TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.
Learning Objectives
- Increase knowledge of terminology surrounding the newest technology-centric marketing tools
- Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
- Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
- Ability to execute a marketing campaign using the tools and techniques outlined in the course
Prior Knowledge Required
Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.
Who Should Attend
- Sales and Marketing Executives of any size organization
- Marketing directors responsible for digital or integrated marketing strategy
- Anyone involved in customer-facing internet initiatives with their company or clients
- Ad agency media directors looking for a competitive edge for clients
About the Instructor
Dana VanDen Heuvel - An award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their business.
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