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Marketing Metrics and Dashboards, 2.0": San Francisco 

Hotel 480- 480 Sutter St. 
San Francisco , CA  94108 
10/6/2008 8:00 AM  - 10/7/2008 4:00 PM 

Event Brochure


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This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case studies and participant collaboration to provide actionable learning.

Do you already have a marketing dashboard or are you considering building one?

By now, most mid- to large-sized marketing organizations have either developed some sort of marketing dashboard or are on their way to doing so. Yet few have succeeded in engaging key users or generating the comprehensive insights they’d hoped to. Why? Is it the wrong metrics? Insufficient insight? Design flaws?

Or organizational adoption issues?

Led by Senior Partners from MarketingNPV, the leading implementer of marketing dashboards and analytics, this intensive two-day seminar will dive into the how to develop a best of breed marketing dashboard to measure and enhance marketing ROI. We’ll examine how to successfully combine and evolve metrics, processes, analytics, and tools to ensure continued dashboard success over the long-term.  We will help you avoid common traps and flaws to make sure that your dashboard continues to meet the evolving needs of the Marketing organization. 

Whether you’ve already got a dashboard you’d like to fix, or are just looking to avoid the mistakes most first-timers make, you’ll find lots of superb content in this highly interactive workshop.

Learning Objectives

  • Aligning the scope of your marketing dashboard with the organization’s knowledge needs.
  • Identifying the right metrics to include on your dashboard to identify opportunities and threats and forecast performance.
  • Integrating analytics and dashboard metrics.
  • Overcoming gaps in data or missing information.
  • Developing robust processes to support marketing resource allocation and performance management.
  • Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
  • Designing the user experience for simplicity and richness of learning.
  • Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.

Who Should Attend

  • Senior marketers at mid- to large-sized companies with responsibilities for designing and building dashboards or executing against specific marketing metrics.
  • B2C or B2B marketing executives who need a comprehensive framework for measuring marketing performance.

About the Instructors

Marketing Metrics and Dashboards, 2.0 will be led by managing partner PAT LAPOINTE and other senior management from MarketingNPV. With experience specializing in building marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards, MarketingNPV helps companies to determine the financial return from marketing investments. Their work has been published and recognized by most major leading business and marketing industry publications, and appears quarterly in MarketingNPV Journal. Now in their 3rd year as instructors of this highly successful workshop topic, the team has trained over 1000 marketers on establishing better links between marketing investments and financial value creation.

“The greatest single benefit of this workshop was that I walked away with a dashboard I can immediately put to use. I have a plan that will take me and my company well into the future.”

    Day 1
    • 8:30                 Continental Breakfast
    • 9:00                 Introductions
    • 9:30                 What is a Marketing Dashboard?  Why Now?
    • 10:30               Break
    • 10:45               Marketing Alignment and Measurement
    • 12:00               Lunch
    • 1:00                 Metrics: What and How to Measure
    • 3:00                 Break             
    • 3:30                 Dashboard Navigation & Metric Exercise
    • 4:30                 Q&A and Wrap up Day 1

    Day 2

    • 8:00                 Continental Breakfast
    • 8:30                 Exercise Review
    • 9:30                 Analytics –Data, Knowledge Gaps, and Models
    • 10:30               Break
    • 10:45               Models Continued and Insight Roadmap Development
    • 12:00               Lunch
    • 1:00                Organizational Adoption & Implementation
    • 3:00                 Break
    • 3:15                 Building the Plan
    • 4:00                 Review and Wrap up
This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation
Hotel Information

Hotel 480
Formerly the Crowne Plaza Union Square
480 Sutter Street
San Francisco, CA 94108
Phone: 1 415.398.8900
Fax: 1 415.989.8823
www.hotel480.com 

Experience Hotel 480, a trendy San Francisco boutique hotel located in Union Square, the famed heart of California’s vibrant culture, cuisine, and world-class shopping. Hotel 480, ideally-positioned among San Francisco hotels close to the downtown Financial District and Moscone Convention Center, is perfect for travelers with an eye for the big city. Our Union Square hotel is situated:

