Mplanet 2009: Orlando, FL

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1/26/2009 1:00 PM - 1/28/2009 5:00 PM

Details Schedule Registration Travel Exhibitors

This January, the New Marketsphere's leading thinkers will be together in one place. Where will you be?

Mplanet
Navigating the New Marketsphere

January 26-28, 2009
Orlando, FL

This is the can't miss marketing conference of the year. For a full agenda, topics and speakers, visit the official Mplanet 2009 website at www.mplanet2009.com.

Challenges of the New Marketsphere.

Whether you like it or not, we are all part of it. It’s a borderless planet of seismic changes occurring at warp speed, throwing a dizzying array of challenges at marketers:

New computing and communication platforms in a techno-driven, hyper-connected environment
Fragmented array of media and channels
Greater diversity of customers and emergence of new customer segments
Empowered customers with more information, more choices, more control
The rise of influential social networks, user-generated content and endorsement
More resistance to many traditional marketing tactics

The implications of the New Marketsphere are enormous for both B2B and B2C marketers. But the opportunities are equally big. At Mplanet, you can to take advantage of those opportunities and enhance the skills and knowledge you’ll need to succeed.

Keynote Speakers

The Marketing Story of the Year
Larry Grisolano, Sr. Communication Strategist, Obama Presidential Campaign

Getting Heard in a Sea of Information
Anne Mulcahy, Chairman & CEO, Xerox Corporation

Building Brands Across Borders
R.K. Krishna Kumar, Chairman, Tata Coffee Ltd.

Building Strategic Advantage in Global Markets
Mary Dillon, EVP and Global CMO, McDonald's

Making Your Brand Voice Heard
John Hayes, CMO, American Express

Retail as a Mass Medium
Stephen Quinn, EVP and CMO, Wal-Mart

The F ut ure Role of Marketing in the Organization
Dennis Dunlap, CEO, American Marketing Association

For a full agenda, topics and speakers, visit the official Mplanet 2009 website at www.mplanet2009.com

Don't Get Left Behind - Register Now

Registration Options

To register online, please click the "Registration" tab located above and follow instructions.

To register via mail or fax, please download the appropriate registration form and follow instructions.

For individual registations, download Form A
For group registration, download Form G.

To register via phone, please call AMA Customer Service at 1-800-AMA-1150.

Don't Go Alone - Special Discounted Group Rates

Questions and comments can be directed to AMA Customer Service at info@ama.org or 1-800-AMA-1150

MarketSphere is a registered trademark of MarketSphere Consulting, LLC, which is not affiliated with the AMA or the Mplanet Conference.

For full agenda, topics and speakers, visit the official Mplanet 2009 website at www.mplanet2009.com

Don't Go Alone - Special Discounted Group Rates

Preconference - Digital Marketing Lab - Download PDF
Mplanet Program Schedule - Download PDF

The core topic areas at Mplanet reflect key issues and opportunities facing B2B and B2C marketers as they navigate the New Marketsphere - "Brand Building in a Digital World", "Connecting with Empowered Customers", "Marketing Mix Decisions", "Global Marketing on a Borderless Planet".

Each day will offer a selection of keynote speakers, strategic forums with marketing leaders, drill-down discussions with subject experts. You can choose to cover higher level topics, go deeper on topics based on your interests and needs or take it all in.

Mplanet 2009 will be organized around four different program venues:

Perspectives & Insights
Top business leaders from leading companies provide their perspectives and share their experience on broad business topics such as leadership, strategy and innovation.

Strategic Forums
C-level leaders and marketing luminaries provide fresh insights and learning, best practices and case studies, and new research and future trends in core topic areas for B2B and B2C marketers. Large concurrent sessions use various program formats: podium-free presentations, panel discussions, roundtables, interviews and talk show.

Application Spotlights
Subject matter experts provide an in-depth look at new concepts, models, tools, innovations and solutions in core topic areas. Small group concurrent sessions with meaningful takeaways.

Discovery Center
Between podium-free presentations and deep-dive breakout sessions, you’ll hurry back to the epicenter for the American Marketing Association’s new thinking: the Mplanet Discovery Center. Designed to be the nucleus of Mplanet, the Discovery Center will be a place where attendees and presenters come together to experience a free flow of ideas.

