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Marketing Research Boot Camp: Ft. Lauderdale 

Renaissance Fort Lauderdale Hotel: 1617 Southeast 17th Street 
Ft. Lauderdale , FL  33316 
11/17/2008 8:00 AM  - 11/18/2008 12:00 PM 

Event Brochure


Details Schedule Registration Travel Exhibitors
This intense 1½ day training program focuses on the most critical elements of marketing research. It covers the technical aspects of the marketing research process such as sampling, questionnaire design and analysis. You will spend significant time exploring real life marketing challenges that organizations can address using proper research methods. Examples include evaluating key brand elements, new product development and customer segmentation. Most of all, you will leave Marketing Research Boot Camp® with highly usable information to take back and implement immediately.

Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!

What You Will Learn
• How marketing research works to help achieve strategic and tactical marketing goals
• Fundamentals of research including: 
- How to Initiate a Project, Including Developing Research Objectives and Setting Action Standards
- Translating information needs into research questions
- Questionnaire design
- Data collection methods
- Qualitative, quantitative, and experimental research methods
- Analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians)
- Reporting, action planning and feedback loops

Who Should Attend

  • Marketing researchers new to the field
  • Seasoned marketers who need an introduction or refresher to marketing research, and
  • Marketing practitioners who interface with marketing research suppliers

Day 1:
8am – 5pm|
Continental Breakfast, Lunch and Breaks provided

Day 2:
8am – noon
Continental Breakfast and Breaks provided

The specific items covered in Day 1 and Day 2 are tailored to the needs of the attendees.

Additional Topics include.
- Market Segmentation
- Attitudes and Usage Studies
- New Product Development
- Product Design and Pricing


This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation

Renaissance Fort Lauderdale Hotel
1617 Southeast 17th Street
Fort Lauderdale, FL 33316
www.renaissancehotels.com/FLLBR

Phone: 1 954.626.1700
Fax: 1 954.626.1717

The Renaissance Fort Lauderdale Hotel is just minutes from Fort Lauderdale International Airport, Port Everglades, Convention Center and abundant beautiful beaches. Bistro 17 offers New American cuisine with sultry local flavor in an intimate, tropically themed setting. Make your next Fort Lauderdale hotel adventure uniquely Renaissance, and enjoy all that our tropical paradise has to offer.

Rates: $199.00 single/double (plus applicable tax, currently 11%)

Please call Violet Fernandes at 1 954.626.1748 & reference the American Marketing Association Marketing Research Bootcamp to make reservations.  Rates are based on availability.

Reservations must be accompanied by a first night room deposit. 

 

Fort Lauderdale – FLL
Distance: 4 miles NE 
Driving Directions: Take US 1 North to SE 17th Street, turn right and go east. Hotel will be on the left side of street before the 17th Street bridge.Estimated taxi fare: $15.00 USD one-way

Miami - MIA
Distance: 29 miles NE
Driving Directions: Take State Road 112 east to I-95 north (25 miles) to I-595 east to US 1 north to SE 17th Street east. Take a right on 17th Street. Hotel will be on the left side before the 17th Street bridge.Estimated taxi fare: $75.00 USD one-way

Palm Beach - PBI
Distance: 47 miles SE
Driving Directions: Take I-95 south to I-595 east to US 1 north to SE 17th Street east. Hotel will be on the left side before the 17th Street bridge.Estimated taxi fare: $125.00 USD one-way
Airport shuttles from the Miami Airport & West Palm Beach Airport are available through Super Shuttle (for reservations call 1 800.258.3826).  For more information, including rates, please visit www.supershuttle.com.

 AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

 

Airport shuttles from the Miami Airport & West Palm Beach Airport are available through Super Shuttle (for reservations call 1 800.258.3826).  For more information, including rates, please visit www.supershuttle.com.

Sponsors and exhibitors are not included in this event.
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