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TechnoMarketing: Philadelphia 

The Hub CityView   30 South 17th Street   United Plaza, 14th Floor 
Philadelphia , PA   
6/19/2008 8:00 AM  - 6/19/2008 5:00 PM 

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The world of marketing as we know it, is rapidly changing all around us.  Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess.  The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.  This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.

Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

Learning Objectives

  • Increase knowledge of terminology surrounding the newest technology-centric marketing tools
  • Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
  • Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
  • Ability to execute a marketing campaign using the tools and techniques outlined in the course

Prior Knowledge Required

Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired.  A basic understanding of the various trends in marketing media will be helpful, but not be required.

Who Should Attend

  • Sales and Marketing Executives of any size organization
  • Marketing directors responsible for digital or integrated marketing strategy
  • Anyone involved in customer-facing internet initiatives with their company or clients
  • Ad agency media directors looking for a competitive edge for clients

About the Instructor

Dana VanDen Heuvel - An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs VanDen Heuvel Executives, LLC a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their business. 

 

Day 1:  8:30am – 5:00pm

Continental Breakfast 

Morning

Overview (Interactive)

    • What are your expectations?
    • What you will be able to do after the session.
    • How to evaluate each TechnoMarketing tool for your organization

Defining TechnoMarketing

    • What is TechnoMarketing and what it means to marketers?
    • Trends, Cycles and Inflection Points: How we got to where we’re at.
    • How does this change how we market going forward?
    • Summary of topics in the two-day session.
    • TechnoMarketing vs. traditional marketing – what’s changed?
    • Participant Economy, Word of Mouth and Social Media – putting it all together

Word-of-Mouth Marketing And The Power Of Consumer Generated Media (CGM)

    • Success and failure with CGM, how do you know?
    • Rules of engagement for CGM
    • Achieving and measuring success

Lunch

Afternoon

Mining The Social Media Space For Customer Intelligence

    • Expanding your customer understanding through social media
    • Understand the conversation taking place about your brand

Interactive: Social Media Customer Intelligence Research Exercise

Customer Community & Online Social Media

    • Reaching customers in social networks
    • Success stories from MySpace, LinkedIn, and the social space
    • Uncommon examples of exemplar customer communities

Interactive: Jumpstarting Your Own Customer Community

Online Video And The Remix Culture

    • Why online video is so powerful
    • Growth in online video and video campaigns
    • How companies are succeeding and failing
    • Keys to jumpstarting your online video efforts

End Of Day Wrap-Up, Key Learnings And Intro To Day 2


Day 2:  8:30am – 4:00pm

Continental Breakfast 

Morning

Quick Review Of Day 1 Material

How To Really Use Blogs, Podcasts And RSS In Your Company

    • Integrate these tools into your existing marketing
    • Case examples of success from the Fortune 1000
    • Achieving and measuring success

Interactive: Blogging Case Study

Emerging TechnoMarketing Tools And How To Use Them Successfully

    • Widgets and desktop real estate
    • Mobile marketing
    • Additional TechnoMarketing topics

Lunch

Afternoon

TechnoMarketing and the Marketing Mix

    • Integrating traditional marketing plans and TechnoMarketing
    • Target marketing and TechnoMarketing – where to find your customers

Putting TechnoMarketing Into Play In Your Organization

    • Quantify the value of the top opportunities
    • Familiarize with the resource list of vendors, assistive tools and directories and those things which can jump-start TechnoMarketing campaigns
    • Keeping the momentum and overcoming barriers: tactics to ensure that you can achieve maximum results from this seminar

Taking It Back To The Job, Homework, Wrap-Up And Review


TechnoMarketing Complete Tools & Topics Coverage List

    • Blogging For Marketing
    • Consumer Generated Marketing Research – Mining The Buzz-O-Sphere
    • Leveraging Online Customer Communities
    • Marketing For Attention in the Attention Economy
    • Marketing In The Virtual Life (Second Life, In-Game Marketing, Avatars)
    • Mobile Marketing To The Always-On Generation
    • Online Video And The Small Camera Revolution
    • Personal Identity and the Internet
    • Podcasting & Internet Broadcasting
    • RSS & content syndication for marketers
    • Search And Marketing To Buyer Intent In The Niches
    • Social Media In Marketing (Online Social Networking, MySpace, Etc.)
    • TechnoMarketing Across The Generation Gaps
    • The Participant Economy
    • Widgets and onsite/desktop real estate marketing
    • Word Of Mouth (Mouse) Marketing
    • Additional Topics, Trends And Terms
      • The Long Tail
      • Mashups
      • Microformats
      • Q&A And “The Answers Space”
      • Tagging & Folksonomies
      • Asset-Based Marketing
The event has sold out.
Hotel Air Travel Rental Car Ground Transportation