This event has passed and unavailable for registration.

Hotel Air Travel Rental Car Ground Transportation

Rosen Shingle Creek Resort
Orlando, Florida
www.rosenshinglecreek.com

This resort is one of the largest full-service convention resorts in Central Florida. The 230-acre resort offers 1,500 guestrooms and suites. All guestrooms have a beautiful view of the golf course and feature a luxurious Creek Sleep Bed, two telephones, high-speed internet connections capabilities, 32” flat screen TVs with NXTV connectivity, in room lap top safes, plush robes and mini-refrigerators.

The resort offers an array of amenities, including The Spa at Shingle Creek, a full-service, 13,000-square-foot spa with nine treatment rooms and a state-of-the-art fitness center; an 18-hole, par 72 (7,228-yard) championship golf course (opened in 2003), ranked among the “Top 40 Best New Courses in the U.S.” by Golfweek magazine; four outdoor swimming pools; two lighted tennis courts; basketball; nature trails; fishing; a sand volleyball court; horse shoe pit and more.

Room Reservations

Request the American Marketing Association group rate over these dates for a discounted rate of $229 single/double (plus applicable taxes). If additional guests will be staying in your room a $20 charge may be applied to this rate. All rooms are subject to a lodging tax at 12.5%

Please contact the hotel reservations department at 1.866.996.6338 to make your own reservations or you can make your reservations on-line: Click here to reserve your room online.

Be sure to make your room reservation before Monday, January 5, 2009 to receive this discounted rate. Room reservation requests after this date will be made on a space and rate available basis only.

For more information on travel arrangements visit www.mplanet2009.com

Details coming soon

Orlando International Airport to Rosen Shingle Creek Resort

Orlando International Airport is located approximately 10 minutes or 11 miles from Rosen Shingle Creek.
Take the north exit from the airport onto the (the Beachline Expressway 528 West toward International Drive/Convention Center)

Take Beachline Expressway (528) Westbound to Exit #2, Universal Blvd/Orangewood
From the exit ramp, bear right onto Universal Blvd at the traffic light.
The entrance to Rosen Shingle Creek will be on the right side of Universal Blvd
There are two tolls (.50 cents and .75 cents)

Rosen Shingle Creek to Orlando International Airport

Leave the front entrance of the hotel
Turn left onto Universal Blvd.
Travel ¼ mile to the Beachline Expressway/528 East and make a right.
There are two tolls (.50 cents and .75 cents)

Shuttle Directions to/from Orlando International Airport

Airport Transportation via Mears is available – current pricing is as follows:

One Way Adult Fare $17.00
Round Trip Adult Fare $28.00
One Way Child Fare $13.00 (Ages 4-11)
Round Trip Child Fare $21.00

Reservations for airport shuttle are required and may be made directly through the Concierge.

For exhibitor and sponsorship details please visit the official Mplanet website at www.mplanet2009.com

If you are interested in becoming an exhibitor or sponsor for Mplanet 2009, please contact Lore Gil at lgil@ama.org or 312.542.9033

Sponsors:

Analytic Partners
www.analyticpartners.com

Analytic Partners is a pre-eminent independently-held global analytics firm specializing in highly customized, results-oriented analytics including marketing mix modeling, segmentation, predictive modeling, optimization, and loyalty analysis. Our analytics and value-added consulting enable deep marketing and selling insights that significantly improve sales and profit performance for clients around the world.

Aquent
www.aquent.com

Marketing and design professionals turn to Aquent to work with industry specialists and to utilize a broad range of marketing services. Since 1986, Aquent has helped talented individuals and countless organizations increase their marketing potential through staffing, consulting, outsourcing, technology, and training solutions. Visit aquent.com to learn more.

Asset Media
www.assetmedia.com

Asset Media is a new and vital resource for e-based solutions for major marketers. We drive true customer engagement through a unique, integrated, incentive-based process of applied knowledge that heightens the impact of a client's advertising campaign.

Our unique model employs the tactical application of interactive sources and online education courses, supported by adaptive testing, rewards and popular media.

