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Marketing Boot Camp: Ft. Lauderdale 

Renaissance Fort Lauderdale Hotel: 1617 Southeast 17th Street   
Ft. Lauderdale  , FL  33316 
12/8/2008 8:00 AM  - 12/9/2008 12:00 PM 


Details Schedule Registration Travel Exhibitors
In today’s ever changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA is offering this highly interactive program facilitated by an experienced AMA instructor.

What You Will Learn:
The AMA Boot Camp will provide you and your team with applicable, immediately usable marketing skills, including:
  • The basic principles of marketing
  • A solid understanding of the marketing process
  • How to apply marketing fundamentals
  • Learn a framework for a basic marketing plan that supports your organizations strategic plan

Who Should Attend:
This is a basic marketing course, relevant to those who are new to the marketing profession or those who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing. 

Agenda:

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided
  • What Marketing is and is not
  • How Marketing Works
  • Demonstration of the Marketing Process
  • Analyzing Marketing Opportunities and Selecting Markets to Serve
  • Differentiating Yourself from Competitors


Day 2:

8am – noon
Continental Breakfast and Breaks provided

  • Marketing Programs
  • Organizing, Implementing and Evaluating
  • Demonstration of the Marketing Process
  • Final Assignment
This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation

Renaissance Fort Lauderdale Hotel
1617 Southeast 17th Street
Fort Lauderdale, FL 33316
www.renaissancehotels.com/FLLBR

Phone: 1 954.626.1700
Fax: 1 954.626.1717

The Renaissance Fort Lauderdale Hotel is just minutes from Fort Lauderdale International Airport, Port Everglades, Convention Center and abundant beautiful beaches. Bistro 17 offers New American cuisine with sultry local flavor in an intimate, tropically themed setting. Make your next Fort Lauderdale hotel adventure uniquely Renaissance, and enjoy all that our tropical paradise has to offer.

Rates: $179.00 single/double (plus applicable tax, currently 11%)

Please call Violet Fernandes at 1 954.626.1748 & reference the American Marketing Association Marketing Bootcamp to make reservations.  Rates are based on availability.

Reservations must be accompanied by a first night room deposit

Fort Lauderdale – FLL
Distance: 4 miles NE Driving Directions: Take US 1 North to SE 17th Street, turn right and go east. Hotel will be on the left side of street before the 17th Street bridge. Estimated taxi fare: $15.00 USD one-way

Miami - MIA
Distance: 29 miles NE
Driving Directions: Take State Road 112 east to I-95 north (25 miles) to I-595 east to US 1 north to SE 17th Street east. Take a right on 17th Street. Hotel will be on the left side before the 17th Street bridge.  Estimated taxi fare: $75.00 USD one-way

Palm Beach - PBI
Distance: 47 miles SE
Driving Directions: Take I-95 south to I-595 east to US 1 north to SE 17th Street east. Hotel will be on the left side before the 17th Street bridge. Estimated taxi fare: $125.00 USD one-way. Airport shuttles from the Miami Airport & West Palm Beach Airport are available through Super Shuttle (for reservations call 1 800.258.3826).  For more information, including rates, please visit www.supershuttle.com.

 AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Airport shuttles from the Miami Airport & West Palm Beach Airport are available through Super Shuttle (for reservations call 1 800.258.3826).  For more information, including rates, please visit www.supershuttle.com.

Sponsors and exhibitors are not included in this event.
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