Marketing Research Conference: Boston, MA

Boston Marriott Copley Place
Boston , MA 02116
9/14/2008 12:00 PM - 9/17/2008 12:00 PM

Details Schedule Registration Travel Exhibitors

In 2007, over 800 Marketing Research thought leaders joined together at the AMA National Marketing Research Conference. In 2008, this conference will continue that tradition with provocative keynote speakers, presentations by leading research practitioners, interactive sessions and a variety of networking opportunities.

Refocusing on the Consumer: What are people really thinking?

Marketing Researchers must refocus on the consumer in today’s rapidly changing world. We, as researchers, need to go beyond the data to understand the context in which consumers make decisions and filter information. We need to move beyond “what” to why and how.

We will address the following questions:

How do we enhance the value of Marketing Research?
How do we close the loop between data and corporate imperatives to focus on the end result?
How do we develop Marketing Research that drives informed decision making?

Featured Keynote Speakers include:

DAN ARIELY, PH.D., Alfred P. Sloan Professor of BehavioralEconomics – MIT, and Author Predictably Irrational

GARY HIRSHBERG, CEO Stonyfield Farm and Author, Stirring it Up: How to Make Money and Save the World

The event will utilize highly interactive sessions including Roundtables, Panel Discussions, User Generated content, and specialized breakout sessions.

Join the Marketing Research thought leaders as they gather in Boston. It’s time to Refocus on the Consumer!

Who Should Attend:

Mid to Upper Level Marketing Researchers

Click Here for Full Conference Schedule

Conference Committee

Tina Ruddy (Conference Chair), President Group Manager, Directions Research

Gala Amaroso, Director of Marketing Research, McCormick Foods
Susan Hayes, Account Director, M/A/R/C Research
Neil Gartner, Executive Vice President, MRSI Ivan Rocobado, Vice President Sales, MarketTools Inc.

Session Roster

Keynote Presentors

Featured Keynote: Predictably Irrational

Dan Ariely, Professor of Marketing, MIT, Author, Predictably Irrational

Featured Keynote: Stirring it Up: How to Make Money and Save the World

Gary Hirshberg, CEO, Stonyfiled Farms

Keynote: Lessons From Polls and the Elections

Humphrey Taylor, Chairman, Harris Poll

Keynote: From One Generation to Another: A Yankelovich MONITOR Perspective on the Resurging Marketplace Imprtance of Cohorts

J. Walker Smith, Ph. D., President, Yankelovich Inc

Keynote: Dude, What’s My Job? Managing Millennials in Today’s Workforce

Brad Karsh, JB Training Solutions

Conference Sessions

Generational Trends and How We Cater to Them

Theresa Lewis, Vice President - Market Research, Wyndham Worldwide

How Generational Insights Influence the Creation of Automobiles

Larry Rosinski, Senior Manager, Market Intelligence, Nissan North America

In Your Purse: Archaeology of the American Handbag

Kelley Styring, Principal, InsightFarm, Inc

Delivering Continuous Insights: Involving Consumers in Every Decision
Monica Wood, VP of Global Marketing Services, Novartis Consumer Health

Insights and Analysis Synthesis -- How Research Synthesis Drove Awareness and Acceptance of Customers’ Issues – and Ultimately Changed the Business

Meg Sloan, Senior Director – Market Research, eBay Inc

Jeff Resnick, Senior Manager, eBay Inc

Sheila Normile, Senior Manager, eBay Inc

Ethnography from the Client Perspective

Jon Last, Vice President, Corporate Marketing - Research & Brand Development; Golf Digest Publications

Judith Langer, President, Langer Qualitative LLC

Twists and Turns on the 21st Centure Internet Express

David Santee, Director Market Research H&R Block

Michael McCrary, Senior Vice President, Greenfield Online

David Dhanker, Chief Operating Officer

Wrapping Ourselves Around a New Trend: Singletons

Nancy Giordano, Purple Telescope

Lynn Casey, Founder and Principle, Noesis

Refocusing on the Consumer: How are Different Segments of Consumers Thinking Differently about Health and Wellness?

