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Marketing Research Boot Camp: Washington DC 

Topaz Hotel: 1733 N Street, NW 
Washington , DC  20036 
4/2/2009 8:00 AM  - 4/3/2009 12:00 PM 

Details Schedule Registration Travel Exhibitors
This intense 1½ day training program focuses on the most critical elements of marketing research. It covers the technical aspects of the marketing research process such as sampling, questionnaire design and analysis. You will spend significant time exploring real life marketing challenges that organizations can address using proper research methods. Examples include evaluating key brand elements, new product development and customer segmentation. Most of all, you will leave Marketing Research Boot Camp® with highly usable information to take back and implement immediately.

Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!

What You Will Learn
• How marketing research works to help achieve strategic and tactical marketing goals
• Fundamentals of research including: 
- How to Initiate a Project, Including Developing Research Objectives and Setting Action Standards
- Translating information needs into research questions
- Questionnaire design
- Data collection methods
- Qualitative, quantitative, and experimental research methods
- Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians)
- Reporting, action planning and feedback loops

Who Should Attend

  • Marketing researchers new to the field
  • Seasoned marketers who need an introduction or refresher to marketing research, and
  • Marketing practitioners who interface with marketing research suppliers

Day 1
8am – 5pm|
Continental Breakfast, Lunch and Breaks provided

Day 2
8am – noon
Continental Breakfast and Breaks provided

The specific items covered in Day 1 and Day 2 are tailored to the needs of the attendees.

Additional Topics include.

-          Market Segmentation
-          Attitudes and Usage Studies
-          New Product Development
-          Product Design and Pricing

This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation
Hotel Information
Topaz Hotel
1733 N Street, NW
Washington, DC 20036
Phone: 1 202.393.3000
Fax: 1 202.785.9581
www.topazhotel.com

Discover a sensibility miles away from the traditional DC mindset at the Topaz Hotel. The Zen-like small Washington DC hotel is conveniently located on Embassy Row … just minutes from the business district, breathtaking monuments, and inspiring museums. Enjoy a short, one-block walk to the pulsing nightlife of Dupont Circle – an eclectic assortment of savory restaurants, cool lounges, and hot clubs. In addition, the White House is just seven blocks away and the Capitol less than a mile. An exotic gateway to the nation's capital, this sleek DC Dupont Circle hotel features unique accommodations in a hip, urban setting:

  • Just five miles from Reagan National Airport
  • Just 26 miles from Dulles Airport
  • High-speed Internet access
  • 27-inch color television
  • Honor bar, featuring eye masks, ear plugs, “enlighten-mints”, aromatherapy, and organic body products
  • Morning Power Hour, with refreshing energy drinks
  • Complimentary “Strike a Pose” in-room Yoga program
  • Reading materials, promoting well-being, including Prevention and Yoga magazines
  • Sumptuous down comforters
  • Graceful European linens
  • Plush terrycloth robes
  • Aveda bath amenities
  • Minibars, with soothing bath minerals
  • Automatic teapot, with exotic teas
  • Stereo CD player
  • Dual-line cordless speakerphone
  • Private voicemail
  • Alarm clocks, with soothing sound options such as rain, waterfalls, and ocean waves available
  • Complimentary newspaper
  • Check out: 12:00 pm
  • Check in: 3:00 pm

Rates: $229.00 single/double (plus applicable taxes, currently 14.5%, subject to change)

Please call 1 202.393.3000 & reference the American Marketing Association Marketing Research Bootcamp to make reservations.  Rates are based on availability.

The cut-off date for reservations is March 6, 2009.  After March 6, 2009, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room & tax credit card deposit.  The deposit is refundable if cancellation notice is received at least 48 hours prior to arrival. 

Guests checking out early may be assessed an early departure fee.  Upon check-in, please confirm your departure date.