The Hub CityView
30 South 17th Street
United Plaza, 14th Floor
Philadelphia, PA 19103
http://www.thehub.com/cityview.php

Phone: 1 215.561.8090 or 1 877.THEHUB1
Fax: 1 215.561.8093

With its spectacular views of center city Philadelphia, and breathtaking ambiance, The Hub CityView has to be seen to be fully appreciated. The Hub CityView is located in the heart of Center City Philadelphia in The United Plaza Building at 30 South 17th Street, directly across from the Westin Hotel and the shops at One Liberty Place, and 1.5 blocks from Suburban Station.

Hotel Information:
Please contact The Hub CityView at 1 215.561.8090 or http://www.thehub.com/hotels.php for assistance with hotel reservations. 

Discounted room rates are available at the following hotels:

Westin Philadelphia
99 South 17th Street at Liberty Place
Phone: 215.563.1600
Approx. $279.00 per night (subject to change, based on availability)

Club Quarters
1628 Chestnut Street (17th St. & Chestnut)
Philadelphia, PA  19103
Phone: 215.282.5003
Approx. $115.00 per night (subject to change, based on availability)

 There is no information available at this time.
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

From The South (Including Philadelphia International Airport - PHL)
Take I-95 North to I-76 West and take Exit 39 (30th Street Station). Continue straight to the second light and turn right onto Market Street. Continue on Market Street to 17th Street and turn right. The Hub CityView (United Plaza Building) is on the right, between Ludlow and Ranstead Streets.

From The East
From the New Jersey Turnpike, take Exit 4. Follow Route 73 North and then Route 38 West to Route 30 West. Follow the signs to the Ben Franklin Bridge. Once over the bridge turn right. Continue onto 6th Street. Turn right on Arch Street. Turn left on 17th Street. The Hub CityView (United Plaza Building) is on the right, between Ludlow and Ranstead Streets.

From The North
Follow Interstate 95 South to I-676 West. Follow the signs for I-676 West and take the exit for PA 611/Broad Street/Central Philadelphia. Exit at 15th Street to JFK Boulevard. Turn right onto JFK, then left on 17th Street. Continue on 17th Street past Market Street. The Hub CityView (United Plaza Building) is on the right, between Ludlow and Ranstead Streets.

From The West
From the Pennsylvania Turnpike, take Exit 24 (Valley Forge/Central Philadelphia) onto I-76 East. Continue on I-76 East and take Exit 38 from the left lane onto I-676 East. Exit at Broad Street and turn right onto 15th Street. Turn right onto JFK Boulevard and then left onto 17th Street. Continue on 17th Street past Market Street. The Hub CityView (United Plaza Building) is on the right, between Ludlow and Ranstead Streets.

Rail Transportation
The Hub CityView is conveniently located within 1.5 blocks of Philadelphia's main regional rail hub, Suburban Station.
Regional (SEPTA) Train passengers may exit the station at either the 16th, 17th or 18th Street Exits, walk across Market Street, and proceed south along 17th Street to The Hub CityView (United Plaza Building), which will be on the right side.

Rail from Philadelphia International Airport: Passengers may take the R1 train on the SEPTA regional rail line to the Suburban Station stop. Please follow the short walking directions given above for Regional (SEPTA) passengers.

Shuttle Service:
Airport Shuttle Service is available from the Philadelphia International Airport through Lady Liberty Airport Shuttle.  Reservations are not necessary. The Lady Liberty van runs 24 hours a day, 7 days per week. You can locate Lady Liberty shuttle vans at the baggage claim area or by dialing #27 on any airport phone. Shuttle service is $8.00 each way (prices are subject to change without notice).  Please contact Lady Liberty at 1 215.724.8888.  Hotel Concierge can help arrange your return trip to the airport.

Taxicabs:
Taxi cabs are readily available at Zone 5 on the Commercial Transportation Roadway at the Philadelphia International Airport.  The fare from the airport to Center City is $25.00 one-way (fares are subject to change without notice).  Travel time is approximately 20-30 minutes, depending on time of day & traffic.

Parking:
Self parking is available across the street from The Hub CityView (United Plaza Building) at the Parkway Garage underneath Liberty Shops & the Westin Hotel on 17th Street.  Please have your parking ticket validated at The Hub CityView for a 10% discount off parking.

Exhibitors and sponsors are not participating in this event.
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