“Regardless of industry, the ability to respond to competition is vital to sustainability in today’s current economic conditions. You will create core competitive analysis deliverables through ‘how-to’s’ for competing more effectively, and capitalizing on genuine opportunities for new business." Matt Kelly, Hot Topic Faculty Chair
Integrated Competitive Intelligence:
Building an Indispensable & Value-Added Marketing Department
As competition heightens and economic sustainability declines, Marketing executives are adopting the emerging approach of integrated competitive intelligence as a vital tool for improving their organization’s top-line. With this comes significant complexities and endeavors, including developing effective segmentation strategies, blending competitive insights with customer insights, building a blueprint for execution and many more.
The Integrated Competitive Intelligence: Building an Indispensable & Value-Added Marketing Department Briefing will offer a blend of highly-engaging and interactive sessions that will equip attending executives with the strategic insights, tools and methodologies needed to drive real value through effective Integrated Competitive Intelligence initiatives. Discussion points include: Effective strategies for segmenting the market; Blending competitive insights with customer insights; Leveraging the crawl, walk, run approach; Developing the right skills for effectively conducting competitive intelligence; Retooling the force; and Sustaining Marketing’s seat in the boardroom.
SAN FRANCISCO - JANUARY 15
BOSTON - FEBRUARY 12 - WILL NOT BE HELD
CHICAGO - MARCH 12