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital

03:30 PM – 04:00 PM
Break

04:00 PM – 05:30 PM
2.5 Hands-On Workshop: Bring Your Laptops…It’s Truly Hands-On!
Session Title: Online Activism for Nonprofits of all Shapes and Sizes
Speaker: Joe Green, Co-Founder & President, Causes

05:30 PM - 07:00 PM
NPMC 2009 Evening Reception: Sponsored by the AMA Foundation

FRIDAY, JULY 17, 2009

08:00 AM – 08:30 AM
Continental Breakfast

08:30 AM – 09:45 AM
3.0 Interactive Panel Discussion
Session Title: Three Unique Case Studies: Doing More with Less
Moderator: Jay Aldous, Chief Marketing and Communication Officer, US Fund for UNICEF
CASE 1: Best Friends Animal Society: Something from Nothing
Panelist: Julie Castle, Director, Community Programs & Services, Best Friends Animal Society
CASE 2: Girl Impact
Panelist: Leanne Nicholle, Co-Founder, girl !mpact Youth Empowerment Inc.
CASE 3: UNICEF Tap Project
Panelist: Ryutaro Mizuno, Asst Marketing Director, US Fund for UNICEF

09:45 AM – 10:00 AM
Break

10:00 AM – 11:00 AM
3.1 Interactive Session
Session Title: Cause Marketing: How to Leverage Business and Consumer Relationships for your Mission
Speaker/Facilitator: Kurt Aschermann, Chief Operating Officer, Charity Partners

Event Registration For:

Hyatt Regency Chicago: 151 East Wacker Dr.
Chicago, Illinois
7/15/2009 - 7/17/2009

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Non-Member Price	Member Price
$835.00	$595.00

Select Event Tutorials:

8:00 AM - 12:00 PM

C.Internal Marketing-Marketing from the Inside Out:Engaging Employees for

$320.00

$295.00

My Selected Tutorials:

Date	Time	Description	Non-Member $	Member $
		Base Price For The Event	$835.00	$595.00
Wednesday	8:00 AM - 12:00 PM	C.Internal Marketing-Marketing from the Inside Out:Engaging Employees for	$320.00	$295.00	remove
			$0.00	$0.00

Hotel Air Travel Rental Car Ground Transportation

Hyatt Regency Chicago
151 East Wacker Dr.
Chicago, IL 60601
Phone: 1.312.565.1234
Fax: 1 .312.239.4414
Reservations: 1.888.421.1442
Hotel Website: www.chicagohyatt.com

$193.00 Single/Double occupancy per night (applicable taxes, currently 15.4%)

Rates are available three days prior and post of the meeting dates, based on availability. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=150916

The reservation cut-off date is Wednesday, June 17, 2009

Group travel discounts on American Airlines include: 5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number below: AN# A2379AK

Now Book your Discount Faires Directly Online
To take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple! After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in A2379AK.

Go directly to www.aa.com to book your flights.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1-800-433-1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above. Reservations for the hearing and speech impaired are also available at 1-800-543-1586. There is a $20.00USD reservations service fee for tickets issued through AA reservations, and a $30.00USD ticketing fee for tickets issued at the airport.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards. Enroll online at www.aa.com

*Seats are limited. American Airlines, American Eagle, AmericanConnection, American Airlines Group & Meeting Travel and AAdvantage are marks of American Airlines, Inc. American Eagle and AmericanConnection are American’s regional airline affiliates. AmericanConnection service is operated by one of the following independent carriers: Trans States Airlines, Inc., Chautauqua Airlines, Inc., or Corporate Airlines, Inc. American reserves the right to change AAdvantage rules and regulations at any time and to end the AAdvantage program with six months notice.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please call 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

To reserve a car online, please use the Avis conference link:

http://www.avis.com/AvisWeb/html/meetings/go2.html?AWD=D098599&NAME=American+Marketing+Association&FDATE=01012009&TDATE=12312009&LOCATION=Various&EVENT=1

Directions

From O'Hare International Airport:
Take Kennedy Expressway (I-90/94) East to Ohio St exit. Proceed on Ohio to State St and turn right. Turn left at Wacker Drive. Hotel will be approx. 2 blocks on the right.

From Midway Airport:
Take Cicero Ave North to Stevenson Expressway (I-55) North. Exit at Dan Ryan Expressway (I-90/94) West. Exit at Washington St and proceed East to Michigan Ave. Turn left. Proceed North to Wacker Drive. Turn right. Hotel is one block on right.

Transportation
FROM O'HARE AIRPORT: (18 miles)

Shuttle
Service is available through GO Airport Express. Reservations are not required. Shuttle vans depart O’Hare Airport every 10-15 minutes. GO Airport Express ticket counters and loading zones for boarding the GO Airport Express van are at Door 1E, Door 2D, and Door 3F across from baggage claim on the Baggage Claim level. Please visit http://www.airportexpress.com/ for more information or call 1 888.284.3826.

O'Hare Shuttle fares (subject to change without notice):
Single Fare One-Way: $28.00 per person
Single Fare Round-Trip: $50.00 per person

Private Limo
Services can be arranged through the hotel Concierge at 1 312.565.1234 x4511.

Taxi
Approx $40.00 - $55.00

Train
$2.50 per person to and from O'Hare Airport (fare subject to change). Pick-up below baggage claim area (follow signs to C.T.A.). Take "L-Train" to Clark/Lake stop (approx. 7 blocks from hotel). Walk East on Lake to Stetson St, turn left Stetson St and walk 1 block to the hotel. Note: This method is not recommended if guest has more than 1 bag, as there are numerous escalators and turn styles. Guest can take a cab or walk from Clark/Lake stop.

FROM MIDWAY AIRPORT: (12 miles)
Shuttle
Service is available through GO Airport Express. Reservations are not required. Shuttle vans depart Midway Airport every 15 minutes. GO Airport Express ticket counter and loading zone is located at Door 3, lower level across from baggage claim. Please visit http://www.airportexpress.com/ for more information or call 1 888.284.3826.

Midway shuttle fares (subject to change without notice):
Single Fare One-Way: $23.00 per person
Single Fare Round-Trip: $40.00 per person

Taxi
Approx $30.00 - $45.00

Train
$2.50 per person to and from Midway Airport (fare subject to change). From the airport take the Orange Line to the State and Lake Street stop. Walk 1 block north to Wacker. Take a right on Wacker and the hotel is approximately 3 blocks.

Parking
HYATT PARKING
Hotel Parking is available (indoor valet) with in/out privileges. (6ft 8in clearance) The charges are as follows:

0-1 hr $22.00
1-3 hrs $28.00
3-5 hrs $36.00
5-24 hrs $48.00
Overnight - $48.00 with in/out privileges

NON-HYATT PARKING:
Monroe Street Parking (indoor/underground), 5 blocks South. They offer 24-hour parking with no in/out privileges. For extended period parking, call Monroe Street Parking at 1 312.616.0600.

* No motorcycle parking is allowed at the hotel. Guests driving motorcycles can park at the nearby Park Millennium Garage (1 312.946.0452), which offers 24-hour parking with no in/out privileges.

If you are interested in becoming an exhibitor or sponsor, please contact Lore Gil at lgil@ama.org or 312.542.9033.

Platinum Sponsors:

Blackbaud
www.blackbaud.com