Symposium for the Marketing of Higher Education: Chicago, IL

November 16 – 19, 2008

Chicago Marriott Downtown Magnificent Mile

Chicago, IL

In 2007, over 550 leaders in higher education marketing joined together at the AMA Annual Symposium for the Marketing of Higher Education. Join us in 2008 as we continue the tradition with provocative keynote speakers and in-depth discussions on cutting edge approaches to marketing in higher education. This year’s topics will include:

Building strong college and university brands
Using new technology effectively
New methods of marketing and measurement
Long term strategic planning
Internal marketing buy-in
Skill building/professional growth sessions

In addition to inspiring general discussions, intense advanced learning sessions and skill building activities, the program also includes more than 30 marketing presentations and case studies in four traditional tracks including: Measurement, Strategic Planning, Execution and Technology. Each session offers a unique opportunity for higher educations marketers to learn from what others are doing in the field.

Don’t miss this highly interactive, thought provoking, skill building and energizing event.

For Complete Event Agenda Click Here: Higher Education-Schedule08.pdf

Schedule at-a-Glance

Sunday 11/16/2008

11:00am - 6:30pm

Conference Registration Grand Ballroom/7th Floor

1:15pm - 5:00pm

Tutorials 6th Floor

5:00pm - 5:30pm

New Attendee Orientation Scottsdale Room/5th Floor

5:30pm - 6:45pm

Networking Reception Grand Ballroom/7th Floor

Monday 11/17/2008

8:00am - 6:00pm

Registration Grand Ballroom/7th Floor

8:30am - 9:30am

General Session Chicago Ballroom/5th Floor

10:10am - 12:10am

Advanced Marketing Sessions (2) Avenue Ballroom4th Floor

10:10 - 11:10am

Concurrent Paper Sessions 5th Floor (as posted onsite)

11:15am - 12:15pm

Concurrent Paper Session 5th Floor (as posted onsite)

12:20pm - 1:50pm

Lunch/Luncheon Keynote Grand Ballroom/7th Floor

2:00pm - 4:20pm

Advanced Marketing Sessions (2) Avenue Ballroom 4th Floor

2:00pm - 3:00pm

Concurrent Paper Sessions Chicago Ballroom 5th Floor

3:00pm - 3:20pm

Break Grand Ballroom/7th Floor

3:20pm - 4:20pm

Concurrent Paper Sessions Chicago Ballroom 5th Floor

4:30pm - 5:15pm

Roundtable Discussions 3rd Floor (as posted)

5:15pm - 6:30pm

Networking Reception Grand Ballroom/7th Floor

Tuesday 11/18/2008

8:00am - 6:00pm

Registration Grand Ballroom/7th Floor

8:30am - 9:30am

General Session Chicago Ballroom/5th Floor

10:10am - 12:10am

Advanced Marketing Sessions (2) Avenue Ballroom4th Floor

10:10 - 11:10am

Concurrent Paper Sessions 5th Floor (as posted onsite)

11:15am - 12:15pm

Concurrent Paper Session 5th Floor (as posted onsite)

12:20pm - 1:50pm

Lunch/Luncheon Keynote Grand Ballroom/7th Floor

2:00pm - 4:20pm

Advanced Marketing Sessions (2) Avenue Ballroom 4th Floor

2:00pm - 3:00pm

Concurrent Paper Sessions Chicago Ballroom 5th Floor

3:00pm - 3:20pm

Break Grand Ballroom/7th Floor

3:20pm - 4:20pm

Concurrent Paper Sessions Chicago Ballroom 5th Floor

4:30pm - 5:15pm

Roundtable Discussions 3rd Floor (as posted)

Wednesday 11/19/2008

8:00am - 11:45am

Registration Chicago Ballroom Foyer/5th Floor

8:30am - 9:30am

General Session Chicago Ballroom/5th Floor

9:45am - 11:45am

Advanced Marketing Sessions (2) Chicago Ballroom/5th Floor

Hotel Air Travel Rental Car Ground Transportation

Hotel Information

Chicago Marriott Downtown - Magnificent Mile

541 North Rush Street

Chicago, IL 60611

312.836.0100

Room Rate: $205 single/double occupancy (plus applicable taxes)

Room Cutoff: October 17, 2008

AMA OFFICIAL DISCOUNT AIRFARE PROGRAM

United: Purchase your ticket online at www.united.com and receive a 5% discount off the lowest applicable fares. After you link to www.united.com, enter your origin and destination, travel dates. Click on more search options and enter your promotion code number 578TN; then we will display the available flights. There are no fees for booking on line at www.united.com when you use the special promotion code. Code is case sensitive so please use capital letters.

American Airlines offers a 5% discount on AA, American Eagle and AmericanConnections. Go to www.aa.com to book your flights or contact the American Airlines Meeting Services desk at 1.800.433.1790 for assistance with reservations and ticket purchase. The authorization number or promotion code for ORD-Chicago is A62N8AD.

Rental Car

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Please contact 1 800.331.1600 to reserve a car. Be sure to use the AVIS Worldwide Discount Number: D098599. Avis Online Conference link: http://tinyurl.com/2tjks7

Parking at the Hotel

VALET PARKING is available at the hotel for $39.00 per day & includes in/out privileges (rates are subject to change without notice).

SELF PARKING is available at the area garages (not associated with the hotel).

ELEVATED TRAIN/SUBWAY

For information, please contact the Chicago Transit Authority (CTA) at 1 888.YOURCTA or 1 312.836.7000 or visit the website at www.chicagotransitauthority.com. The Blue Line El runs from O’Hare Airport to downtown & the Orange Line runs from Midway Airport to downtown. Fares are $2.00 each way, subject to change without notice.

Exhibit & Sponsorship Opportunities: For more Information on AMA Exhibit and Sponsorship opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.

Sponsors:

Welcome Reception Sponsor

Creative Communication Associates
www.ccanewyork.com

Creative Communication Associates is a leading producer of visionary marketing solutions for clients in higher education. CCA provides brand strategy, print and web communications, image advertising, and more to colleges, universities and specialty schools worldwide.

Networking Reception Sponsor

Siegel + Gale
www.siegelgale.com

Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies. Founded by Alan Siegel in 1969, the firm applies the art and science of simplicity to create branding programs that help organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale leads the way in bringing innovation to the corporate branding field.