2009 Hispanic Marketing: Los Angeles

Los Angeles Marriott: 5855 West Century Boulevard
Los Angeles , CA 90045
5/14/2009 7:00 AM - 5/14/2009 5:00 PM

Details Schedule Registration Travel Exhibitors

Past Economic Trends Suggest Hispanics are Recession Aloof
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Register for AMA’s Hispanic Marketing Hot Topic Series today! Don’t miss this opportunity to learn how you can quickly position your company for growth and to potentially leapfrog your competition by devising a winning Hispanic marketing strategy

ABOUT THE SERIES
Over the last one hundred years, few groups have had as great an impact on the demography of the United States as Hispanics, with the most dramatic impact taking place over the last few decades. The Hispanic population of the United States is estimated to have reached 45.5 million – or 15 percent of the nation’s total population – making Hispanics the nation’s largest cultural segment. Looking beyond 2010, growth projections reflect double-digit proportions for every ten-year period between 2000 and 2050. Clearly, it can’t be denied that this significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century.

With a purchasing power estimated at $926.1 billion and increasing sophistication as consumers, the Hispanic Market is indisputably a critical segment of companies’ core consumer base and one that requires disciplined and holistic strategic integration for profit maximization.

In this Hispanic Marketing Hot Topic seminar, mid to senior-level decision makers from across industries will learn from the brightest minds in Corporate, Academia, Authors and Consultants. They will share their knowledge and perspectives on Hispanic marketing research, consumer insights and behavior, marketing best practices and overall Hispanic organizational strategies that are integrated, aligned and sustainable. This full day seminar goes beyond the tactics and will expose you to a higher level of thinking and understanding of what is required to create Hispanic market strategies that are include the entire organization, gain internal traction, are market relevant and achieve sustainable Hispanic market success.

If you are in charge of taking your company’s Hispanic market initiative to the next level, you can’t afford to miss this Seminar!

FACULTY
Terry Soto, CEO, About Marketing Solutions & Author 'Marketing to Hispanics: A Strategic Approach to Assessing & Planning Your Initiative' (Chairperson)

Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University
and Author of 'Hispanic Marketing: A Cultural Perspective'

Russell A. Bennett, Vice President, Latino Health Solutions, United Health Care

LOS ANGELES CASE STUDY
Mark Stockdale, Director, Hispanic Marketing, T-Mobile USA, Inc.

7:15–8:00 AM Registration & Continental Breakfast

8:00–8:15 PM CHAIRPERSON’S WELCOME: Program Overview

8:15–9:15 AM THE EVOLUTION OF HISPANIC MARKETING AND WHAT’S AHEAD: Implications for Corporate America
Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University

9:15–10:15 AM DEVELOPING THE BUSINESS STRATEGY - Reconciling Market Intelligence with Organizational Realities in a Strategy that is Uniquely Appropriate for Your Organization
Terry Soto, CEO, About Marketing Solutions

10:15–10:30 AM Break

10:30–11:30 AM CULTURALLY INFORMED STRATEGY BASED ON GROUNDED RESEARCH: - Properly Planned and Executed Market Research with U.S. Hispanics – From Groups to Segmentation
Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University

11:45–12:45 PM MARKET INTELLIGENCE DISCOVERY: The where, the how and the why of Macro, Industry and Competitive Intelligence for Hispanic Market Strategy Development
Terry Soto, CEO, About Marketing Solutions

12:45 - 1:45 PM Lunch

1:45 – 2:45 PM DISCOVERING WHAT YOU HAVE AND WHAT YOU DON’T - Assessing Your Organization’s Competencies and Readiness
Russell A. Bennett, Vice President Latino Health Solutions, United Health Care

3:00– 4:00 PM LEVERAGING WHAT YOU HAVE AND BUILDING WHAT YOU DON’T – Creating Internal Readiness, Competencies and Alignment
Russell A. Bennett, Vice President Latino Health Solutions, United Health Care

4:00 – 4:15 PM Break

4:15–5:15 PM Real World Case Study: MANAGING THE INTEGRATION OF THE STRATEGY – 360 Degree Hispanic Marketing
Mark Stockdale, Director, Hispanic Marketing, T-Mobile USA, Inc.

5:15 - 5:30 – CHAIRPERSON’S RECAP AND BRIEFING ADJOURNED

This event has passed and unavailable for registration.

Hotel Air Travel Rental Car Ground Transportation

Los Angeles Marriott Airport Hotel
5855 West Century Boulevard
Los Angeles, CA 90045
Telephone: 1 310.641.5700
Fax: 1 310.337.5358
Hotel Website: http://www.laxmarriott.com

Experience the impact of the $22M Marriott Los Angeles Airport hotel transformation! Complete guest room transformations includes the plush, Marriott REVIVE Bedding. The resort pool creates a stunning outdoor area for social events or a relaxing day in the sun at the Marriott Los Angeles Airport! Located just 2 blocks from LAX with complimentary airport shuttle service.

Rates: $179.00 single/double (plus applicable taxes, currently 14% and 15¢ tourism fee per room per night in effect at the time of check in)

Please call 1 800.228.9290 or 1 310.641.5700 & reference the American Marketing Association Hot Topic to make reservations. Rates are based on availability.

The cut-off date for reservations is April 16, 2009. After April 16, 2009, reservations will be accepted based on availability and at the prevailing rate. Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received by 6:00 p.m. on the day of arrival.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Rental Car Links
www.avis.com
www.budget.com
www.enterprise.com
www.hertz.com

Parking at the Hotel
Valet parking is available at the Hotel for $26.00 daily & includes in & out privileges.

Self parking is available for $22.00 daily. Rates are subject to change without notice.

Los Angeles International Airport - LAX
1 310.646.5252
Hotel direction: 0.2 mi E
Driving directions: Take Century Blvd East. Hotel is on the left.
Estimated taxi fare: $20.00 one-way

The Los Angeles Marriott Airport Hotel provides 24 hours complimentary shuttle service to and from the Los Angeles International Airport. The shuttle runs continuously every 10-15 minutes, depending on demand. Please go to the designated shuttle service pick-up area outside of baggage claim.

Burbank – Glendale – Pasadena - BUR
1 818.840.8840
Hotel direction: 20 mi NE
Driving directions: Take 101 Frwy West to 405 South. Exit Century Blvd. West.
Estimated taxi fare: $50.00 one-way

Long Beach – LGB
1 562.570.2600
Hotel direction: 20.0 mi SW
Driving directions: Take 405 North to 105 Frwy West, exit Sepulveda, go right to Century Blvd, East Ramp, continue 3 blocks, exit to Airport Blvd, turn left, then right into Hotel.
Estimated taxi fare: $50.00 one-way

Exhibitors and sponsors are not included in this event.

Events

2009 Hispanic Marketing: Los Angeles