Barbara Katz, President, HealthFocus International

Insights That Move Shoppers to Brands at Retail

Al Witteman, Managing Director, Retail Strategy, TracyLocke

Listening To Your Customers' Questions … That Your Didn't Ask

Toby Bloomberg, President, Bloomberg Marketing

Refocusing the Kodak Moment: How to Reinvent Your Company from a Market Back Perspective

Susan Stoev, Senior Director Market Research, Eastman Kodak Company

How SonyOnline Uses Online One-on-Ones to Capture the Passion of Gamers

Matt Penfield, Brand Manager, SonyOnline

Jennifer Drolet, VP, iModerate

Hitting the Millennial Moving Target: A Corporate Case Study

Nancy Robinson, VP -Consumer Strategist, Millennials, Iconoculture

Why Do They Zig, When You Want Them To Zag?...On the Website

Joan Treistman, Principal, The Treistman Group

Research Company Sessions

International Online Access Panels - Global reach, Global Quality? A users guide to how to distinguish a good from a poor quality panel when conducting international research

Charles Pearson, SVP, Business Development, Research Now

Design-Driven Deliverables: Adding Dimension to Your Research

Steve Kulp, Practice Consultant, W5

Positioning for Motivational Impact
Jeremy D. Pincus, Ph.D., Principal, Forbes Consulting Group

Amit Ghosh, Principal, Forbes Consulting Group

Not Just A Pretty Picture – A New Platform For Package Research That Measures Persuasion

Brian Seel, Kellogg’s

Brad Barash, Decision Insight

Designing Research to Fuel Innovation: From the ER to the Soprano’s:

Kinetic Concepts International (KCI) & Centrac DC

Jeff Adler, CEO, Centrac DC Marketing Research

From Panels to Panel Communities; Maximizing Panellist Engagement and the Matured Web User

Frederic-Charles Petit, CEO, Toluna

Did you know that 90% of Our Purchase Decisions are Made Subconsciously Based Upon Emotional Experience?

Peter Hartzbech, CEO & Co-Founder, iMotions

The Death of the Traditional Focus Group. Non-traditional Research to Create Deeper Customer Insight

Bruce Isaacson, President, Marylander Marketing Research

Jonathan Hibbard, Assistant Professor of Marketing, Boston University

Xenophobia to Xenophilia: Conducting Multi-Country Research Online

Jackie Lorch, Vice President, Global Knowledge Management, Survey Sampling International

Eyes on the Prize: Eye Tracking Transforms Market Research

Scott H. Levine, PhD, Account Manager Market Research, Tobii Technology, Inc.

Cognitive / Emotional Profiling and Missed Information: Keys to Creating Highly Effective Advertising

Dr. Neil Kalt, Director of New Methodologies, Beta Research Corporation

What is the Root Cause of Straight-lining

Randy Brooks, President, Directions Research

How to Get Marketers to Eat Their Spinach: Bridging the Gap Between Research and Marketing

Steve Tipps, Ph. D, Senior Vice President, Director Research and Development, Copernicus Marketing Consulting & Research

Explor Award Sessions

Using Neuroscience to Understand the “Total Consumer Experience” of a Brand

Padmini Sharma, Manager Frito-Lay

Dr. A.K. Pradeep, CEO, Neurofocus

Changing the Market Intelligence Organization at GM

Joyce Ann-Lindbloom Salisbury, GM

Richard Smallwood, CEO, Market Insight Corporation

Updating Research to Coincide with Modern Life

Nick Harrington and Emma Cruse, Procter and Gamble

Matt Valle, SVP, MarketTools, Inc.

How the CDC Used Virtual Worlds to Engage Avatars in Health

Melissa Read, Vice President of Research and Innovation, Spunlogic

Erin Edgerton, Division of eHeatlh Marketing, National Center for Health Marketing, Centers for Disease Control and Prevention(CDC)

This event has passed and unavailable for registration.

