TechnoMarketing: Boston

Batterymarch Conference Center, 60 Batterymarch St, 2nd Floor
Boston , MA 02110
1/29/2009 8:00 AM - 1/30/2009 5:00 PM

Details Schedule Registration Travel Exhibitors

TechnoMarketing is much more than using a few of the newest technology tools to improve your marketing. Real marketers need tools with techniques, strategy with execution and tactics with measurements to ensure accountability. This intensive, interactive two-day seminar will give attendees ample opportunities to apply the specifics of technologies and trends to the realities of their business.

The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest marketing vehicles such as social media, customer communities, blogs, RSS and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. This two-day course in using the latest marketing tools and technologies to reach today’s customers will take you from the defining basics to the planning and implementation stage. You will leave with a wealth of ideas and a proven framework for execution. Through interactive presentations and exercises, case examples from B2C, B2B, non-profit and higher education, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

Learning Objectives
• Increase knowledge of terminology surrounding the newest tech-centric marketing tools
• Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
• Identify which tech-centric marketing vehicles will work for your customer base and how to pair those with your existing marketing strategy
• Ability to execute a marketing campaign using the tools and techniques outlined in the course

Who Should Attend
• Sales and marketing executives of any size organization
• Marketing directors responsible for digital or integrated marketing strategy
• Anyone involved in customer-facing Internet initiatives with their company or clients
• Ad agency media directors looking for a competitive edge for clients

Prior Knowledge Required
Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing and online media is desired. A basic understanding of the various trends in marketing media will be helpful, but is not required.

About the Instructor
Dana VanDen Heuvel— An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

Day 1

Continental Breakfast 8:00 – 8:30 AM

Morning
Overview (Interactive)
• What are your expectations?
• What you will be able to do after the session?
• How to evaluate each TechnoMarketing tool for your organization

Defining Technomarketing
• What is TechnoMarketing and what does it mean to marketers?
• Trends, Cycles and Inflection Points: How we got to where we are.
• How does this change how we market now and in the future?
• Summary of topics in the two-day session.
• TechnoMarketing vs. traditional marketing—what’s changed?
• Participant Economy, Word of Mouth and Social Media—putting it all together

Word-of-Mouth Marketing and the Power of Consumer Generated Media (CGM)
• Success and failure with CGM, how do you know?
• Rules of engagement for CGM
• Achieving and measuring success

Lunch

Afternoon
Mining the Social Media Space for Customer Intelligence
• Expanding your customer understanding through social media
• Understand the conversation taking place about your brand

Interactive: Social Media Customer Intelligence Research Exercise Customer Community & Online Social Media
• Reaching customers in social networks
• Success stories from MySpace, LinkedIn and the social space
• Uncommon examples of exemplar customer communities

Interactive: Jumpstart Your Own Customer Community Online Video and the Remix Culture
• Why online video is so powerful
• Growth in online video and video campaigns
• How companies are succeeding and failing
• Keys to jumpstarting your online video efforts

End of Day Wrap-Up, Key Learnings and Intro to Day 2

Day 2

Continental Breakfast 8:00 – 8:30 AM

Morning
Quick Review of Day 1 Material How to Really Use Blogs, Podcasts and RSS in your Company
• Integrate these tools into your existing marketing
• Case examples of success from the Fortune 1000
• Achieving and measuring success

Interactive: Blogging Case Study Emerging Technomarketing Tools and How to Use Them Successfully
• Widgets and desktop real estate
• Mobile marketing
• Additional TechnoMarketing topics

Lunch

Afternoon
Technomarketing and the Marketing Mix
• Integrating traditional marketing plans and TechnoMarketing
• Target marketing and TechnoMarketing – where to find your customers

Putting Technomarketing into Play in Your Organization
• Quantify the value of the top opportunities
• Familiarize with the resource list of vendors, assistive tools and directories and those things which can jumpstart TechnoMarketing campaigns
• Keeping the momentum and overcoming barriers: tactics to ensure that you can achieve maximum results from this seminar

Taking it Back to the Job, Homework, Wrap-up and Review

This event has passed and unavailable for registration.

Hotel Air Travel Rental Car Ground Transportation

The Batterymarch Conference Center
60 Batterymarch St., 2nd Floor
Boston, MA 02110
www.batterymarchmeet.com
Phone: 1 617.556.8000
Fax: 1 617.556.9901

The Batterymarch conference center is located in the heart of Boston's financial district. Batterymarch is a block away from the Boston Harbor, Quincy Market, Faneuil Hall, Downtown Crossing & many historic sites.

Hotel Information
Hilton Boston Financial District
(Formerly the Wyndham Boston)
89 Broad Street
Boston, Massachusetts 02110
Phone: 1 617.556.0006
Hotel Fax: 1 617.556.0053
Reservations: 1 800.HILTONS
www.hilton.com

Built in 1928 as Boston, Massachusetts' first skyscraper, the historic Hilton Boston Financial District hotel is the ideal blend of old & new. A stylish renovation brought new luster to the 1920's intimate art deco décor - & added a host of modern comforts & conveniences.

Please note: The Batterymarch Conference Center & the Hilton Boston Financial District share the same building with different addresses. Batterymarch Conference Center is located at 60 Batterymarch Street & the Hilton is located at 89 Broad Street.

Please mention you will be attending a meeting at the Batterymarch Conference Center and ask for the Batterymarch Corporate rate. Special Rates are based on availability.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Conference Attire
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater/jacket.

Area Attractions, Events and Tourism
http://www.bostonusa.com/

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Rental Car Information:
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

Directions
From Logan International Airport
Follow the signs to the Ted Williams Tunnel (toll $3.00). Once in the tunnel take Exit 25 — South Boston. Stay left off the exit and go straight through the 1st set of traffic lights. Turn left at the next set of traffic lights onto Seaport Blvd. Follow Seaport Blvd. across the bridge and turn right onto Atlantic Ave. Turn left at the 2nd set of traffic lights and quickly bear right onto India Street. After one block turn left onto Custom House Street. At the end of Custom House Street turn left onto Broad Street. The Batterymarch Conference Center/Hilton is immediately on your right at the 89 Broad Street entrance.

Shuttle Service
The Hotel is located 3 miles from Boston Logan International Airport & the trip takes approx. 20 minutes depending on time of day & traffic. There are numerous Airport Shuttle Companies that service the Downtown Boston area:

Ace American
800.517.2281

City Transportation
617.561.9000

Easy Transportation
617.445.1107

J.C. Transportation Inc.
781.598.3433
800.517.2281
http://www.jctransportationshuttle.com

Logan/Boston Hotel Shuttle
617.561.9500
877.315.4700

Star Shuttle Inc
617.230.6005

Fares are approx. $14.50/each way per person (fares are subject to change without notice).

Taxicabs
A taxicab will cost approximately $30.00-$35.00 from Boston Logan International Airport (depending on time of day & traffic).

Parking
Valet parking is available at the Hilton for $38.00 overnight with in & out privileges. Self-parking is not available. Rates are subject to change without notice. Several independent parking garages are within the area.

Exhibitors and sponsors are not included in this event.

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TechnoMarketing: Boston