  • A short drive from San Francisco International Airport (13 miles)
  • Less than an hour from Oakland International Airport
  • In the heart of San Francisco's bustling Union Square
  • Minutes from the Financial District and Moscone Convention Center
  • Close to world-class shopping, vibrant art, and theater districts
  • Within walking distance to SFMOMA, Zeum, Sony Metreon and Yerba Buena Gardens

Hotel 480 spoils you with outstanding hospitality and unrivaled amenities including:

  • 24-hour business center, with computer/Internet
  • 403 rooms and suites, well-appointed and elegantly-decorated
  • Cafe Fresco, our Tuscan sidewalk bistro
  • Complimentary weekday morning limousine service, within the downtown Financial and SOMA districts
  • Fitness center, with state-of-the-art equipment
  • Girasole, our onsite Mediterranean restaurant serving breakfast and dinner
  • High-speed Internet access, in all guest rooms and meeting spaces
  • Pet-friendly accommodations, for animals 30 pounds or less with deposit

Rates: $249.00 single/double (plus applicable tax, currently 14.05%)

Please call 1 415.398.8900 & reference the American Marketing Association to make reservations.  Rates are based on availability.

The cut-off date for reservations is September 12, 2008.  After September 12, 2008, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room deposit.  The deposit is refundable if cancellation notice is received at least twenty-four (24) hours prior to arrival.

San Francisco International  (SFO)

·                    Distance: 15 MI  

·                    Shuttle Charge (one way):  $15.00 

·                    Taxi Charge (one way):  $45.00 

·                    Time by taxi:  20 minutes

·                    Train Charge (one way):  $5.00 

·                    Time by train:  BART: 30 Minutes

Oakland International Airport  (OAK)

·                    Distance: 20 MI  

·                    Shuttle Charge (one way):  $35.00   

·                    Taxi Charge (one way):  $70.00 

·                    Time by taxi:  35 minutes

·                    Train Charge (one way):  $6.50 

·                    Time by train:  AirBART/BART: 55 Min

San Francisco International  (SFO)

·                    Distance: 15 MI  

·                    Shuttle Charge (one way):  $15.00 

·                    Taxi Charge (one way):  $45.00 

·                    Time by taxi:  20 minutes

·                    Train Charge (one way):  $5.00 

·                    Time by train:  BART: 30 Minutes

Oakland International Airport  (OAK)

·                    Distance: 20 MI  

·                    Shuttle Charge (one way):  $35.00   

·                    Taxi Charge (one way):  $70.00 

·                    Time by taxi:  35 minutes

·                    Train Charge (one way):  $6.50 

·                    Time by train:  AirBART/BART: 55 Min

 

Shuttle Service
There are numerous local shuttle companies that provide airport transportation to downtown San Francisco.  SuperShuttle is one recommended company that provides shared van service.  Upon arriving at the airport, proceed to the departure level and outside to the outer curb.  Follow the blue SuperShuttle signs and SFO Airport's Coordinators in teal green jackets will arrange SuperShuttle transportation to your destination.  Fares are approx. $15.00 per person one-way (fares are subject to change without notice).  The hotel concierge can help arrange your trip back to the airport.  For more information, please call 1 415.558.8500 or visit http://www.supershuttle.com/htm/cities/sfo.htm.

 

Taxicabs
A taxicab to Hotel 480 will cost approximately $45.00 from the San Francisco International Airport, depending on time of day & traffic. 

Directions
From HWY 101 N: Take 101 into the City. Take I-80E 1/2 mile to 4th St. exit. Turn left on 3rd St. which becomes Kearny. Turn left on Sutter.  The hotel is 3 blocks on the right.

Parking
Valet Parking is available for $40.00/overnight (includes in & out privileges) plus tax.

Prices are subject to change without notice.

Conference Attire 
Conference attire is business casual.  Meeting rooms may be cool so you may wish to bring a sweater/jacket.

Area Attractions, Events and Tourism
http://www.onlyinsanfrancisco.com/ 


ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

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