Hotel Air Travel Rental Car Ground Transportation

Hotel

Boston Marriott Copley Place

110 Huntington Avenue

Boston MA , 02116

617.236.5800 or 1 800.228.9290

Website: www.copleymarriott.com

City Website: http://www.bostonusa.com/

Room Rates: $230.00 single/double occupancy

(plus applicable tax, currently 12.45%)

Rates will be honored three days prior and post of the meeting dates, based on availability.

Cut-Off Date: August 15, 2008

Online Reservation Link: http://cwp.marriott.com/bosco/amamarketingassociation/

For reservations prior and post conference dates, please contact the hotel directly.

Airport: Boston Logan International Airport (4 miles)

United Airfare Discount:

Purchase your ticket online at www.united.com and receive a 5% discount off the lowest applicable fares. After you link to www.united.com, enter your origin and destination, travel dates. Click on more search options and enter your promotion code number 578TN; then we will display the available flights. There are no fees for booking on line at www.united.com when you use the special promotion code. Code is case sensitive so please use capital letters.

American Airlines Discount:

American Airlines offers a 5% discount on AA, American Eagle and AmericanConnections. Go to www.aa.com to book your flights or contact the American Airlines Meeting Services desk at 1.800.433.1790 for assistance with reservations and ticket purchase. The authorization number or promotion code for BOS-Boston is A8398AE.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations as well. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST or, you may contact them via email at association@towertravel.com.

Rental Car: For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please contact 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.

Taxi: A taxi from Logan International Airport is approximately $25.00-$30.00 one-way.

MBTA Service (Public Transportation)

Logan International Airport – Blue Line/Green Line: Take the Blue Line (Inbound) to Government Center where you will transfer to any Green Line train (Outbound). Get off at the Copley Station stop. Exit the station onto Boylston Street (in front of the Boston Public Library) – turn right from station exit. At end of block (corner of Boylston & Exeter), take left onto Exeter & walk all the way to the end. Marriott Copley Place Hotel is straight ahead. The fare is $2.00 one-way (subject to change without notice). Please visit the website for more information http://www.mbta.com/. (SP)

Exhibit & Sponsorship Opportunities: For more Information on AMA Exhibit and Sponsorship opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.

The 2007 event was sold out!

Please access to view the exhibitor manual:

http://www.myfreemanonline.com/ShowMain.jsp?show=201797&referer=s

Platinum Sponsors:

GfK Custom Research North America
www.gfkamerica.com

Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fifth largest market research company. GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading fact-based consultancies. Beyond our sector-specific experts, specialty practice areas and research center for excellence, we deliver unmatched knowledge designed to help your business grow. By offering access to several of the world's largest databases combined with a full-range of ad-hoc research services, we deliver proven, state-of-the-art solutions developed from a 360° view of your market.

Maritz Research
www.maritzresearch.com

As one of the world’s largest marketing research firms, we help many of today’s most successful companies achieve financial gain through a deep understanding of their customers, employees, and channel partners. We offer a range of strategic and tactical solutions that provides insight into your brand’s performance. We help you become the provider of choice by applying marketing research designs that help you understand customer choice, experience, and loyalty. Maritz Research specializes in the automotive, telecom, financial, hospitality, pharmaceutical, retail, and technology sectors. By employing sector-specific research knowledge to examine all aspects of behavior, we provide intelligence you can act on.

SPSS, Inc.
www.spss.com

For more than 35 years, SPSS Inc. (NASDAQ: SPSS) has helped commercial, academic and government organizations maximize productivity and accuracy through every phase in the research process, from ad hoc research projects to high-volume, complex research programs.

SPSS Inc. offers a broad range of end-to-end survey and market research tools, including survey design, authoring, sampling, data collection, analysis and publishing. In addition, SPSS Inc. offers the Dimensions™ technology platform, a scaleable, customizable and integrated application suite for multimode projects. SPSS Dimensions benefits organizations whose backbone is the collection and analysis of survey data.
The company is also a leading provider of predictive analytics software and solutions. SPSS predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events.