Eastman Kodak Company
www.automation.kodak.com

Kodak is the world’s foremost imaging innovator, with sales of $10.3 billion in 2007, the company is committed to a digitally oriented growth strategy focused on helping people Make, Manage & Move Images & Information. Kodak Design2Launch Solutions offer a powerful workflow solution to simplify marketing process by enhancing productivity and increasing speed to market.

More information about Kodak (NYSE: EK) is available at www.automation.kodak.com

GfK Custom Research North America
www.gfkamerica.com

Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fifth largest market research company. GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading fact-based consultancies. By offering access to several of the world's largest databases combined with a full-range of ad-hoc research services, we deliver proven, state-of-the-art solutions developed from a 360° view of your market.

iProspect
www.iprospect.com

iProspect, the Original® Search Engine Marketing Firm, helps many of the world's most successful brands maximize their online marketing ROI through search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management, and other related services. iProspect can be contacted at 1-800-522-1152, interest@iprospect.com, or by visiting www.iprospect.com.

Maritz Research
www.maritzresearch.com

Maritz helps companies grow through a deep understanding of customers, channel partners, and employees. We employ sector-specific knowledge providing intelligence you can act on. Our marketing research designs help you understand the dynamics of customer choice, experience and loyalty. Specialists in: automotive, financial, hospitality, pharma, retail, technology, and telecommunications sectors.

Overtone
www.overtone-inc.com

Overtone delivers the strategic advantage of real-time customer intelligence to many of the world’s most innovative global enterprises. Going beyond conventional market research tools, Overtone’s software suite extracts actionable intelligence from unstructured customer-generated content. This scalable solution captures, analyzes and reports customer feedback in a simple-to-use, on-demand interference.

SAS
www.sas.com/crm

SAS® Customer Intelligence provides the most comprehensive suite of analytic marketing solutions that enable companies to make more accurate business decisions, improve performance and solve marketing challenges. SAS gives you THE POWER TO KNOW® by providing deeper customer insight, choreographing customer interactions and continuously improving marketing performance.

SAVO
www.neversellalone.com

SAVO is the industry-defining provider of sales enablement solutions, which maximize a sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. SAVO’s award-winning, on-demand application enables organizations to scale knowledge and expertise throughout an organization, share best practices of top sales performers, ramp new hires and leverage the best of an organization in time for every upcoming sales meeting.

TABLEAU SOFTWARE

www.tableausoftware.com

Tableau Software provides software applications for fast analytics and visualization. Data visualization enables marketing professionals to quickly gain insights and make discoveries from all types of data. Tableau allows marketers to dive deep into their data to quickly analyze campaign performance, conversion metrics, and easily determine ROI. Learn more: www.tableausoftware.com

Valpak
www.valpak.com

A leader in the direct marketing industry, Valpak is best known for delivering the familiar Blue Envelope and hosting the largest local coupon site – Valpak.com. Annually over 100 million consumers and 60,000 businesses use Valpak. Valpak can help you deliver cost-effective marketing messages to highly responsive consumers across North America.

Xerox Corporation
www.xerox.com

Xerox Corporation is a $17 billion technology and services enterprise that helps businesses deploy smart document management strategies and find better ways to work. Its intent is to constantly lead with innovative technologies, products and solutions that customers can depend upon to improve business results.

YAHOO

www.yahoo.com

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

Media Partners:

BtoB Magazine
www.BtoBonline.com

BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. In print, through e-mail and at BtoBonline.com, BtoB features new developments, case studies, industry rankings, and more. Read by 100,000 senior marketers, BtoB provides the information and analysis they need to develop a winning integrated marketing strategy.

Brandweek
www.brandweek.com

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports include Marketers of the Year, Next Generation Marketers (under 40), and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace.

Mplanet Premier Supplier:

eDOC Communications
www.edoccommunications.com

eDOC Communications continually meets and exceeds the expectations of every customer. eDOC delivers the highest quality in offset printing, digital variable printing, Multi-Channel marketing solutions, one to one marketing campaigns, personal URL (PURL) campaigns, on-demand printing, e-catalog ordering solutions, templating design capabilities, flexible bindery services, packaging solutions, mailing solutions and so much more…

Resource Exhibitor: