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TechnoMarketing: DC 

L'Enfant Plaza Hotel - 480 L'Enfant Plaza S.W. 
Washington  , DC  20024 
9/18/2008 8:00 AM  - 9/19/2008 4:00 PM 

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TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today

The world of marketing as we know it, is rapidly changing all around us.  Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess.  The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.  This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.

Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

Learning Objectives

  • Increase knowledge of terminology surrounding the newest technology-centric marketing tools
  • Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
  • Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
  • Ability to execute a marketing campaign using the tools and techniques outlined in the course

Prior Knowledge Required

Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired.  A basic understanding of the various trends in marketing media will be helpful, but not be required.

Who Should Attend

  • Sales and Marketing Executives of any size organization
  • Marketing directors responsible for digital or integrated marketing strategy
  • Anyone involved in customer-facing internet initiatives with their company or clients
  • Ad agency media directors looking for a competitive edge for clients

About the Instructor

Dana VanDen Heuvel -  An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their business.

Day 1:  8:30am – 5:00pm

Continental Breakfast 

Morning

Overview (Interactive)

  • What are your expectations?
  • What you will be able to do after the session.
  • How to evaluate each TechnoMarketing tool for your organization

Defining TechnoMarketing

  • What is TechnoMarketing and what it means to marketers?
  • Trends, Cycles and Inflection Points: How we got to where we’re at.
  • How does this change how we market going forward?
  • Summary of topics in the two-day session.
  • TechnoMarketing vs. traditional marketing – what’s changed?
  • Participant Economy, Word of Mouth and Social Media – putting it all together

Word-of-Mouth Marketing And The Power Of Consumer Generated Media (CGM)

  • Success and failure with CGM, how do you know?
  • Rules of engagement for CGM
  • Achieving and measuring success

Lunch

Afternoon

Mining The Social Media Space For Customer Intelligence

  • Expanding your customer understanding through social media
  • Understand the conversation taking place about your brand

Interactive: Social Media Customer Intelligence Research Exercise

Customer Community & Online Social Media

  • Reaching customers in social networks
  • Success stories from MySpace, LinkedIn, and the social space
  • Uncommon examples of exemplar customer communities

Interactive: Jumpstarting Your Own Customer Community

Online Video And The Remix Culture

  • Why online video is so powerful
  • Growth in online video and video campaigns
  • How companies are succeeding and failing
  • Keys to jumpstarting your online video efforts

End Of Day Wrap-Up, Key Learnings And Intro To Day 2

Day 2:  8:30am – 4:00pm

Continental Breakfast 

Morning

Quick Review Of Day 1 Material

How To Really Use Blogs, Podcasts And RSS In Your Company

  • Integrate these tools into your existing marketing
  • Case examples of success from the Fortune 1000
  • Achieving and measuring success

Interactive: Blogging Case Study

Emerging TechnoMarketing Tools And How To Use Them Successfully

  • Widgets and desktop real estate
  • Mobile marketing
  • Additional TechnoMarketing topics

Lunch

Afternoon

TechnoMarketing and the Marketing Mix

  • Integrating traditional marketing plans and TechnoMarketing
  • Target marketing and TechnoMarketing – where to find your customers

Putting TechnoMarketing Into Play In Your Organization

  • Quantify the value of the top opportunities
  • Familiarize with the resource list of vendors, assistive tools and directories and those things which can jump-start TechnoMarketing campaigns
  • Keeping the momentum and overcoming barriers: tactics to ensure that you can achieve maximum results from this seminar

Taking It Back To The Job, Homework, Wrap-Up And Review

TechnoMarketing Complete Tools & Topics Coverage List

  • Blogging For Marketing
  • Consumer Generated Marketing Research – Mining The Buzz-O-Sphere
  • Leveraging Online Customer Communities
  • Marketing For Attention in the Attention Economy
  • Marketing In The Virtual Life (Second Life, In-Game Marketing, Avatars)
  • Mobile Marketing To The Always-On Generation
  • Online Video And The Small Camera Revolution
  • Personal Identity and the Internet
  • Podcasting & Internet Broadcasting
  • RSS & content syndication for marketers
  • Search And Marketing To Buyer Intent In The Niches
  • Social Media In Marketing (Online Social Networking, MySpace, Etc.)
  • TechnoMarketing Across The Generation Gaps
  • The Participant Economy
  • Widgets and onsite/desktop real estate marketing
  • Word Of Mouth (Mouse) Marketing
  • Additional Topics, Trends And Terms
    • The Long Tail
    • Mashups
    • Microformats
    • Q&A And “The Answers Space”
    • Tagging & Folksonomies
Registration is not available at this time.
Hotel Air Travel Rental Car Ground Transportation