More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce cost, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

Common Knowledge, a Company of the Toluna Group
www.CommonKnowledge.com

Common Knowledge, now a company of the Toluna Group, delivers global sample of unrivalled reliability and integrity from 2.4 million panelists in 30 countries. We offer 1,200+ target selects across North America, and the only mobile survey solution to collect data by text, web, or voice. Our 16 extensively profiled specialty panels, covering five continents, include consumer, B2B, healthcare, technology and mobile. In addition, PanelPortal™, Toluna’s online panel community management solution, enables research professionals to easily build, manage and run their own online panel communities.

For more information visit http://www.toluna-group.com.

Event Sponsors:

Welcome Reception
Research Now
www.researchnow-usa.com

Research Now are the online data collection and panel specialists.

We have unrivaled panel reach and quality, offering international online data collection across 28 proprietary, research-only online panels in North and Latin America, Europe and Australasia. We offer some of the most highly-profiled, most broadly-recruited, most frequently-refreshed and most cared-for online panels available to researchers.

We also pride ourselves on unrivaled service and delivery to our clients. We are genuine specialists in programming and hosting, fielding over 600 projects per month globally. We have technical excellence with industry-leading programming and hosting capabilities. We have a team of experienced, research-literate, multi-lingual online data collection specialists who are flexible to work with and available across 12 offices worldwide.

Monday Reception
TransPerfect Translations
www.transperfect.com

TransPerfect is a global group of companies that operates in over 50 locations on 4 continents. As the nation's leading provider of language solutions, our full array of translation and marketing services ensure your message is understood across cultural and linguistic barriers, making TransPerfect the ideal choice for market research companies, advertising agencies, and Fortune 500 marketing departments around the world. Our network of more than 4,000 language and subject-area experts provides specialized services in over 100 languages. Supported by our internationally recognized ISO 9001:2000-certified quality management system, the scope and range of our language and research services are unrivaled.

Breakfast
Invoke Solutions
www.invoke.com

Invoke Solutions is the leading innovator of real-time researching technologies that help businesses gain instant insight into the opinions, views, and dynamics of their customers, employees, and other constituents. Unlike traditional, costly, and decades old research methodologies, Invoke’s Engage Family of mobile and online research solutions have been developed specifically to provide a more engaging experience for participants and give businesses faster, more useful results with the depth of insight needed to make important decisions.

Invoke partners with leading global research firms and Fortune 1000 companies to enable faster, smarter decisions throughout the marketing and product innovation lifecycle.

Breaks
Analytic Partners
www.analyticpartners.com

Analytic Partners is a leading independently-held global marketing research firm, specializing in highly-customized, results-oriented analytics including marketing mix modeling, segmentation, predictive modeling, loyalty analysis and optimization. We provide deep business insights and value-added consulting services that significantly improve sales and profit performance for clients around the world.
Combining marketing science with business experience and disciplined dedication, we work through each step of the analytic process – from collecting and transforming data, to choosing the right modeling technique, to making recommendations for action – all with personalized attention and an eye to creating superior revenue performance and enhanced ROI. Our clients enjoy improved allocation of marketing spend, increasing market share, enhanced revenues and profit and higher ROI.

Monday Lunch
Survey Sampling International
www.surveysampling.com

Survey Sampling International is the premier global provider of sampling solutions for survey research. SSI offers access to consumer and business-to-business respondents via Internet, telephone, and mobile. Additional services include survey programming and hosting; data processing, random digit dialing, and sampling consultation. SSI serves more than 1,800 marketing research clients, including nearly three-quarters of the top researchers worldwide.

SSI provides access to more than 3.5 million research respondents in more than 70 countries via proprietary communities and managed affiliate relationships. Founded in 1977, SSI has an international staff of 335 people representing 50 countries and 36 languages in 14 offices.

Tuesday Lunch
Opinion Search, Inc.
www.opinionsearch.com

Opinion Search is the premier choice for one-stop data collection. We offer CATI surveying from our 275 networked stations in Ottawa, Montreal and Toronto using in-house multi-lingual interviewers and supervisors. Our offices host 9 high-tech focus group suites with video-streaming, and we can conduct your recruiting from our data base, your lists or random calling. Our proprietary online panel of Canadian consumers and business people is well profiled and highly responsive. Or, for your customer satisfaction and employee surveys, we can program and host your online survey. On the back-end, we conduct the coding, cross-tabulation and statistical analysis your need. We also offer specialized services for translation, printing & mailing and data entry. And all your data can be viewed online in real-time using our secure Internet reporting tool – dataCAP.

Ice Cream Social
e-Rewards Market Research
www.e-rewards.com/researchers

e-Rewards, Inc., based in Dallas, TX, is the largest “by-invitation-only” online research panel, serving over 700 research firms. With millions of panelists, the e-Rewards Opinion Panels provide research firms with quality respondents – enabling them to interact with real consumers and business decision-makers. Launched in 1999, and named in 2007 by Inc. magazine as one of America’s fastest growing companies, e-Rewards employs 275 professionals located in Dallas, London, Los Angeles, New York City, San Francisco, Chicago, and Seattle. For more information, visit www.e-rewards.com/researchers.

Cyber Café
Directions Research, Inc.
www.directionsresearch.com

Established in 1988, Direction Research Inc. is a privately held company headquartered in Cincinnati with offices in Chicago, Dallas and Charleston, SC. Directions is a full-service, custom research firm that develops long-term partnerships with its clients in which substantial responsibility for design, analysis and presentation is handled by dedicated client teams. DRI provides custom designed solutions tailored to meet client information needs with respect to timing, content, budget and strategic criteria. Its client service staff averages 20 years of experience and regularly executes a wide variety of studies including market segmentation, conjoint/discrete choice, awareness tracking, attitude and opinion, market structure, customer satisfaction and legal research.

Keynote Speaker
Focus Coast to Coast
www.focuscoasttocoast.com

Focus Coast to Coast is an association of top-rated focus group facilities in Atlanta, Boston, Chicago, Columbus, Dallas, Ft. Lauderdale, Hartford, Houston, Los Angeles, Miami, New York City, Philadelphia, San Francisco, Tampa and Washington, DC. Multiple focus group suites, spacious viewing areas, separate client lounges. Extensive experience: consumers, businesses, medical professionals, adolescents, Hispanics and other minorities. Hotel discounts. Other services: one-on-ones, litigation research, taste tests, dial tests, simulated store tests, in-store interviews, ethnographic studies and product trial tests.

Kiosk (Schedule-at-a-Glance)
BayaSoft
www.bayasoft.com

BayaSoft programs and hosts online surveys for market research companies only, specializing in complex, custom projects that require intensive programming, bandwidth, or long-term project management. Choice models and conjoint studies are a staple, as are multi-language and advertising studies. Anything the web can do, we can put into an online study. What distinguishes us, besides complexity, is our speed, superior service, and low prices – with all our work programmed in the US. In five years of growth we’ve serviced many of the largest market research firms in the world, as well as boutique pharma/healthcare, financial, IT, and consumer firms.

Room Key
The Sample Network
www.thesamplenetwork.com

The Sample Network specializes in online market research sampling and custom panel recruitment. As a centralized solution we offer sample planning, procurement, quality control and project management. Our technology blends sample and eliminates duplicates while our dedicated project team returns calls quickly. Our online sampling solutions make you smile!

Keynote Angel Sponsors:

Decision Analyst, Inc.
www.decisionanalyst.com

Directions Research, Inc.
www.directionsresearch.com

DMS Research
www.dms-research.com

M/A/R/C® Research
www.MARCresearch.com

Maritz Research
www.maritzresearch.com

OTX Research
www.otxresearch.com

Give-A-Way Sponsors:

Lanyards
GroupNet
www.groupnet.com

Mint Tins
Lightspeed Research
www.lightspeedresearch.com

Tape Measures
Consumer Contact
www.consumercontact.com

Tote Bags
Maritz Research
www.maritzresearch.com

Resource Exhibitors

Applied Science Laboratories
www.asleyetracking.com