DCA – Washington Ronald Reagan National Airport
Estimated taxi fare: $20.00 one-way

IAD - Washington Dulles International Airport
Estimated taxi fare: $60.00 one-way

BWI - Baltimore-Washington International Airport
Estimated taxi fare: $70.00 one-way

Super Shuttle provides transportation to & from the DC area airports.  Please call Super Shuttle at 1 800.BLUE VAN (258.3826) or 1 202.296.6662 to make reservations.  You can also visit the website for more information or to make reservations www.supershuttle.com.

Rates are approximately:
DCA - $14.00 one-way
IAD - $29.00 one-way
BWI - $35.00 one-way

Please try to make reservations 24-hours prior to your trip.  Rates are subject to change without notice.

From Points North: Take I-95 South to the Capital Beltway (I-95 / I-495 South) towards Annapolis/Richmond. Take 95 South to Route 50 West (Washington). Follow Route 50 West, and it will become New York Avenue. Stay on New York Avenue until you join Massachusetts Avenue. This will happen near 7th Street. Continue on Massachusetts Avenue. Follow Massachusetts through the tunnel (this is under Thomas Circle). You will then go through the next circle (Scott Circle) continuing on Massachusetts Avenue. Two blocks after Scott Circle, you will make a left onto 18th Street. Go one block, and turn left onto N Street. The Topaz Hotel will be halfway down the block, on the left-hand side of the street.

From Points South: Take I-95 North to I-395 North to the 14th Street Bridge. As the lanes split, follow signs to Route 1 North/14th Street as you are crossing the bridge. Route 1 becomes 14th Street. Continue on 14th Street until you get to I Street. Turn left onto I Street. Turn right onto 18th Street. After you cross M Street stay to your right. You will cross straight over a very large intersection (Connecticut Avenue). Stay to the right, and you will come to a small intersection (N Street). Turn right onto N Street. The Topaz Hotel will be halfway down the block, on the left-side of the street.

From Points East: Follow Route 50 West, and it will become New York Avenue. Stay on New York Avenue until you join Massachusetts Avenue. This will happen near 7th Street. This is a high traffic area, so please be careful. Continue on Massachusetts Avenue. Follow Massachusetts through the tunnel (this is under Thomas Circle). You will then go through the next circle (Scott Circle), continuing on Massachusetts Avenue. Two blocks after Scott Circle, you will make a left onto 18th Street. Go one block, and turn left onto N Street. The Topaz Hotel will be halfway down the block, on the left-side of the street.

From Points West: Take Route 66 East. Stay on 66 East, and you will go over the Theodore Roosevelt Bridge. As you cross the bridge, stay in the left lane, and take the "E" Street exit. Follow all signs for E Street. The Freeway will come to an end at a stop light. For reference, that light is 20th Street. Stay on E Street until you come to 18th Street. At 18th Street, make a left. After you cross M Street, stay to your right. You will cross straight over a very large intersection (Connecticut Avenue). Stay to the right, and you will come to a small intersection (N Street). Turn right onto N Street. The Topaz Hotel will be halfway down the block, on the left-side of the street.

Walking Directions from Washington DC's metro:

FROM DUPONT CIRCLE STATION

Topaz is a short walk from the Dupont Circle metro station. After exiting the station at the South Exit, make a right around the edge of Dupont Circle and take Massachusetts Ave. southeast. Turn right on 18th St for one block and then left on N St. Continue on N St. to the Topaz Hotel, between 17th St. and 18th St. About 3 blocks.

FROM UNION STATION
After exiting the station, continue northwest on Massachusetts Ave. Make a right at 7th St and a quick left at Mt Veron Pl. Here you will bear right to meet up with Massachusetts Ave again for .4 miles. Travel right around Thomas Circle and turn left on M St. Continue for .5 miles on M St and turn right on 18th St. Turn right on N St where Hotel Topaz is a few steps away. About 2.5 miles.

For information on the Metro, please visit www.wmata.com.

Parking
Valet parking is available at the hotel:

  • Day parking:                             $20.00
  • Overnight parking:                    $30.00
  • Over sized vehicle parking:        $45.00
  • Eco-friendly vehicles:                Complimentary    

Rates include in & out privileges & are subject to change without notice

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Area Attractions, Events & Tourism
Please visit www.washington.org for additional city information.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

 

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