L’Enfant Plaza Hotel
480 L’Enfant Plaza S.W.
Washington, DC 20024
http://www.lenfantplazahotel.com
Phone: 1.202.484.1000 or 800.635.5065

Located in the heart of downtown, the L’Enfant Plaza Hotel offers the best of city living – without the hassles.  Grab a cab from Reagan National – from baggage claim to the check-in desk takes only 15 minutes.  Head downstairs to the Metrorail subway stop located right under the lobby and explore the city from below the ground up.  The hotel is situated in the heart of downtown Washington DC, with direct access to Metrorail’s L’Enfant Plaza subway stop, steps from the National Mall, Smithsonian Museums and nearby monuments.

 

Rates: $269.00 single/double (plus applicable tax, currently 14.5%)

Please call 1 800.635.5065 or use the link below.  Reference the AMA Training Series Techno Marketing to make reservations.  Our group code is AMA917.  Rates are based on availability. The cut-off date for reservations is August 26, 2008.  After August 26, 2008, reservations will be accepted based on availability and at the prevailing rate.  All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card.

Check-in time is 3:00pm and check-out time is 12:00pm

The group code is AMA917

https://reservations.synxis.com/XBE/rez.aspx?Hotel=16836&Chain=5388&arrive=9/17/2008&depart=9/20/2008&adult=1&child=0&group=AMA917

 


 

Reagan National Airport
Washington Dulles International Airport:

Directions

From Reagan National Airport: Start out going south toward Abingdon Drive.  Turn left toward Alexandria/Washington.  Take the ramp toward I-395/Washington.  Merge onto George Washington Memorial Parkway North.  Merge onto I-395 North toward Washington.  Take the exit towards Maine Ave.  Take the L’Enfant Promenade ramp.  Turn right onto L’Enfant Prom/L’Enfant Plz. SW.

L’Enfant Prom/L’Enfant Plz becomes Banneker Circle SW.  Turn right onto L’Enfant Prom/L’Enfant Plz. SW.  Turn right onto L’Enfant Plz. SW. End at L’Enfant Plaza Hotel

From Washington Dulles International Airport: Start out going west on Dulles Airport Access Rd. toward Saarinen Circle.  Dulles Airport Access Rd becomes Saarinen Circle.  Turn slight right onto Copilot Way.  Turn right onto Cargo Drive.  Cargo Drive becomes Aviation Drive. Turn left onto ramp.  Merge onto  Dulles Airport Access Rd. Merge onto VA-267 E toward I-495/Exit 18-19/Va-123/Baltimore/Richmond.  Merge onto VA-123/Dolley Madison Blvd via Exit19B toward McClean.  Take the George Washington Memorial Parkway East ramp.  Merge onto George Washington Memorial Parkway S/GW PKWY S. Merge onto I-395 North toward Washington.  Take the exit towards Maine Ave.  Take the L’Enfant Promenade ramp.  Turn right onto L’Enfant Prom/L’Enfant Plz. SW. L’Enfant Prom L’Enfant Prom/L’Enfant Plz becomes Banneker Circle SW.  Turn right onto L’Enfant Prom/L’Enfant Plz. SW.  Turn right onto L’Enfant Plz. SW. End at L’Enfant Plaza Hotel.

Taxicabs
Taxi cabs are readily available at the DC area airports.

Fares are approximately:

DCA - $15.00 one-way

IAD - $50.00 one-way

 

Shuttle Service
Super Shuttle provides transportation to & from the DC area airports.  Please call Super Shuttle at 1 800.BLUE VAN (258.3826) or 1 202.296.6662 to make reservations.  You can also visit the website for more information or to make reservations http://www.supershuttle.com

The rates are approximately:

DCA - $13.00 one-way

IAD - $33.00 one-way

Please try to make reservations 24-hours prior to your trip.  Rates are subject to change without notice.

 

Metro
The metro system stops directly under the Hotel (L’Enfant Plaza) from Ronald Reagan National Airport (adjacent to terminals B&C).

For more information on the metro system click on the hotel’s website: www.lenfantplazahotel.com

Parking
Currently valet parking is $18.00 daily or $30 overnight with in and our privileges.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

 

Exhibitors and sponsors are not participating in this event.

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